8 Best Conversational Marketing Software and Platforms

Conversational marketing software helps businesses create and manage customer conversations. It can help companies understand customer needs, preferences, and behavior, identify opportunities for engagement, and create compelling customer experiences.

Small businesses and large enterprises can use conversational marketing software. It can create customized messages for individual or group customers, or generate mass messages for an entire organization.

What are the benefits of Conversational Marketing Software?

Conversational marketing software is a tool that helps businesses create and manage customer conversations. It can help companies understand customer needs, preferences, and interests, and track the progress of customer relationships.

The benefits of using conversational marketing software include:

Improved Customer Engagement

Conversational marketing software can help businesses better understand their customers’ needs and interests, leading to increased satisfaction with products or services.

Increased Sales

Understanding what drives your customers’ behavior can increase your chances of converting leads into sales. Partnering with a business software development company can help integrate advanced conversational marketing tools, ensuring a seamless experience that enhances customer engagement and drives conversions..

Reduced Advertising Costs

AdWords or other paid search advertising may be more expensive than traditional methods such as email campaigns or social media posts.

Features of Conversational Marketing Software

Conversational marketing software is software that helps businesses create and manage conversations with customers. It can be used for customer service, lead generation, and sales.

Some of the features of conversational marketing software include:

Automatic Response Management

The software tracks all customer interactions in real time and automatically sends responses as soon as possible. This prevents frustrating wait times for customers and allows businesses to respond quickly to any questions or concerns.

Integrated Chatbots

Chatbots are computer programs that mimic human conversation, making them an ideal tool for engaging customers online. They can be used for various purposes, including answering questions about products or services.

List of Best Conversational Marketing Tools

Qualified

Qualified Conversational Marketing Software is software that helps businesses create and manage customer conversations. It provides:

• Tools for managing customer relationships.
• Creating and managing content.
• Measuring the effectiveness of marketing campaigns.

Small businesses and large corporations alike can use qualified Conversational Marketing Software. Qualified Live Chat and Chatbot platforms help companies capture more leads and grow their pipeline by taking action. As a result, it has influenced opportunities, channels, and deals won. It creates custom chatbots to engage visitors, qualify prospects, and capture leads.

Pricing:

• Starting at $3,000 per month/billed annually

SendPulse

SendPulse offers versatile conversational marketing software through its WhatsApp Chatbot, enabling automated, personalized customer interactions. Besides WhatsApp, the chatbot also supports Facebook Messenger, Instagram, and Telegram. It includes live chat and seamless integration with ChatGPT for advanced AI interactions.

Additionally, SendPulse offers a built-in CRM to manage and nurture customer relationships, making it a comprehensive solution for businesses looking to enhance their communication strategies.

Pricing:

• Free plan
• PRO plan – starting at $8/month (500 subscribers), pricing scales with the number of subscribers

Also Read: Best AI-Powered Chatbot Tools

Conversocial

Conversocial, a Verint company, is software that helps businesses create and manage conversations with their customers. It allows companies to track, measure, and analyze the effectiveness of their marketing campaigns through conversation data. 

The Conversocial platform provides users with tools to manage all aspects of their customer relationships, from identifying target customers and building relationships with them to measuring the impact of marketing activities on customer sentiment. 

The platform also offers features for managing customer feedback channels and automating interactions between businesses and customers across various touchpoints, such as email, social media, and phone calls.

Pricing:

• Contact Verint for pricing details

Birdeye

Birdeye Conversational Marketing Software helps businesses create and manage customer conversations. It offers a range of features to help enterprises improve customer engagement, including chatbots, lead-capture forms, and email marketing automation.

One of the main benefits of using Birdeye Conversational Marketing Software is that it can help businesses improve customer retention rates. By providing customers with a range of tools and resources, such as chatbots and lead-capture forms, businesses can keep hold of their customers by engaging them in conversation. 

This can be particularly beneficial for companies struggling to retain customers due to high competition or an ever-changing market landscape.

Pricing:

• Starting Price: $250/month
• Free Trial: Free Trial available.

WotNot

WotNot Conversational Marketing Software is a software that helps businesses create and manage customer conversations. 

It allows businesses to track customer interactions, understand what customers say about their products or services, and respond accordingly. This can help businesses build stronger customer relationships and improve customer loyalty.

Pricing:

There are four plans to choose from: 

• A free plan
• Startup Plan: $99/mo
• Business Plan: $499/m, and 
• Enterprise: Custom pricing

Also Read: Best Social Media Marketing Software

Drift

Drift is a conversational marketing software that helps businesses engage with customers through chatbots. I can be used to create and manage customer conversations, track engagement data, and measure the effectiveness of customer interactions. 

The Drift platform combines chat, email, video, and automation to remove the friction from business buying. With Drift, you can now start conversations with future customers on their terms.

Pricing:

• Free
• Standard – $50/mo
• Pro – $500/mo
• Premium – $1500/mo

Community.com

If you can send anything in a text message, you can send it through the community. Share photos, videos, audio notes, gifs, emojis, links, and text. Our features let you segment by age, location, interests, and more.

Pricing:

• Contact Community for pricing details

Saleswhale

Saleswhale is software that helps sales teams automate customer conversations. It provides:

• A platform for managing customer relationships.
• Tracking and analyzing customer interactions.
• Automating follow-up actions.

Saleswhale also offers features to help sales reps track leads and opportunities, create proposals, manage deals, etc.

Pricing:

• Saleswhale Offers Custom plans.

 AiSensy

AiSensy is an advanced chatbot platform purpose-built for businesses looking to automate and scale customer engagement on WhatsApp. As an official WhatsApp Business Solution Provider (BSP), AiSensy offers a no-code chatbot builder, smart automation workflows, broadcast with real-time analytics, and deep CRM integrations. AiSensy is a go-to solution for businesses aiming to turn WhatsApp into a revenue-driving channel.

Pricing:

• Free plan
• Free trial: 14 days
• PRO plan: starting at $45/month.

Also Read: Essential Marketing Tools for Beginners

Conclusion

With so many platforms and tools in the market, you might wonder which platform is best for you. Surprisingly, the answer is that it depends on your specific business needs. However, using a mix of them to achieve your marketing goals would be best.