A Guide to Writing a Marketing Dissertation

Guide to Write Marketing Dissertation

Well, it seems like you’ve decided to write a marketing dissertation. Despite your extensive experience in formal document writing, you could be taken aback by how challenging it is. A dissertation in marketing is a first-of-its-kind undertaking that requires extensive independent study. Nobody gives you orders or specifies when things have to be done. Your capacity to think analytically and critically, synthesizing complex material, will be shown in a lengthy paper that you must write independently. Particularly for students who aren’t great at managing their time, this procedure may be very daunting.

Indeed, being well-prepared and sticking to a routine are the two most important factors in achieving success. This comprehensive dissertation writing guide was born out of the need to simplify the writing process for students by providing a step-by-step framework. If you want to know what to investigate, how to write the chapters of your dissertation, and how to choose a solid subject, read this article. In any case, we’ll provide you with some pointers on editing and proofreading. If you’re having trouble with any other kind of academic paper, you’ll find comprehensive guidance for all the writing tasks with the help of such services.

Marketing Dissertation: What Is It?

Your marketing degree will culminate in a dissertation. You’ll have to undertake some fresh study drawing from current marketing literature to get it done well. You are responsible for enriching the existing body of academic literature on your chosen subject.

A marketing dissertation is an extended formal essay that defends a certain proposition and examines the research issue. To pass this course, you must do your research and write an original paper that adds to what is already known. A working hypothesis is usually required before evidence can be gathered to either confirm or refute it. Developing a consistent argument and arranging the facts is the most challenging aspect of writing. You must remember to cite your sources or do your own research to back up any claims you make in your final report.

Begin by How to Pick an Appropriate Subject for Your Marketing Dissertation

The first stage is selecting a writing topic. Picking a subject you like will make writing your marketing dissertation easier, despite the work. However, it must be related to your course and your instructors’ and supervisors’ interests. Consider the topic to help you get a job you enjoy and progress your career. If digital marketing interests you, consider AI influencer marketing, social media marketing, or other subjects.

Finding a dissertation topic might be difficult, yet scientific journals can inspire you. 

Come Up With A Research Question, Then Run The Numbers

A marketing dissertation needs a theoretical literature study to identify knowledge gaps. After choosing a research subject, you’ll analyze primary and secondary sources. Ask yourself, “How are they different?”

Primary sources are researcher-collected data.

Secondary sources include academic theories and conclusions. You may use them to prove your point.

You must research extensively and develop various ideas about your topic. After that, discuss each hypothesis with your supervisor and choose the best one. Next, create research questions to guide your reading. Finally, your marketing dissertation might address a single, simple question. This work requires reading multiple scholarly books and peer-reviewed journal publications. Note any fascinating ideas, useful connections, or relevant resources you uncover while reading. After gathering adequate material and researching, you may start planning your marketing dissertation.

You should also write and submit a research proposal with an introduction, working title, research questions, hypothesis, literature review, methodology, and timeframe. This document may guide your writing and remind you of your research aims.

A Guide to Writing a Marketing Dissertation

Understanding the marketing dissertation format is essential to writing one. Talk to your adviser about the best dissertation format. A brief overview of marketing dissertation components is available here.


Write a 150 to 300 word abstract only after finishing the dissertation. This should include the core subject, aims, methods, results summary, and key conclusions. Readers get a sense of your work from the abstract.


Introduce your research’s breadth and importance. Explain the dissertation subject, background, and research goals and questions. Use an intriguing beginning to summarize your dissertation’s structure and promote additional reading.

Literature Review

This part should critically assess existing literature to contextualize your study, identify gaps, and develop a cohesive argument. Don’t just describe findings; critically evaluate and explain the theoretical background.


Provide explicit and accurate research techniques to enable replication. Explain your quantitative, qualitative, or experimental study, data gathering, and analysis methods. Explain your methods and tools.


Present your study findings rationally by subject, hypothesis, or sub-questions. Graphs and charts should offer value to the text rather than repeat it.


Discuss the theoretical and practical consequences of your results. Discuss the findings’ fulfilled or unmet expectations, any unexpected outcomes, and the constraints and their influence on your research’s validity.


Summarize your study, repeating the core research question and key findings. Discuss obstacles, practical advice, and future research. Highlight how your discoveries advance knowledge.


In the references section, use APA or MLA citation styles to list all cited or paraphrased sources alphabetically by author.

This simplified technique will help you complete a marketing dissertation.

Get Your Marketing Dissertation Revised, Edited, and Proofread

The final form of your marketing dissertation should only be created after extensive revision, editing, and proofreading.

  • As you go through the revision process, be sure to review your document’s structure, arguments, logic, flow, and content. Some text needs to be added, deleted, or rewritten.
  • When revising, you should pay close attention to sentence structure, word choice, brevity, and citation style formatting.
  • Proofreading is all about catching typos, misspellings, and grammar, spelling, and punctuation errors.

Here are some tried-and-true methods for editing and proofreading that you may use in your work.

  • Think about editing as a series of steps. Paragraphs and clusters of sentences should be addressed first, followed by smaller parts like words or punctuation marks.
  • Be sure you have caught every possible mistake by proofreading your dissertation many times. One sort of mistake at a time is acceptable while proofreading.
  • Pay close attention to the pronunciation of each word and phrase as you read aloud from your dissertation. This approach makes detecting problematic phrases, fragments, and spelling and grammatical errors much simpler.
  • Turn the page counterclockwise. This technique is very helpful for detecting typos and spelling errors. You can read the dissertation word for word or start from the beginning and work your way to the conclusion.
  • Get someone you trust to read your dissertation out loud to you. This can help you put yourself in the audience’s shoes and assess the work objectively rather than getting caught up in your internal monologue.
  • If you want to sound better and express yourself more clearly, look up synonyms or use a dictionary.
  • When proofreading a hard copy, putting a ruler or blank sheet of paper beneath each line is helpful. This allows you to concentrate on a reasonable quantity of text.

If you limit yourself to reading articles and tips like this, you will not succeed as a writer. On the contrary, a great deal of daily practice is required. The key to producing high-quality academic writing is to draft and revise your work several times until you are happy with the results. If you put in the time and effort required and adhere to our suggestions, you will complete this challenging assignment.