B2B stands for business to business, or companies to companies. This concerns company that is specifically aimed at the business market and therefore only does business with other companies.
This is different from B2C: companies to consumers. These are companies that focus on parties that consume the end product.
A well-known B2B company is, for example, Company who provide service to other company. Before you can do business with these companies, you must be registered with the Chamber of Commerce.
It is also possible that as a company, you have several target groups. You then have, for example, business customers and private individuals. The department that focuses on business customers is then called B2B.
What makes B2B marketing different from B2C?
Far fewer potential buyers can be found in the business-to-business sector. The value of B2B is mainly in the sales price.
Large companies that focus on companies often charge prices that are never attainable for a private individual. Orders are usually delivered per hundred or hundreds, making it unthinkable for a private individual to do business.
The critical thing about B2B marketing is to maintain mutual relationships with the other party. Since you generally talk about large orders, the decision time is many times longer than we are used to at the B2C. Therefore, the marketer will have to do his utmost to maintain the relationship with companies as well as possible.
Branding and creating trust and relationships play a significant role in business to business. An internet marketer with the business market as a target group will therefore have to use many instruments. Thus, search engine optimization will provide better credibility. The higher you rank in Google, the more seriously you will be taken. Via Social Media, interaction can be kept high, and new contacts can be made with potential partners and customers. After this, email marketing will be able to ensure that communication is maintained.
The difference between B2B and B2C
The significant difference between B2B and B2C is in the connection. Where B2C focuses on many, B2B focuses on a few. The bond and relationship are more important in this than reaching and seducing as many people as possible. Realize that each target group needs a different marketing strategy. And that internet marketing in B2B is mainly about creating trust.