Conversational marketing software is a type of software that helps businesses to create and manage conversations with customers. It can help companies understand customer needs, preferences, and behavior; identify opportunities for engagement, and create compelling customer experiences.
Small businesses and large enterprises can use a conversational marketing software. It can be used to create customized messages for individual customers or groups of customers, or it can be used to generate mass messages across an entire organization.
What are the benefits of Conversational Marketing Software?
Conversational marketing software is a tool that helps businesses to create and manage conversations with customers. It can help companies understand customer needs, preferences, and interests and track the progress of customer relationships.
The benefits of using conversational marketing software include:
- Improved customer engagement: Conversational marketing software can help businesses better understand their customers’ needs and interests, which can lead to increased satisfaction with products or services.
- Increased sales: By understanding what drives your customers’ behavior, you can increase the chances of converting leads into sales.
- Reduced advertising costs: AdWords or other paid search advertising may be more expensive than traditional methods such as email campaigns or social media posts.
Features of Conversational Marketing Software
Conversational marketing software is software that helps businesses to create and manage conversations with customers. It can be used for customer service, lead generation, and sales.
Some of the features of conversational marketing software include:
- Automatic response management: The software tracks all customer interactions in real-time so that responses are automatically sent back to customers as soon as possible. This prevents frustrating wait times for customers and allows businesses to respond quickly to any questions or concerns they may have.
- Integrated chatbots: Chatbots are computer programs that mimic human conversation patterns, making them an ideal tool for engaging with customers online. They can be used for various purposes, including answering questions about products or services.
List of Best Conversational Marketing Tools
Qualified
Qualified Conversational Marketing Software is software that helps businesses to create and manage conversations with customers. It provides:
- Tools for managing customer relationships.
- Creating and managing content.
- Measuring the effectiveness of marketing campaigns.
Small businesses and large corporations alike can use qualified Conversational Marketing Software. Qualified Live Chat and Chatbot platforms help companies capture more leads and grow their pipeline by taking action. As a result, it has influenced opportunities, channels, and deals won. It creates custom chatbots to engage visitors, qualify prospects, and capture leads.
Pricing
Starting at $3,000 per month/billed annually
Conversocial
Conversocial – a Verint company, is a software that helps businesses to create and manage conversations with their customers. It allows companies to track, measure, and analyze the effectiveness of their marketing campaigns through conversation data.
The Conversocial platform provides users with a suite of tools that allow them to manage all aspects of their customer relationships, from identifying target customers and building relationships with them to measuring the impact of marketing activities on customer sentiment.
The platform also offers features for managing customer feedback channels and automating interactions between businesses and customers across various touch points such as email, social media, or phone calls.
Pricing
Contact Verint for pricing details
Birdeye
Birdeye Conversational Marketing Software is a software that helps businesses to create and manage customer conversations. It offers a range of features that can help enterprises improve customer engagement, including chatbots, lead capture forms, and email marketing automation.
One of the main benefits of using Birdeye Conversational Marketing Software is that it can help businesses to improve their customer retention rates. By providing customers with a range of tools and resources, such as chatbots and lead capture forms, businesses can ensure that they can keep hold of their customers by engaging them in conversation.
This can be particularly beneficial for companies struggling to retain customers due to high competition or an ever-changing market landscape.
Pricing
Starting Price: $250/month
Free Trial: Free Trial available.
WotNot
WotNot Conversational Marketing Software is a software that helps businesses to create and manage customer conversations.
It allows businesses to track customer interactions, understand what customers are saying about their products or services, and respond accordingly. This can help businesses build stronger relationships with their customers and improve customer loyalty.
Pricing
There are four plans to choose from:
a free plan
Startup Plan: $99/mo
Business Plan: $499/m, and
Enterprise: Custom pricing
Drift
Drift is a conversational marketing software that helps businesses engage with customers through chatbots. Drift can be used to create and manage customer conversations, track engagement data, and measure the effectiveness of customer interactions.
The Drift platform combines chat, email, video, and automation to remove the friction from business buying. With Drift, you can now start conversations with future customers on their terms.
Pricing
Free
Standard – $50/mo
Pro – $500/mo
Premium – $1500/mo
Community.com
Anything you can send in a text message you can send through Community. Share photos, videos, audio notes, gifs, emojis, links, and text. Our features allow you to segment by age, location, interest, and more.
Pricing
Contact Community for pricing details
Saleswhale
Saleswhale is software that helps sales teams automate their conversations with customers. It provides:
- A platform for managing customer relationships.
- Tracking and analyzing customer interactions.
- Automating follow-up actions.
Saleswhale also offers features to help sales reps track leads and opportunities, create proposals, manage deals, etc.
Pricing
Saleswhale Offers Custom plans.
Conclusion
With so many platforms and tools in the market, you might wonder which platform is best for you. The answer, surprisingly, is that it depends on what your specific needs are as a business. However, it would be best to use a mix of them to achieve your marketing goals.
