Best Cold Email Outreach Software for Backlinking Success

Backlinks are the backbone of a strong SEO strategy. But what’s the point of great content if no one sees it? Cold email outreach remains one of the best ways to build high-quality links, especially if you have the right software. Instantly is one of the go-to solutions to send personalized emails at scale without landing in spam.

Of course, Instantly isn’t the only player in the game. So, let’s discuss the top three cold email outreach software for link-building success. 

Instantly

Instantly is our top-choice platform for cold email marketing and backlink building. Built for volume and serious outreach, you can add unlimited email accounts within a single campaign. That means better sender reputation and fewer chances of getting flagged as spam. 

Essentially, Instantly prioritizes email warmup–instead of blasting out emails from a fresh account, it gradually increases your deliverability. Some of the key features Instantly boasts of include:

• Unibox Management and Inbox Rotation: You can say goodbye to the headaches that come with managing multiple inboxes. With this feature, you can distribute and respond to leads from multiple inboxes in a few seconds. 
• Cold Email Accelerator: If you’re new to sending out cold emails, you have nothing to worry about. This feature has over 50 documents, 600+ templates, and a step-by-step setup guide you can use to improve your outreach and backlinking strategies. 
• Campaign Builder and Integrations: Instantly’s campaign builder allows you to send personalized emails, use sequences, create variables, and access smart scheduling. Plus, the platform’s webhooks and Zapier integrations also enhance advanced automation. 

For your backlink strategy, Instantly’s A/B testing capabilities allow you to experiment with different email elements. With this, you can identify what resonates best with your audience and fine-tune your backlink pitch emails for maximum effectiveness. 

Lemlist

Lemlist is popularly known for its personalization options and the ability to generate customized images like company logos. With Lemlist, you can also find and filter potential buyers that match your ideal customer profile (ICP). 

Pros of Lemlist

• With Lemlist, you can create custom landing pages for specific outreach campaigns. 
• You can quickly connect with leads via LinkedIn, email, SMS, or calls.. 

Cons of Lemlist

• Lemlist’s campaign reporting and trend analysis are basic. If you are more into LinkedIn campaigns, Instantly’s solid analytics are your best bet. 
• Lemlist’s pricing becomes expensive if you want to send emails from multiple inboxes.

Woodpecker

Woodpecker is another reliable cold email solution for smaller SEO teams. It allows you to send personalized outreach and scale one-to-one conversations. 

Pros of Woodpecker

• You get to enjoy native CRM integrations with HubSpot and Pipedrive.
• Woodpecker’s advanced personalization also lets you create different email sequences based on your opens, clicks, and more. 

Cons of Woodpecker

• You might experience restrictions when link building becomes a larger part of your email outreach.
• Compared to other email outreach software, Woodpecker’s pricing tiers are quite expensive.

Best Practices for Cold Email Backlink Outreach 

With the right strategies, you can build a backlink outreach system that allows you target your customer base and land new leads. Here are a few strategies you can use to build high-quality backlinks: 

• Personalize Your Outreach: Nobody opens impersonal emails–starting your email with “Hello, stranger” makes it easy for leads to reject. For better results, use the name of the client to make the recipient feel valued.
• Use Smart Rotation and Warm-up Tools: Using a tool like Instantly makes it easy to set up automated emails and outreach frequencies that feel human-like.
• Follow Up Smartly: Your email will stand out if you space out your follow-ups. Additionally, you must include a clear value proposition that your audience will enjoy. For example, link back to offers or resources that can solve a problem your target audience struggles with. 

Ready to Scale Your Backlink Outreach?

Backlink building is a crucial aspect of your cold email outreach and a way to boost your SEO. With the right strategies, you can build outreach campaigns that converts prospects into paying customers.

• The success of your backlink outreach depends on high deliverability, speed follow-ups, and personalization.
• Using solid email outreach software like Instantly help you automate your cold email outreach and build more high-quality backlinks. 

There is absolutely no need to struggle with outdated outreach methods. With Instantly, you’re one step closer to your link-building success.