B2C stands for business to the consumer: Companies to customers. This concerns company that focuses on the private market. Unlike Business to Business marketing, B2C marketing is one of the most common marketing techniques.
Since, as a B2C, you have a large market, this form of marketing can best be compared to push marketing. You try to attract as many people as possible to buy your service. B2B marketing is more about the relationship with the customer base; B2C marketing is mainly about expanding it.
B2C marketing in this day and age
You will have noticed that times have changed enormously. A significant shift is certainly visible in the B2C. Where the company used to be in charge, now the power has shifted to the consumer. This power shift is mainly due to the rise of social media.
Twitter, Facebook, and LinkedIn have given a voice to the consumer. A satisfied or dissatisfied customer quickly makes their voice heard via a tweet or Facebook message. The times of push are over. Even now, this form of marketing is more and more about the relationship.
How do you use B2C marketing online?
If your market is private, then it is time for you to immerse yourself in your customer. Create a descriptive profile of your buyers. Know what your target audience is looking for and what information they are waiting for.
Check out the options. You can share your information in all kinds of ways. Think of blog articles, tweets, videos, and newsletters. Whichever form you choose, make sure you interact. The best thing you can do is let people talk about you. Help them share their (positive) opinion about your product or service.
Make sure that when you use social media, you engage in interaction. Have someone check whether you or your product is being discussed. For example, choose to integrate your customer service socially.