Ad Copy Tools: Crafting Compelling Ads for SEM

In the highly competitive advertising world, the quality of your ad copy can make all the difference. Crafting persuasive and compelling ad copy is crucial for capturing attention, engaging audiences, and driving conversions. That’s where ad copy tools come into play. These powerful tools provide marketers and copywriters with invaluable resources to enhance their ad copywriting process. From generating creative ideas to analyzing the effectiveness of your copy, ad copy tools offer a range of features and functionalities to help you create captivating ads. In this blog, we will explore ad copy tools’ importance and explore the top options available. Whether you’re running pay-per-click (PPC) campaigns, social media ads, or display advertising, leveraging ad copy tools can elevate your advertising game and help you achieve remarkable results. Let’s dive in and discover how these tools can empower you to craft compelling ad copy that resonates with your target audience.

What is an Ad Copy Generator?

We are introducing an exceptional tool for crafting compelling, persuasive, and impactful ad copy, the ad copy generator. This powerful resource comes in various forms, including web-based platforms and downloadable software.

Some ad copy generators go above and beyond by assisting you throughout the advertising journey, from ideation to flawless execution. Others specialize in specific areas, such as generating attention-grabbing headlines or creating irresistible calls to action.

The ultimate ad copy generators provide comprehensive features tailored to support you at every step of the process. Not only are they remarkably user-friendly, but they also deliver outstanding results without demanding endless hours glued to a screen.

What Features Should an Ad Copy Generator Have?

The best ad copy generators will offer a mix of features that’ll help you at every stage of the process. And they’ll be easy to use, so you can get great results without spending hours in front of a screen.

Here are some features to look for:

Headline generation:

A good ad copy generator can generate effective and clickable headlines.

Copywriting assistance:

The best ad copy generators will guide how to write persuasive, results-driven copy.

Creative inspiration: If you’re struggling to develop ideas, an ad copy generator can provide the spark you need to get started.

Keyword research:

Ad copy must be optimized for the right keywords so your target audience can find it. A good ad copy generator will help you with this.

Competitor analysis:

It’s important to know what your competitors are doing. A good ad copy generator will help you research and analyze your competition.

Artificial intelligence:

The most useful ad copy generators leverage artificial intelligence to create creative copywriting.

Ad testing:

Once you’ve created your ad, you must test it for effectiveness. A good ad copy generator will help you with this.

Now that you know what to look for in an ad copy generator, here are my top nine picks for the best ad copy generator.

The Best Ad Copy Tools in 2024

1. Jasper AI

It’s great for ad copy but can also help with blog posts, emails, and social media posts.

As I always say when I’m writing a blog post about AI copywriting software, I’m using

Jasper, to help me write this blog post. My process goes like this:

  • Come up with an idea (either through inspiration or keyword research)
  • Outline the post using plus my research
  • Start writing the basic draft using Jasper
  • Write the next 50% myself
  • Edit
  • Publish

I’d wager that Jasper saves me about 3-4 hours per post (depending on the topic and length).

Anyway, it’s not just for long-form content.

Prepare to be amazed by the abundance of templates at your fingertips. This ad copy generator offers a vast selection, covering all your writing needs. Whether it’s email copywriting, e-commerce product descriptions, brainstorming marketing campaigns (yes, it even generates marketing ideas for you), or crafting captivating content for various social media platforms like LinkedIn, Instagram, and Facebook ads, and let’s not forget about Google ads—this tool has it all and more.

Here’s the inside scoop: while you can dive right in with minimal training, unlocking the tool’s full potential requires familiarizing yourself with its intricacies. Fear not; they provide exceptional courses that teach you how to leverage the tool for SEO, driving conversions, or even penning a remarkable book. Whatever your writing use case may be, they’ve got you covered.

Anyway, I love this tool. The team is incredible, the platform keeps improving, and they just launched an amazing AI image generator—really impressive stuff.


  • Boss Mode is genuinely impressive
  • Highly customizable and can train to your voice
  • Great ready-made recipes and templates for copywriting frameworks
  • New AI image generators
  • Relatively low cost for a rich feature set.
  • Solid integration with Surfer SEO


  • Tough to learn to use it well
  • Can generate inaccurate copy in the long-form content


The starter plan is $29/mo for up to 20,000 words. However, I recommend getting Boss Mode (which unlocks the most powerful features). This starts at $59/month for 50,000 words per month.

G2 Score:


2. Copy AI

Prepare to be blown away by the extensive collection of templates, including an incredible full blog post template that lets you generate a comprehensive long-form blog post in minutes.

But that’s not all; brace yourself for the game-changing ad copy templates.

You’ll find powerful structural frameworks like AIDA, designed to captivate and persuade. Additionally, they cater to specific platforms, offering dedicated tools for crafting Facebook ad copy and generating captivating Instagram captions.

Harnessing the power of GPT-3, these templates generate contextual copy based on your customized formulas and inputs. This means you can effortlessly train the tool to create highly converting sales copy, provide factual product descriptions, or craft engaging and conversational blog posts.

While Copy AI has its shortcomings in accuracy in producing factual information, particularly for long-form blog content, it truly shines when it comes to short-form copy. It excels at generating a vast array of Facebook ad copy variations, allowing you to conduct extensive testing and optimization.


  • Full blog post generator
  • Great at short-form copy like Facebook ads
  • Uses GPT-3
  • Flexible


  • Less accurate than other tools
  • No AI image generation
  • A bit pricey


They have a free plan with 1 user seat and up to 2,000 words per month. Then the first plan starts at $49/mo for 40,000 words and 5 user seats.

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3. WriteSonic

This new AI writing tool, founded in 2021, has quickly grown in popularity across all writing needs. Like Jasper, it has a large library of pre-made templates, making it a go-to option for AI beginners needing guidance.

Among its numerous offerings, you’ll discover ad generator tools for Google ads, compelling Facebook ad copy, and templates for optimizing meta and product descriptions to enhance visibility in search engine results pages.

Regarding long-form content, WriteSonic holds its ground, although it may have different extensive capabilities than Jasper. Both platforms perform admirably in terms of accuracy and helpfulness for crafting engaging blog posts, although some users find Jasper’s user interface to have a slight edge.

Whether you choose this AI writing tool or Jasper, you will experience a reliable and efficient writing companion to fulfill your diverse content creation requirements.


  • Start free
  • Powerful and customizable
  • Great templates for Facebook ads and Google Ads
  • Super cheap when compared to the others


  • Struggles with technical and factual content at times
  • The long-form tool isn’t great; very limited


Free up to 2500 words (at premium quality); the first plan is $10/month

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4. Hypotenuse AI

Enter Hypotenuse AI, the dedicated AI copywriting software tailored specifically for e-commerce and retail. It excels in crafting enticing product descriptions, captivating social media posts, compelling website copy, and everything related to driving online sales.

This program has an intrinsic awareness of the language that persuades and converts thanks to its training on millions of e-commerce samples. Because of its capacity for continual learning, it will better understand and reflect on your individual voice and style the more you use it.

However, it’s important to note that Hypotenuse AI’s specialization limits its versatility compared to other AI writing tools in this list. If you’re not involved in e-commerce or retail, its usefulness may be limited for your specific needs.


  • Hyper-focused on e-commerce use cases
  • Bulk content generation gives you thousands of variants
  • Great template for Instagram ads and captions
  • New image generator
  • Shopify integration


  • Lacks good long-form content generator
  • Less feature-rich than other AI copywriting tools


$29/mo for starter and $59/mo for growth tier. They also offer a free trial

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5. Google Text Ad Preview Tool by Andrew Marketing

It’s not your typical ad copy generator. It’s a visualizer. Allow me to explain. This tool shows how your ad copy, generated from other tools, appears on Google Ads and search engines.

It’s a straightforward and user-friendly tool. Simply input your headline copy, description copy, URL, and any additional features you’d like to include, such as site links. In return, it provides you with a visual representation of how your ad will appear in the search engine results:

Apart from that, there’s not much more to it. This tool is free, uncomplicated, and solely focuses on delivering its visualizing functionality.


  • It shows you what your Google Ads will look like
  • Free


  • It doesn’t generate ad copy
  • Super limited in use case



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6. Copysmith

Another remarkable AI copywriting assistant in the realm of e-commerce marketing is Copysmith. It caters specifically to e-commerce marketers and is an excellent ad copy generator tool, along with Hypotenuse AI.

Copysmith offers an array of pre-designed templates for crafting compelling product descriptions, catering to the core marketing channel of retailers. Additionally, it provides bulk content creation features, enabling you to generate hundreds or even thousands of pieces of content at scale. Within minutes, you can generate meta descriptions for your entire website or product descriptions for your extensive product catalog.

The same scalability applies to ad copy generation. You can effortlessly produce hundreds to thousands of variants of your Facebook ad content swiftly. If your organization conducts a high volume of A/B tests each month, especially for marketing campaigns, Copysmith becomes an invaluable powerhouse for your team.


  • Great integrations with Frase, Google Ads, Zapier, Hootsuite, Word, Chrome, and Woocommerce
  • API Access
  • Bulk content generation
  • Teams and collaboration capabilities
  • Great campaign builder


  • Not wonderful at long-form ad copy
  • Credits expire if unused
  • It gets some factual details wrong and requires a lot of editing


$19/mo for 75 Credits / up to 40k words. Includes plagiarism checker. They also have a free trial.

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7. Anyword

Let me tell you, Anyword is an incredibly powerful tool that deserves its place on this list, even if it’s less widely recognized than some of its counterparts.

This AI writing tool is a versatile gem, capable of assisting you with various content types, including website copy, social media posts, email subject lines, and more. Anyword’s platform is designed for immense scalability, offering API access and bulk content generation features.

Its versatility allows it to cater to various content needs, and its results are generally accurate, although perfection is never guaranteed with any AI tool.

One standout feature of Anyword is its user-friendly interface. You can dive right in and start using the tool within minutes without requiring extensive tutorials or manuals.

However, it’s worth noting that Anyword is less specialized than some other tools on this list. Exploring alternative options may be beneficial if you’re specifically seeking a tool for ad copy or product descriptions.

Another significant advantage of Anyword is its consideration of your customer persona and providing a predictive performance score. Effective copy is not generic; it’s tailored to resonate with your unique audience. Anyword assists you in getting closer to this goal, surpassing mere content generation and delving into the realm of audience connection.


  • Factors in customer personas and campaigns
  • It gives a predictive performance score
  • Set up for insane scale
  • API Access
  • Easy-to-use interface


  • It runs a different AI model than others and tends to be a bit less accurate, so more editing required


$19 /month for their starter plan (and they have a free plan as well)

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8. Facebook Ads Generator

Let me introduce you to the Facebook Ads Generator—an intriguing tool focusing specifically on crafting Facebook ads, as evident from its name.

What sets this tool apart is its simplicity and user-friendliness. With just a few pieces of information about your product or service, it generates ad copy ideas to help kickstart your creative flow when you need more inspiration.

The tool may not be feature-rich or exceptionally impressive. It serves well for generating ideas when starting from scratch or in dire need of inspiration. However, as evidenced by the example provided, the quality of the generated copy may need to be better.

It’s important to note that isn’t an AI copy generator, so it’s not their primary engineering focus. It’s worth mentioning that the tool is designed as a lead generation strategy for the company, requiring users to provide their email addresses to access the results.

While may not offer advanced AI-driven copy generation, it still presents a free and user-friendly option if you’re simply seeking quick ad copy ideas. It’s worth trying to see if it aligns with your needs.


  • Good at quick ideas
  • Free


  • Very bad outputs usually
  • Not a “product,” but rather a lead generation tool

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9. WordStream Smart Ads Creator

Let me introduce you to WordStream’s Smart Ads Creator—an incredible resource for marketers that enables you to generate ads based on your landing page, and the best part? It’s free!

Using this tool is a breeze. Enter your domain or URL, hit “enter,” and watch the magic unfold. The tool extracts copy and imagery from your website to provide multiple variations of example display ads.

However, it’s important to note that the quality of the generated ads may vary. Since the tool lacks context, it primarily relies on pulling the existing copy from your page. While this approach can result in impressive ads in some cases, it may need to catch up in others.

Nonetheless, the Smart Ads Creator proves to be an inspiring tool. Even with the occasional limitations, it can spark ideas and provide valuable insights. Simply entering your agency’s website offered a few ideas for ads that could be created to target your specific audience.


  • Automatically pulls in copy and imagery using your own website or landing page
  • It gives pretty good creative ideas
  • Free


  • It doesn’t get you thinking “outside the box.”
  • Only limited copy and image generation
  • Specifically suited for display ads



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In the dynamic advertising landscape, ad copy tools have become indispensable resources for marketers and copywriters. Utilizing these tools can take your ad copywriting to the next level, crafting persuasive and compelling messages that resonate with your target audience. From generating creative ideas to analyzing the effectiveness of your copy, ad copy tools offer a range of features and functionalities to enhance your advertising campaigns. Stay ahead of the competition, boost your conversions, and outshine others in the crowded advertising space by leveraging the power of ad copy tools. With the right tools, you can refine your messaging, optimize your ad performance, and achieve remarkable success in your advertising endeavors. So, explore the best ad copy tools and unleash your creativity to create captivating ads that drive meaningful results.


What are ad copy tools?

Ad copy tools are software applications or online resources designed to assist marketers and copywriters in creating compelling advertising copy. These tools offer features such as ad copy generation, headline analysis, keyword research, and A/B testing to optimize the messaging and performance of advertisements.

How can ad copy tools benefit my advertising campaigns?

Ad copy tools provide several benefits for advertising campaigns. They help you generate creative ideas, analyze the effectiveness of your ad copy, optimize messaging for different platforms, and improve conversion rates. These tools save time, enhance ad performance, and ultimately drive better results for your advertising efforts.

Can ad copy tools help with writing persuasive copy?

Yes, ad copy tools are specifically designed to help write persuasive copy. They guide headline creation, offer suggestions for powerful keywords, and analyze the emotional impact of your messaging. By leveraging these tools, you can create compelling, persuasive ad copy that resonates with your target audience.

Are ad copy tools suitable for different advertising platforms?

Yes, ad copy tools are designed to be versatile and adaptable for different advertising platforms. Whether you’re creating ads for search engines, social media, display networks, or other platforms, ad copy tools provide insights and recommendations to optimize your messaging and maximize the impact of your ads.

How do ad copy tools improve ad performance?

Ad copy tools improve ad performance by helping you craft more engaging and persuasive copy. They assist in identifying the most effective keywords, analyzing the emotional appeal of your messaging, and optimizing headlines and calls to action. Using these tools, you can refine your ad copy and increase the chances of capturing your audience’s attention and driving conversions.