14 Best Reputation Management Tools: Monitoring & Building Online Brand Presence

Welcome to our comprehensive guide on reputation management tools! In today’s digital age, maintaining a positive online reputation is crucial for businesses and individuals alike. With the rise of social media and online reviews, managing and enhancing your reputation has become both more challenging and more essential. This guide explores the top reputation management tools to help you monitor, analyze, and improve your brand’s online image.

From tracking mentions and reviews to addressing customer feedback and implementing proactive strategies, these tools will empower you to take control of your reputation and foster trust and credibility. Let’s delve into reputation management tools and unlock the keys to building and maintaining a stellar online reputation.

Statistics Around Online Reviews And Brand Reputation

Brochures and static marketing campaigns could be more effective in the dynamic marketing landscape. Today, it’s all about having fresh and positive social proof, as people trust what others say much more than company marketing.

To prove this, here are a few statistics by BrightLocal:

• 92% of people use online reviews for decision-making while purchasing
• 49% of people only choose businesses with at least four-star ratings
• 68% of people form a purchase decision after reading between one and six online reviews
• 84% of people trust reviews online as much as a personal recommendation
• 73% of people value reviews written in the past month only

Also Read: Tools to Protect Sender Reputation for Agencies

4 Reasons Brands Should Consider An Online Reputation Management Tool

Trust means sales

People trust news and the latest reviews the most, so when new reviews keep coming your way, they believe your customers are actively purchasing from you and are even happy with the purchase.

SEO and Listings

A strong presence on business listing websites signals to the Google algorithm that you treat your customers well.

Attracting Potential Clients

A good online reputation gives potential customers social proof and confidence to buy a product/service.

Decision-making Process

Even one great review can bring your Business a sale. But the same applies to losing a prospective customer with a negative review.

Best Online Reputation Management Tools

The following are the best reputation management tools to enhance your brand reputation. The list comprises tools for managing reviews across multiple platforms, including social media and review sites, for businesses of all sizes.

Statusbrew

Statusbrew is an easy-to-use social media reputation management tool. You can manage reviews posted on Google My Business, Facebook, Google Play Store, App Store, and more, as well as all communications across social and messaging channels such as Instagram, YouTube, LinkedIn, Twitter, WhatsApp, Line, etc.

Key Features:

• Automatically filter and receive notifications for all negative reviews. Get back to irate customers quickly to turn the sentiment around.
• AI-powered sentiment analysis helps you understand audience emotions at scale.
• Auto-assign reviews for a particular location to store/area managers
• Automatically route reviews to a particular inbox/team member based on their specialty
• Collaborate in real-time with team members while handling customer queries
• Controlled Team member access and no password sharing mitigate compliance issues
• Groups help you manage reviews at a large scale
• Easily work with a decentralized team with granular access and notifications.
• Auto-hide spam/trolls across your social real estate
• In-built CRM that keeps track of the customer journey across platforms
• Go beyond your feed and identify new customers with listening solutions
• From a single review to the big picture, get in-depth brand reputation insights

Pricing:

Center AI

Center AI is a cloud‑based local marketing and reputation management platform that helps multi‑location businesses transform online searches into in‑store visits by optimizing profiles, safeguarding listings, managing reviews, and delivering AI‑powered insights in one place. Every month, over 1 billion people turn to Google Maps for local services, and Center  AI ensures your brand stands out with up‑to‑date information, engaging posts, and rapid review responses—all from a unified dashboard.

By combining real‑time local SEO ranking tracking, sentiment analysis, and an automated review collection solution – Local Review Booster, Center  AI empowers marketing teams to drive foot traffic, enhance customer experience, and stay ahead of competitors in local search results.

Key Features:

• Update hundreds of Google Maps, Bing, and Apple Maps profiles at once
• AI‑driven sentiment analysis and categorization of reviews
• Monitor local keyword positions and competitor performance
• Detect and override unauthorized changes to business details
• Craft responses with AI‑powered templates or auto-responses for faster engagement
• Benchmark your listings against local rivals
• Schedule posts, offers, and photos across all locations
• Granular user permissions to safeguard data integrity
• Automatic review collection process
• Embed SEO-optimized store locators to guide customers from your website to the stores.

Pricing:

• Center AI offers a free forever plan plus three paid tiers—Basic, Standard, and Pro—with a 14‑day Standard‑plan free trial (no credit card required). They also have custom pricing for enterprises and agencies.

Reputation.com

Reputation.com is a cloud-based reputation management tool that helps multi-location organizations monitor and enhance their online ratings, reviews, customer service, traffic, and other factors. It provides a unified dashboard with a 360-degree view of online and offline reputation.

Reputation.com delivers a real-time reputation score that assesses an organization’s success across several client categories, using star ratings, reviews, company listings, and social activity. The tool even includes an AI program that offers tailored recommendations to enhance the consumer experience.

Key Features:

• Cloud-based reputation management
• A unified dashboard to monitor online and offline reputation
• Reputation score calculation in real-time
• Social network interaction
• Sentiment analysis
• Competitive benchmarking
• Natural language processing
• Machine learning-based AI program with tailored recommendations

Pricing:

• Pricing is discussed over a demo call.

SocialPilot Reviews

SocialPilot Reviews is a platform designed to help businesses efficiently manage their online reputation and customer feedback. It simplifies review collection through text and email campaigns, enabling users to gather and respond to reviews across platforms from a single, centralized dashboard.

Equipped with AI-driven response tools and the ability to filter low-rated reviews, SocialPilot Reviews empowers businesses to address issues and uphold a strong brand image. Designed for small—to mid-sized businesses and agencies, it features an intuitive interface for managing multiple brands, running campaigns, and enhancing online reputation.

Key Features:

• Effortlessly automate review campaigns to save time and boost efficiency.
• Easily share customer reviews across your social media platforms.
• Leverage AI tools to craft thoughtful and timely responses to reviews.
• Seamlessly send SMS campaigns through Twilio integration.
• Connect and automate with any CRM using Zapier’s versatile integrations.
• Work seamlessly with your team and clients to manage reviews and campaigns.
• Manage reviews for all your business locations from a single dashboard.
• Customize the dashboard to reflect your brand identity.
• Plan and schedule the first comment on your social posts for added engagement.
• Enjoy a sleek, intuitive design for a hassle-free experience.
• Access robust features without straining your budget.

Also read: Essential Marketing Tools for Beginners

Birdeye

Large brands can use Birdeye to acquire reviews. It offers multiple ways to collect customer reviews, including personalized text messages, email, the company website, Facebook plugins, and mobile kiosks. Birdeye also provides several tools to manage and track reviews, including automatic alerts and updates. It also offers options for monitoring social networks, detailed review analytics, and up-to-date online business listings.

They even explain the complete review acquisition and management process through comprehensive demos.

Key Features:

• It provides several ways to request customer reviews via text message, Facebook, email, an in-store mobile kiosk, a form on your website, or a Birdeye microsite.
• You can customize the messages sent on each platform to garner the best response.
• You can set when you should contact a customer. It could be immediately after a sale, several days or weeks later.
• The platform makes it simple to monitor and track your existing reviews, regardless of the website they are posted on.
• The platform integrates with several apps and programs, enabling you to leverage your customer databases to get more reviews.
• You can reply to reviews from the Birdeye platform itself. If you need responses to a review, Birdeye provides sample responses that you can tailor to your needs.

Pricing:

• Birdeye offers preset and customized pricing based on the number of business locations you have and the features you need.
• You need to provide the details about your Business to see pricing for Birdeye’s preset plans. Their plans start at $299 monthly for the Standard plan and $399 monthly for the Professional plan, both for one location.

Yext

Yext shines the most in its customization. They enable users to personalize most aspects of the reputation management tool. You can build these tools, from review invitations to analysis. With your programming skills, you can take advantage of APIs to take customizations to a new level. However, Yext needs a good tool to track customers and generate repeat business.

Yext offers seemingly limitless customization options within the app and the content you send to your customers.

Key Features:

• Your Knowledge Graph is the source of truth for many public facts about your brand. Whether it’s information about a product offering, job opening, store location, or professional credentials, you can provide people with actionable answers to the questions they are already asking.
• It provides direct integrations with several global digital services, including Amazon Alexa, Google, Apple, Bing, Facebook, Yahoo, and Yelp.
• Yext Phelps helps your marketing team control your brand’s landing pages. This ensures that consumers can find accurate, optimized, consistent answers about your brand.
• Yext Reviews helps you build a customer-centric reviews management system by monitoring and analyzing reviews across the Knowledge Network, generating authentic reviews directly from your customers, and engaging customers through responses to improve the customer experience.

Pricing:

• Yext’s pricing starts with an Emerging starter package with limited listings for $4 per week. This package does not include sites like Facebook and Google and comes with severely limited optimization. Pricing increases based on the top sites to list your company on and the analytics provided.

BrandMentions

BrandMentions updates you in real-time on all the keywords related to your Business. You can collect conversations from social media platforms, websites, blogs, and more to ensure you get your brand’s mentions.

Key Features:

• Real-time social mentions search & analysis
• Hashtag tracking tools to monitor hashtag performance
• Brand tracking tools to monitor brand performance
• Social media analytics tools to monitor your brand and competitors
• Perform sentiment analysis to sort negative and positive mentions
• Receive customer feedback 24/7
• Engage with your audience by joining conversations about your brand

Pricing:

• Growing Business: $79 per month
• Company: $249 per month
• Enterprise/Agency: $449 per month

Grade.us

Grade.us puts a professional shine on your review process. It enables you to add your branding at every step. You can easily view your brand’s performance across multiple sites from a single dashboard. It lets you keep close tabs on your business reputation across multiple sites.

Key Features:

• It provides the flexibility to build your review marketing campaigns your way.
• Grade.us helps you automate the review generation process. It gives you the critical badges of social proof, making it easier for you to earn your customers’ trust.
• It helps you get more and better online reviews on the review sites that are important to you.
• Recover unhappy customers before they post negative reviews about your brand online. Please monitor your email and text campaigns through an analytics dashboard that alerts you to issues as they arise.

Pricing:

• Grade.us offers four pricing plans. It shows a decrease in price per seat (client location). However, it requires you to purchase more seats as you go further. From tier to tier, the breakdown of features mostly stays the same.

Also Read: Best Call Center Software For Support & Sales

Buzzsumo

BuzzSumo is more than just your average research tool. It allows you to dive deep into content using filters like domain, word count, country, and keywords.

You can set up alerts to track mentions of competitors, brands, and backlinks. BuzzSumo also shows you how your search topic performs on platforms like Facebook, Reddit, and Twitter.

Key Features:

• You can create alerts to track mentions of your brand or product in reviews.
• Keep track of all your reviews across social media and search engines
• Track the reviews of your competitors
• Buzzsumo has a large database of media mentions, including reviews. This database can be used to search for reviews of your brand, product, or competitors.
• You can export Buzzsumo data, including review data, to various formats.

Pricing:

• Basic: $119 per month
• Content creation: $249 per month
• PR & Comms: $249 per month
• Suite: $499 per month
• Enterprise: $999 per month

10NiceJob

NiceJob automates review invites for listings on several sites, including Facebook and Google. NiceJob’s low price point makes it an affordable option to get your small Business listed on top-tier sites such as Facebook and Google.

Key Features:

• Take a snapshot of the product, service, or customer experience. Add comments or reviews to create ‘stories.’ Such stories can be sent to multiple contacts through email or SMS.
• Personalized and automatic follow-ups can be sent to encourage and remind customers to leave their reviews.
• Reviews and stories are instantly and continuously published on company websites. This creates fresh and locally targeted content to boost SEO and sales.
• Reviews are automatically filtered. Positive reviewers are taken through a streamlined process, and negative reviewers are directed to a private communication stream.
• Improves sales and optimizes conversions with Convert, NiceJob’s website add-on. The NiceJob team can create an SEO-optimized, customized website connected to your social media, with continuous monitoring by experts to implement improvements when required.

Pricing:

• NiceJob has a single tier of service with all its features included. It costs $75 per month for businesses with up to 2,500 customers. It even offers a 14-day free trial to try things out. NiceJob provides a guaranteed 10% increase in sales for an additional $99 per month.

Trustpilot

Trustpilot is a customer review management platform that helps online businesses build trust, collect customer reviews, and gather feedback. The solution helps businesses showcase their reputation, improve the customer experience, amplify their online presence, and increase overall conversions and sales.

It works in two steps: the client shares their experience, and brands create a better experience, making it a win-win reputation management tool.

Key Features:

• Helps automate the customer review collection process, monitors customer feedback to resolve issues for unsatisfied customers, and responds to customers publicly.
• It helps drive more traffic from paid and organic search results, increasing CTR and conversions on paid ads.
• Create genuine social proof by leveraging Trustpilot reviews and ratings
• Provides integrations with Zendesk, Magento, Salesforce, Zapier, Prestashop, Mailchimp, and more.

Pricing:

• Trustpilot’s pricing starts at $225 per month per domain, allowing you to collect up to 500 verified customer reviews monthly. To get unlimited verified customer reviews each month, you can opt for their Scale plan, which starts at $900 per domain per month. If you need a plan that meets your requirements, the Enterprise Plan is the best fit.

Reputation Resolutions: For Resolving Reputation Attacks

Reputation Resolutions is the best reputation management software for resolving reputation attacks thanks to its crisis management, content removal, and reputation monitoring features. It offers tailored services to improve your business reputation.

This tool can deploy several strategies to fix your reputation, including content removal or suppression, content creation, review management, social media profile management, and ongoing reputation monitoring.

Key Features:

• The Reputation Resolutions team starts the process with a free analysis of your online reputation. They evaluate your search results, online reviews, social media, directory listings, company websites, news, and blogs. This helps them to determine which strategies would best serve your Business.
• The team comprises robust PR and social media crisis management specialists, online defamation attorneys, internet law, cyber forensic investigators, media placement specialists, and search engine specialists who help you manage reputation attacks and negative publicity.
• It offers content removal, which can be essential in handling reputation attacks.
• Their services will monitor your online reviews and even reply to them on your behalf.
• If a negative review is published, the Reputation Resolutions team can respond within 24 hours or advise you on how to handle it.

Pricing:

• You need to contact them for a free consultation to get a pricing quote for the Reputation Resolutions tool.

Soci

SOCi’s platform helps top brands to manage their digital presence across hundreds of thousands of locations. The tool offers several features to strengthen and scale a brand’s digital presence while protecting its reputation.

Key Features:

• Algorithm-based scoring system and content recommendations
• Curated library of engaging content
• One-click scheduling for multiple platforms at the best local times
• Centralized management of social comments, reviews, and notifications
• Review monitoring across multiple platforms
• Analytics and performance tracking
• Social ad promotion with localized dynamic content

Pricing:

• Pricing is discussed over a demo call.

Podium

Podium is a good online tool for review management. It helps you acquire new reviews while managing them. This review management tool uses text messaging to encourage customers to leave reviews. You can send customized text messages asking customers to leave reviews. Customers can quickly leave a review via the link in the message and designate the site where they want it posted.

Another major advantage of using Podium is its detailed analytics on your reviews. You can break down your reviews to spot trends in negative and positive ones that will help you improve your operations. Podium offers a web chat widget encouraging people to leave their names and mobile phone numbers. This way, you can answer their questions via text, another convenient way for your customers to communicate.

Key Features:

• It helps you get more reviews on the sites that matter the most to your Business, like Google, Facebook, TripAdvisor, and more.
• Manage your customer messaging from Google, Facebook, SMS text, and more in one inbox.
• Interact with customers through text, email, and social media.
• Improve your understanding of your customers by viewing consolidated customer feedback.
• Gain insights into your reviews with detailed reporting and monitoring.
• Create and send promotional messages to your customers via text messaging marketing campaigns.
• Generate leads from your website with Webchat.

Pricing:

• Podium’s pricing starts at $249 per month. It is customized based on the features you opt for and how many locations your Business has.

Also Read: Best Fake ID Websites

Conclusion

In conclusion, reputation management tools are indispensable for safeguarding and enhancing your online image. With these tools, you can proactively monitor and manage your brand’s reputation, address potential issues promptly, and engage with your audience effectively. By taking a proactive approach to reputation management, you can build trust, foster positive relationships with your customers, and ultimately drive the success of your Business.

Embrace the power of reputation management tools, and let them guide you in crafting a strong, trustworthy online presence that sets you apart from the competition. Elevate your reputation, amplify your brand’s influence, and secure a bright future in the digital landscape.

FAQs:

What is reputation management software?

Reputation management software is crafted to help businesses manage their online presence. This includes keeping track of web mentions and brand keywords on social media and responding to customer inquiries on digital channels.

What are the features of reputation management tools?

• Social Listening
• Review Monitoring
• Hashtag Tracking
• Sentiment Analysis
• Competitor Reporting

How do we measure online reputation?

Online reputation is an aggregate of a company’s perception across its online real estate. Non-tangible metrics like community, brand loyalty, and Net Promoter Score (NPS) are also good measures.

What influences a company’s reputation?

The following factors affect a company’s reputation:

• Brand Voice
• Customer service
• Vision and leadership in the market
• How the company reacts to any public event
• Workplace environment
• Products and services
• Financial performance

What is the best social media reputation management platform?

Here’s the list of the top 10 social media reputation management tools:

• Statusbrew
• Reputation.com
• Podium
• Birdeye
• Yext
• Grade us
• NiceJob
• Trustpilot
• Reputation Resolutions
• Soci