In today’s hyper-competitive online marketplace, any traffic to your website is a win. While you want as much traffic as possible, you should focus your efforts on obtaining organic traffic. What is organic traffic? This is visitors to your website that come from search engines as opposed to paid adverts. There are a number of reasons why you want organic traffic to your website, which this post will examine. Of course, this is challenging when it is so hard to stand out on the search engine results lists, which is why every brand should be using SEO in 2023. So, why should you be focusing on organic traffic? Keep reading to find out.
Customers Ready To Buy
One of the primary reasons you should focus on organic results is that you will have customers ready to buy. When people are searching for products/services on search engines, they are usually looking to make a purchase. When you target the right audience, you will increase your chances of attracting customers. Of course, you also need to ensure that you can get people to stay on your website. You do not want people to click away immediately, so you must immediately make an impact.
A good example of how you can do this is casinos offering online roulette. As soon as the page loads, your attention is immediately captivated by the bright colors, the deposit bonus, and the call to action. Online casinos like this will be able to turn visitors into customers with fun games, including a roulette game with Vinnie Jones as a dealer. The top casinos will also keep customers happy with a range of payment options, including cryptocurrency.
It Is Cost-Effective
Organic traffic is also cost-effective when compared to paid advertising. With paid adverts, you pay each time that a click or impression is made. Traffic from a search engine can be completely free, making it cost-effective and sustainable. Of course, many companies achieve success by using SEO services from digital marketing agencies, but even this should deliver significant ROI as organic traffic should lead to sales.
Organic Results Are More Credible
Another key reason to focus on organic traffic is that it is deemed more credible by search engine users. Any brand can use paid ads to increase visibility, but the brands that appear at or near the top of search engine results lists will be seen as authoritative figures by both search engines and users. Users tend to use the top few websites, so if you are able to reach a high ranking, it is likely that you will enjoy a high volume of traffic and a strong conversion rate. This can also help you to stave off the competition and strengthen your market share.
If you are to have a strong ranking on the search engines, you will need to produce high-quality content for your SEO campaigns. Companies that develop a reputation for producing high-quality content will benefit from establishing themselves as experts in the field. Content gives you the opportunity to showcase your knowledge, resolve issues that your target market has, and keep people coming back for more content. Brands that are considered to be experts in the field will always be favored by consumers as they are more likely to have a positive experience.
While paid ads are worthwhile and can deliver short-term results, you will find that organic search results tend to have a higher click-through rate (CTR). Organic search results are deemed to be more credible and reliable in the eyes of search engine users, so they will be more likely to click on these links compared to paid ads. It is important to note that it can take many months for SEO campaigns to deliver results, which is why smart brands will balance SEO and PPC for short- and long-term results.
Reach A Global Audience
Consumers worldwide will turn to search engines when they need any product/service. Therefore, if your brand is at or near the top of the results lists, you can reach a global audience. Many businesses have a limited reach, but when you have a strong ranking, you can greatly increase brand awareness and attract customers from all around the globe. This could help you grow your business, make much more money, and increase your market share.
Enjoy Long Term Results
As mentioned before, SEO can take a number of months to deliver results. However, you will find that it can deliver long-term results. You will not have to rely on ongoing paid ads, which can be costly over the long term. While you certainly need to keep working on SEO campaigns to maintain and improve your search engine ranking, you will find that once organic traffic starts to flow, it should continue for an extended period of time. This is why it is so important to exercise patience when it comes to SEO.
Ways To Increase Organic Traffic
The value of organic traffic is clear, but how can you go about increasing organic traffic? As mentioned before, SEO allows you to improve your ranking on the search engines. There are four key areas to focus on when it comes to SEO strategy:
- Keyword research
- Content creation and optimization
- Technical SEO
- Link building
It is possible to do your own SEO, but for the best results, it is worth using the services of an experienced digital marketing agency. They will know how to optimize your campaigns to help you rise through the rankings and increase organic traffic to your website. This can also free up time for you to focus on other areas.