Reputation Management Tools: Monitoring and Building Online Brand Presence

Welcome to our comprehensive guide on reputation management tools! In today’s digital age, maintaining a positive online reputation is crucial for businesses and individuals alike. With the rise of social media and online reviews, managing and enhancing your reputation has become more challenging yet essential. This guide will explore the top reputation management tools available to help you monitor, analyze, and improve your brand’s online image. From tracking mentions and reviews to addressing customer feedback and implementing proactive strategies, these tools will empower you to take control of your reputation and foster trust and credibility. Let’s delve into reputation management tools and unlock the keys to building and maintaining a stellar online reputation.

Statistics Around Online Reviews And Brand Reputation

Brochures and static marketing campaigns could be more effective in the dynamic marketing land space. Today, it’s all about having fresh and positive social proof, as people trust what others say much more than company marketing.

To prove this, here are a few statistics by BrightLocal:

• 92% of people use online reviews for decision-making while purchasing
• 49% of people only choose businesses with at least four-star ratings
• 68% of people form a purchase decision after reading between one and six online reviews
• 84% of people trust reviews online as much as a personal recommendation
• 73% of people value reviews written in the past month only

4 Reasons Brands Should Consider An Online Reputation Management Tool

Trust means sales:

People trust news and the latest reviews the most, so when new reviews keep coming your way, they believe your customers are actively purchasing from you and even happy with the purchase.

SEO and listings:

A quality presence on business listing websites shows the Google algorithm that you treat your customers well.

Attracting potential clients:

A good online reputation gives potential customers social proof and confidence to buy a product/service.

Decision-making process:

Even one great review can bring your Business a sale. But the same applies to losing a prospective customer with a negative review.

Best Online Reputation Management Tools

The following are the best reputation management tools to enhance your brand reputation. The list comprises tools for managing reviews on multiple platforms, including social media and review sites for all business sizes.

1. Statusbrew

Statusbrew is an easy-to-use social media reputation management tool. You can manage reviews posted on Google My Business, Facebook, Google Play Store, App Store, and more, along with managing all communications on social and messaging channels such as Instagram, YouTube, LinkedIn, Twitter, Whatsapp, Line, etc.

Statusbrew Review Management Features

• Automatically filter and get notified of all negative reviews. Get back to irate customers quickly to turn the sentiment around.
• AI-powered sentiment analysis helps you understand audience emotions at a scale.
• Auto-assign reviews for a particular location to store/area managers
• Automatically route reviews to a particular inbox/team member based on their specialty
• Collaborate in real-time with team members while handling customer queries
• Controlled Team member access and no password sharing mitigates compliance issues
• Groups help you manage reviews at a large scale
• Easily work with a decentralized team with granular accesses and notifications.
• Auto-hide spam/trolls across your social real estate
• In-built CRM that keeps track of customer journey across platforms
• Go beyond your feed and identify new customers with listening solutions
• From a single review to the big picture, get in-depth brand reputation insights

Statusbrew Pricing

2. Reputation.com

Reputation.com is a cloud-based reputation management tool that helps multi-location organizations monitor and enhance their online ratings, reviews, customer service, traffic, and other factors. It provides a unified dashboard with a 360-degree view of online and offline reputation.

Reputation.com delivers a reputation score that calculates an organization’s success across several client categories in real time, using star ratings, reviews, company listings, and social activity. The tool even has a machine learning-based AI program that offers tailored recommendations to enhance the consumer experience.

Reputation Features

• Cloud-based reputation management
• A unified dashboard to monitor online and offline reputation
• Reputation score calculation in real-time
• Social network interaction
• Sentiment analysis
• Competitive benchmarking
• Natural language processing
• Machine learning-based AI program with tailored recommendations

Pricing

Pricing is discussed over a demo call.

3. Podium

Podium is a good online tool for review management. It helps you acquire new reviews while managing them. This review management tool uses text messaging to encourage customers to leave reviews. You can send customized text messages asking customers to leave reviews. Customers can quickly leave a review from the link inside the message and designate the site to which they want it posted.

Another major advantage of using Podium is its detailed analytics on your reviews. You can break down your reviews to spot trends in negative and positive ones that will help you improve your operations. Podium offers a web chat widget encouraging people to leave their names and mobile phone numbers. This way, you can answer their questions via text, another convenient way for your customers to communicate.

Podium Features

• It helps you get more reviews on the sites that matter the most to your Business, like Google, Facebook, TripAdvisor, and more.
• Manage your customer messaging from Google, Facebook, SMS text, and more in one inbox.
• Interact with customers through text, email, and social media.
• Improve your understanding of your customers by viewing consolidated customer feedback.
• Gain insights into your reviews with detailed reporting and monitoring.
• Create and send promotional messages to your customers via text messaging marketing campaigns.
• Generate leads from your website with Webchat.

Podium Pricing

Podium’s pricing starts at $249 per month. It is customized based on the features you opt for and how many locations your Business has.

Also read: Essential Marketing Tools for Beginners

4. Birdeye

Large brands can opt for Birdeye for review acquisition. It gives multiple ways to reach your customers for reviews, such as personalized text messages, email, company website, Facebook plugins, and mobile kiosks. Birdeye also provides several tools to manage and track reviews, including automatic alerts and updates. It also provides options for monitoring your social networks, detailed analytics on reviews, and ensuring your online business listings are up to date.

They even explain the complete review acquisition and management process through comprehensive demos.

Birdeye Features

• It provides several ways to request customer reviews via text message, Facebook, email, an in-store mobile kiosk, a form on your website, or a Birdeye microsite.
• You can customize the messages sent on each platform to garner the best response.
• You can set when you should contact a customer. It could be immediately after a sale, several days or weeks later.
• The platform makes monitoring and tracking your existing reviews simple, regardless of the website they are posted on.
• The platform integrates with several apps and programs, enabling you to leverage your customer databases to get more reviews.
• You can reply to reviews from the Birdeye platform itself. If you need responses to a review, Birdeye provides sample responses that you can tailor to your needs.

Birdeye Pricing

Birdeye provides preset and customized pricing based on how many business locations you have and what features you need.

You need to provide the details about your Business to see pricing for Birdeye’s preset plans. Their plans start at $299 monthly for one location for the Standard plan and $399 monthly for the Professional plan.

5. Yext

Yext shines the most in its customization. They enable users to personalize most aspects of the reputation management tool. You can build these tools, from review invitations to analysis. With your programming skills, you can take advantage of APIs to take customizations to a new level. However, Yext needs a good tool to track customers and generate repeat business.

Yext offers seemingly limitless customization options within the app and the content you send your customers.

Yext Features

• Your Knowledge Graph is the source of truth for many public facts about your brand. Whether it’s information about a product offering, job opening, store location, or professional credentials, you can provide people with actionable answers to the questions they are already asking.
• It provides direct integrations across several digital services globally, including Amazon Alexa, Google, Apple, Bing, Facebook, Yahoo, and Yelp.
• Yext Phelps helps your marketing team control your brand’s landing pages. This ensures that consumers can find accurate, optimized, consistent answers about your brand.
• Yext Reviews helps you build a customer-centric reviews management system by monitoring and analyzing reviews across the Knowledge Network, generating authentic reviews directly from your customers, and engaging customers through responses to improve the customer experience.

Yext Pricing

Yext’s pricing starts with an Emerging starter package with limited listings for $4 per week. It does not include sites like Facebook and Google and comes with severely limiting optimization. The pricing increases according to the top sites to list your company on and the analytics provided.

6. BrandMentions

BrandMentions updates you on all the keywords related to your Business in real-time. You can collect conversations from social media platforms, websites, blogs, and mre, to ensure you get your brand’s mentions.

Features

• Real-time social mentions search & analysis
• Hashtag tracking tools to monitor hashtag performance
• Brand tracking tools to monitor brand performance
• Social media analytics tools to monitor your brand and competitors
• Perform sentiment analysis to sort negative and positive mentions
• Receive customer feedback 24/7
• Engage with your audience by joining conversations about your brand

Pricing

• Growing Business: $79 per month
• Company: $249 per month
• Enterprise/Agency: $449 per month

7. Grade.us

Grade.us puts a professional shine on your review process. It enables you to add your branding every step of the way. You can easily view your brand’s performance across several sites from one dashboard. It lets you keep close tabs on your business reputation across multiple sites.

Grade.us Features

• It provides the flexibility to build your review marketing campaigns your way.
• Grade.us helps you automate the review generation process. It gets you those critical badges of social proof to make it easier for you to gain the trust of your customers.
• It helps you get more and better online reviews on the review sites important to you.
• Recover unhappy customers before posting negative reviews about your brand online. Please monitor your email and text campaigns through an analytics dashboard that alerts you to issues as they arise.

Grade.us Pricing

Grade.us offers four pricing plans. It shows a decrease in price per seat (client location). However, it requires you to purchase more seats as you go further. From tier to tier, the breakdown of features mostly stays the same.

8. Buzzsumo

BuzzSumo is more than just your average research tool. BuzzSumo allows you to dive deep into content using filters like domain, word count, country, and keywords.

You can set up alerts to track competitor mentions, brand mentions, and backlinks. BuzzSumo also shows you how your search topic performs on platforms like Facebook, Reddit, and Twitter.

Features

• You can create alerts to track mentions of your brand or product in reviews.
• Keep track of all your reviews across social media and search engines
• Track the reviews of your competitors
• Buzzsumo has a large database of media mentions, including reviews. This database can be used to search for reviews of your brand, product, or competitors.
• You can export Buzzsumo data, including review data, to various formats.

Pricing

• Basic: $119 per month
• Content creation: $249 per month
• PR & Comms: $249 per month
• Suite: $499 per month
• Enterprise: $999 per month

9. NiceJob

NiceJob automates review invites for listings on several sites, including Facebook and Google. NiceJob’s low price point makes it an affordable option to get your small Business listed on top-tier sites such as Facebook and Google.

NiceJob Features

• Take a snapshot of the product, service, or customer experience. Add comments or reviews to create ‘stories.’ Such stories can be sent to multiple contacts through email or SMS.
• Personalized and automatic follow-ups can be sent to encourage and remind customers to leave their reviews.
• Reviews and stories are instantly and continuously published on company websites. This creates fresh and locally targeted content to boost SEO and sales.
• Reviews are automatically filtered. Positive reviewers are taken through a streamlined process, and negative reviewers are directed to a private communication stream.
• Improves sales and optimizes conversions with Convert, NiceJob’s website add-on. NiceJob team can create an SEO-optimized and customized website connected to your social media with continuous monitoring by experts for implementing improvements when required.

NiceJob Pricing

NiceJob has a single tier of service with all its features included. It costs $75 per month for businesses with up to 2,500 customers. It even offers a 14-day free trial to try things out. NiceJob provides a guaranteed 10% increase in sales for an additional $99 per month.

10. Trustpilot

Trustpilot is a customer review management platforthat helpsng online businesses establish a trusted brand, collect customer reviews, and gather feedback. The solution helps businesses showcase their reputation, improve customer experience, amplify their presence online, and increase overall conversions and sales.

It works in two steps: the client shares their experience, and brands create a better experience, making it a win-win reputation management tool.

Trustpilot Features

• Helps to automate the customer review collection process, monitor customer feedback to resolve issues for unsatisfied customers, and respond to customers publicly.
• It helps drive more traffic from paid and organic search results, increasing CTR and conversions on paid ads.
• Create genuine social proof by leveraging Trustpilot reviews and ratings
• Provides integrations with Zendesk, Magento, Salesforce, Zapier, Prestashop, Mailchimp, and more.

Trustpilot Pricing

Trustpilot’s pricing starts at $225 per month per domain, allowing you to collect up to 500 verified customer reviews monthly. To get unlimited verified customer reviews each month, you can opt for their Scale plan, which starts from $900 per month per domain. If you need a plan that suits your yrequirementsment, the Enterprise Plan will best fit you.

11. Reputation Resolutions: For Resolving Reputation Attacks

Reputation Resolutions is the best reputation management software for resolving reputation attacks because of its features, such as crisis management, content removal, and reputation monitoring. Reputation Resolutions offers tailored services to improve your business reputation.

This tool can deploy several strategies to fix your reputation, including content removal or suppression, content creation, review management, social media profile management, and ongoing reputation monitoring.

Reputation Resolutions Features

• The Reputation Resolutions team starts the process with a free analysis of your online reputation. They evaluate your search results, online reviews, social media, directory listings, company websites, news, and blogs. This helps them to determine which strategies would best serve your Business.
• The team comprises robust PR and social media crisis management specialists, online defamation attorneys and internet law, cyber forensic investigators, media placement specialists, and search engine specialiswhohat help you manage reputation attacks and negative publicity.
• It offers content removal, which can be essential in handling reputation attacks.
• Their services will monitor your online reviews and even reply to them on your behalf.
• If a negative review is published, the Reputation Resolutions team can respond within 24 hours or advise you on the best way to handle it.

Reputation Resolutions Pricing

You need to contact them for a free consultation to get a pricing quote for the Reputation Resolutions tool.

12. Soci

SOCi’s platform helps top brands to manage their digital presence across hundreds and thousands of locations. The tool offers several features to strengthen and scale a brand’s digital presence while protecting its reputation.

Soci Features

• Algorithm-based scoring system and content recommendations
• Curated library of engaging content
• One-click scheduling for multiple platforms at best local times
• Centralized management of social comments, reviews, and notifications
• Review monitoring across multiple platforms
• Analytics and performance tracking
• Social ad promotion with localized dynamic content

Pricing

Pricing is discussed over a demo call.

Conclusion

FAQs

What is reputation management software?

Reputation management software is crafted to help businesses manage their online presence. This includes keeping track of web mentions and brand keywords on social media and responding to customer inquiries on digital channels.

What are the features of reputation management tools?

• Social Listening
• Review Monitoring
• Hashtag Tracking
• Sentiment Analysis
• Competitor Reporting

Hodo weto measure online reputation?

Online reputation is an aggregate of a company’s perception across its online real estate. Non-tangible metrics like community, brand loyalty, and Net Promoter Score (NPS) are also good measures.

What influences a company’s reputation?

The following factors affect a company’s reputation:

• Brand Voice
• Customer service
• Vision and leadership in the market
• How the company reacts to any public event
• Workplace environment
• Products and services
• Financial performance

What is the best social media reputation management platform?

Here’s the list of the top 10 social media reputation management tools:

• Statusbrew
• Reputation.com
• Podium
• Birdeye
• Yext
• Grade us
• NiceJob
• Trustpilot
• Reputation Resolutions
• Soci

Conclusion

In conclusion, reputation management tools are indispensable for safeguarding and enhancing your online image. With these tools, you can proactively monitor and manage your brand’s reputation, address potential issues promptly, and engage with your audience effectively. By taking a proactive approach to reputation management, you can build trust, foster positive relationships with your customers, and ultimately drive the success of your Business. Embrace the power of reputation management tools, and let them guide you in crafting a strong, trustworthy online presence that sets you apart from the competition. Elevate your reputation, amplify your brand’s influence, and secure a bright future in the digital landscape.