Best Content Promotion Strategies To Follow in 2024

Creating great content is only half the battle you also need to promote it effectively to ensure it reaches your target audience. With so much content published online every day, it’s crucial to have a solid content promotion strategy in place to make your content stand out. 

According to the Global Report by Semrush, 97% of the businesses surveyed said they have generated positive results from content marketing. In this article, we’ll discuss 19+ proven tactics to boost your content’s visibility, drive more traffic, and maximize its impact.

Whether you’re a blogger, marketer, or business owner, these content promotion strategies will help you reach your target audience more effectively.

Best Content Promotion Strategies to Drive More Traffic to Your Content 

The following are the best content promotion strategies to drive more traffic to your content:

Use Keywords Effectively For Organic Content Promotion

Keywords are the foundation of organic content promotion. By incorporating relevant keywords into your content, you increase the chances of your target audience being discovered by search engines. 

For example:

If you’re writing about “dog grooming tips,” include that phrase and related keywords throughout your content. It can help improve your search engine rankings.

Make Use of Social Media

Share your content across your social media channels and engage with your audience. However, according to a survey by the Content Marketing Institute, 90% of content marketers rely on social media to distribute their content. 

Ensure that you post your content when your audience is most active and likely to engage with it. 

For example:

Posting during lunchtime or after work hours may yield better results if your target audience is mostly professionals.

Guest Blogging

Guest blogging is an excellent way to promote your content and reach new audiences. By guest posting on famous websites, you can get more people to see your content. You may use an AI paragraph generator to craft compelling and SEO-friendly content customized for the specific requirements of the guest posting site, increasing the chances of your content being accepted and resonating with its audience.

For example:

If you run a cooking blog, you could write a guest post for a popular food magazine’s website. This would help introduce your content to their readers.

Remember:

Guest posting sites are becoming a powerhouse for creating spam. Guest posting isn’t bad, but Google will penalize you if you do it to sell and buy links. You can find good guest post websites on Reputepost.com if you want to contribute to other websites to create your writing portfolio.

Reach Out to Influencers

Influencers have a strong following and can help amplify your content’s visibility. Identify relevant influencers in your niche and reach out to them.

You may offer collaborations or request that they share your content with their audience. An evaluation by Katherine Haan from Forbes Advisor shows that 62% of marketers plan to use influencer marketing in 2024.

For example:

If you’ve written a blog post about healthy snacks, you could reach out to a fitness influencer and ask them to share it with their followers.

Email Marketing

Email marketing is an effective way to promote your content directly to your audience. It can be done by:

• Include links or excerpts in your email newsletters to inform subscribers about your latest offerings. Content Marketing Institute reports that 73% of marketers use email newsletters to distribute their content.
• Sending dedicated content promotion emails to promote your content. This direct email approach ensures your content reaches an engaged audience.

For example:

If you run an online cooking class business, your newsletter could feature a short video clip. The clip could showcase a new recipe and include a link to sign up for the full class.

Content Repurposing

Turning your content into different formats and refreshing or updating old content can breathe new life into existing material. According to a survey by Referral Rock, 94% of marketers repurpose their content for different channels and mediums.

For example:

You can change a popular blog post into a video, infographic, or podcast. This way, you can reach different people who like different things.

Link Building

Building quality backlinks to your content can improve its visibility and search engine rankings. Jennifer Pedrozo from Seigemedia reports that 64% of businesses include link-building in their content marketing strategy.  Following are some key steps that may help you to build links:

• Write guest posts for reputable websites in your niche and include links to your content. For example, a fitness blogger could guest post on a popular health site. When writing these guest posts, you could use a sentence rewriter tool to rephrase your content. It takes your original text as input and automatically rewrites it with new wording while preserving the meaning.
• Find resource pages that match your content. Then, ask to add your content to those pages to get backlinks. For instance, a gardening blog is added to a “Best Gardening Websites” page.

Get Your Content on Quora

Quora is a popular question-and-answer platform where you can share your expertise and promote your content. Answer relevant questions in your niche and include links to your content for further reading.

Share Your Content on LinkedIn

LinkedIn is a powerful platform for professional networking and content promotion. To increase visibility, share your content on your personal and company pages, engage with relevant groups, and interact with your connections. 

However, according to a survey by the Content Marketing Institute, 84% of content marketers say LinkedIn is the organic social media platform that delivers the best value for them.

Paid Advertising

While organic promotion is essential, paid advertising can help increase your reach and target specific audiences. It can be done through:

• Running targeted pay-per-click (PPC) campaigns on search engines like Google or social media platforms like Facebook. It helps to drive traffic to your content.
• Native advertising – Put sponsored content or promoted posts on websites or platforms that fit in well with what users see.

Post Your Content Link On Niche Forums and Community Sites

Participate in online forums, communities, and discussion boards related to your niche. Share your content when appropriate, and engage with the community to build credibility and visibility.

For example:

If you have a photography blog, you could join photography forums and share tips or your latest photo essays.

Content Partnerships and Co-Marketing

Collaborate with complementary businesses or brands to cross-promote each other’s content. This can expose your content to new audiences and promote your partners’ reach.

For example:

A fitness influencer could partner with a sportswear brand to co-create workout videos and clothing lines.

Newsjacking and Trending Topic Engagement

Take advantage of what’s happening now, like the news or popular topics. Make content about it and share it where it fits. This can help increase your content’s visibility and tap into existing interest.

For example:

A tech blogger could write about and share the latest smartphone release on relevant subreddits.

14. Comment on Other People’s Blogs

Interacting with bloggers and creators in your field. You can leave meaningful comments on their blogs or social media can boost your own content. It helps you connect and you can share your content link when it fits. 

For example:

If a food blogger discusses healthy meal prep, you can comment with your tips and link to your related blog post.

15. User-generated content campaigns

Encourage your audience to create and share content about your brand or products. User-generated content can be a powerful promotional tool, increasing your customers’ or fans’ reach and influence. 

According to TINT, 75% of marketers believe user-generated content feels more authentic than other types of content. 

For example:

GoPro frequently reposts videos and photos their customers took using cameras in extreme environments or unique locations. 

This highlights their products’ capabilities while promoting the content to GoPro’s audience.

Learn Your Hashtags

Hashtags are a crucial tool for content promotion on social media platforms. Research and use relevant hashtags in your posts to increase visibility and reach new audiences who follow those hashtags.

For example:

Using popular hashtags like #fitness, #workout, and #healthylifestyle can help if you run a fitness Instagram account. Also, try niche ones like #homeworkout or #yogaeverydamnday. This way, more people interested in those topics can find your content.

Use Content Promotion tools.

Content promotion tools help you share your content widely and increase its visibility online. These tools automate the process of promoting your content across multiple platforms, such as social media, online communities, and influencer networks. 

According to research by Semrush, 67% of small business owners and marketers use AI tools for content marketing or SEO. 

For example:

There are various tools like BuzzSumo to find the most shared content and influencers in your niche. Then, reach out to them to share your own content. This way, your target audience will more likely discover and engage with your content. 

Tweet daily after you publish the content

Consistency is key on social media. After publishing new content, promote it regularly on Twitter by tweeting about it daily or every few days to increase visibility and engagement.

For example:

If you publish a new blog post, tweet a quote or key takeaway from it every couple of days for a week to keep driving traffic to the content.

Use Facebook groups

Facebook groups are great places to share your content and engage with your target audience. Look for active, relevant groups in your industry and join them. 

Image source: Freepik

Share your best content pieces occasionally while following the group rules. Don’t just drop links – provide value by answering questions and joining discussions. 

For example:

If you write blog posts about social media marketing, you can share tips and insights in related Facebook groups. 

It helps to build credibility before promoting your content, which helps to get it noticed by an interested audience.

Add internal links to your evergreen content.

Internal linking is an effective way to promote your evergreen content (content that remains relevant over time). To drive more traffic and increase visibility, include links to your most valuable evergreen content within new blog posts or website pages. 

Dana Nicole says in the Semrush blog that evergreen content often gives you a better return on your investment than trending content. 

For example:

If you have an evergreen blog post about “Social Media Marketing Tips,” link to it from your newly published post on “Instagram Marketing Strategies.” 

Analytics and measurement

Regularly analyze your content promotion efforts using tools like Google Analytics or social media analytics. Identify which strategies work best and adjust your approach to maximize your content’s visibility and impact. 

A survey by the Content Marketing Institute showed that 81% of marketers use analytics tools to manage content promotion.

Summing up

Promoting content is crucial for a successful content marketing plan. Different strategies can make your content more visible, reach more people, and attract their interest in your business. 

It’s important to keep doing this regularly and be ready to change if needed. Look at what works best, and adjust your plan. With good content promotion strategies, your content can reach its full potential and connect with the people you want to reach.