B2C Meaning: What is B2C (Business to Customers) Marketing?

b2c business to customer marketing

B2C stands for business to the consumer: Companies to customers. This concerns company that focuses on the private market. Unlike Business to Business marketing, B2C marketing is one of the most common marketing techniques. Since, as a B2C, you have a large market, this form of marketing can best be compared to push marketing. You […]