Best 14 CRM Software to Use in 2025

Are you looking to enhance your customer relationship management strategies? Look no further! This comprehensive guide will explore the world of Customer Relationship Management software. Discover how CRM software can help you effectively manage customer interactions, streamline sales processes, and nurture long-lasting relationships.

Whether you’re a small business or a large enterprise, this blog will provide valuable insights and recommendations to leverage the power of CRM software for your organization’s success. Get ready to unlock the full potential of customer relationship management with our in-depth exploration of software.

Top 14 CRM Software for Business Growth

Businesses are always looking for ways to improve their customer relationships. But with the countless customer relationship management platforms available, deciding which is right for you takes a lot of work. We’ve made it easy by compiling a list of the best CRM software to consider.

Zendesk Sell

You are introducing Zendesk Sell, the modern CRM system designed to enhance your business, regardless of scale. With its user-friendly interface and seamless setup, Sell empowers your teams to achieve maximum revenue growth by enhancing productivity, streamlining processes, and improving pipeline visibility.

Experience the convenience of Zendesk Sell’s mobile app, perfectly synchronized with the desktop interface. Now, your sales team can stay connected even while in the field, ensuring that no opportunities are missed.

Our advanced email intelligence tool enables effortless tracking of all email communications. It revolutionizes how sales reps work by providing real-time push notifications, activity reports, and automated email templates. Our dialer feature allows reps to make calls effortlessly while logging and recording each conversation. Gain valuable insights into call count, duration, and results, keeping your business informed.

Sell also offers cutting-edge sales prospecting capabilities, tapping into an untapped market of over 200 million professionals. Whether you’re a small or large enterprise, Sell empowers you to identify prospects and curate targeted lists of verified, robust, and accurate records. Discover new growth opportunities like never before with Zendesk Sell.

Overall, the intuitive and customizable interface means less hair-pulling: Your team can quickly learn to use all the powerful sales CRM features.

Key features:

• Email tracking and automation
• Activity reporting and analytics
• Customizable sales dashboard
• CRM mobile app
• Out-of-the-box integrations
• Contact and deal management
• Centralized platform

When you can fully manage your sales and marketing tools in one place and integrate them with a help desk, both you and your customers win.

Pepper Cloud

Pepper Cloud is a standout all-in-one solution for SMEs seeking the best sales CRM software.

This powerhouse platform unifies lead management, sales tracking, and customer interactions into a single intuitive interface. As a top-tier sales CRM, Pepper Cloud offers must-have features such as sales and marketing automation, sales pipeline management, WhatsApp integration, lead capture and generation, and email marketing. It is an omnichannel CRM that fully integrates with messaging channels such as WhatsApp, Facebook, Instagram, and Telegram; accounting software such as Xero; email marketing software such as MailerLite and MailChimp; voice and video conferencing platforms such as Aircall and Zoom; and more.

Pepper Cloud adapts to diverse industries with remarkable versatility, from real estate and finance to manufacturing and events. Its robust WhatsApp CRM capabilities include multi-device access, AI chatbots, landline number connectivity, WhatsApp sales and marketing automation, advertising, campaign broadcasting, WhatsApp catalogs, and more.

Key Features:

• Lead capture and tracking
• Advanced sales pipeline management
• Workflow automation
• Multichannel integration: WhatsApp, Facebook, Instagram, and more
• Customizable sales dashboard
• CRM mobile app
• Multiple tool integrations
• Activity reporting and analytics

HubSpot

HubSpot is a top choice for businesses when embarking on the customer relationship management software journey.

With its sleek dashboard that centralizes all your essential CRM tools, HubSpot makes it easier to find your data than to spot the “leave meeting” button after enduring a five-hour Zoom call.

Like other CRM programs, HubSpot provides customization options and a range of features, including conversation intelligence and email tracking. Experience the power of HubSpot as it revolutionizes customer relationship management and nurturing.

Key Features:

• Reporting dashboard
• Company insights
• Deal tracking
• Pipeline management

Also read: CRO Tools: Improving Conversion Rates and User Experience

Less Annoying

If you’ve been wondering, “What is CRM software?” then Less Annoying might be your perfect sales CRM platform.

As the name suggests, simplicity is at the forefront of Less Annoying’s key features, making it an excellent choice for small businesses venturing into CRM for the first time. With its user-friendly interface and intuitive design, Less Annoying offers a streamlined experience that eliminates unnecessary complexities.

Furthermore, Less Annoying offers a straightforward search feature built into its contact management system, enabling you to locate and track your contacts effortlessly. Discover the power of simplicity with Less Annoying and take your sales management to new heights.

Key Features:

• Calendar and tasks
• Simple pipeline management
• Customization
• Mobile access

Sales Creatio

Tailored for midsize businesses and large corporations, Sales Creatio offers a comprehensive CRM solution that enables you to efficiently manage sales, marketing, and services from a single, unified platform.

What sets Sales Creatio apart is its cutting-edge low-code technology, offering users extensive customization options without extensive coding knowledge. This remarkable feature makes Sales Creatio an ideal choice, especially if your team includes individuals who may identify as technologically challenged.

Experience the power of Sales Creatio as it empowers your organization to streamline processes, boost productivity, and drive growth, all while providing a user-friendly interface and simplified customization. Elevate your CRM capabilities with Sales Creatio and unlock new possibilities for your business.

Key Features:

• 360-degree customer view
• Field sales
• Project management
• Orders and invoices

Also read: CRO Tools: Improving Conversion Rates and User Experience

Apptivo

Apptivo offers an exceptional and highly compatible CRM system that operates entirely online. This means you can effortlessly centralize all your customer care needs, regardless of the device or browser you use.

With Apptivo, you can access a targeted list of features complemented by a robust selection of over 65 integrated applications and a reliable sales pipeline management system. This ensures that every moment spent tracking prospective customers is utilized efficiently and effectively, leaving no room for wasted opportunities.

Experience the convenience and power of Apptivo as it revolutionizes your customer care processes. Seamlessly manage your interactions, streamline your workflow, and maximize your sales potential, all from a user-friendly platform accessible from any device and browser. Elevate your CRM experience with Apptivo and take your customer care to new heights.

Key Features:

• Social news feed
• IMAP email integration
• Drag-and-drop email templates builder
• Developer API

Corefactors

Corefactors is more than a CRM. It is a RevOps platform that acts as a single source of truth for all revenue-generating teams – Sales, Marketing, Customer Support, and Success. 

This CRM also includes a mobile app with geo-tracking and attendance management features, a bonus for businesses with on-field sales teams. Corefactors minimize revenue leakage by breaking data silos among teams. It serves as a central database for all lead information, tracks interactions across multiple touchpoints, and includes customizable lead layouts for more efficient lead management. 

The platform enables multichannel marketing with its in-built cloud telephony and integration with WhatsApp and RCS chats. You can also send SMS and Emails from the platform by one-click actions and track campaign reports in the dashboards in real time. The AI email generator feature enables teams to draft hyper-personalized, contextually relevant emails by deriving data from CRM lead fields. It provides complete visibility into the sales pipeline and includes target and productivity management features.

Key Features:

• Query Management
• Multiple Integrations
• IVR and Toll-Free Numbers
• Task Management
• AI Call Intelligence
• Lead Scoring

Insightly

If you have a highly skilled Google expert on your team, Insightly is one of the top CRM options.

Insightly empowers you to integrate all your customer relations seamlessly within a program you are already familiar with—your existing Google App account. This eliminates the need for extensive software training, allowing your team to dedicate more time to their core responsibilities.

However, Insightly’s lack of 24/7 support can be frustrating if you have questions or concerns, particularly if your team operates across different time zones. Despite this, Insightly offers a powerful CRM solution that harnesses the familiarity of Google Apps, providing a streamlined experience for your team. Explore the potential of Insightly and optimize your customer relationship management with ease.

Key Features:

• Automatic address book
• Fast search
• Web-to-contact forms
• File sharing

Salesforce

Salesforce is a prominent heavyweight in the CRM solutions space. Thanks to its advanced artificial intelligence (AI) capabilities, Salesforce empowers its users to automate numerous tasks and streamline workflows. This ingenious feature is a valuable tool for freeing your team members from tedious data entry, enabling them to focus more on sales and customer interactions.

With an extensive array of features, including commission and call centre management, Salesforce offers a wide range of functionalities that may surpass the needs of small businesses. However, for larger enterprises or those seeking a comprehensive CRM solution, Salesforce’s impressive lineup of bells and whistles is a valuable asset. Discover the power of Salesforce and elevate your sales management capabilities to new heights.

Key Features:

• Quote-to-cash automation
• Opportunity management
• Sales forecasting
• Document management

Copper

Like Insightly, Copper was specifically designed for Google users. Copper stands out for its remarkable integration capabilities with G-Suite, making it a top choice for individuals seeking seamless integration with their existing Google tools. While its features may not be unique, Copper consistently receives praise from users for its intuitive user experience, which sets it apart.

Discover the convenience and power of Copper as it seamlessly integrates with your Google ecosystem. Streamline your workflows, enhance collaboration, and easily optimize your customer relationship management. Experience Copper’s user-friendly interface and unlock new levels of productivity for your team.

Key Features:

• Pipeline reporting
• Google Integration
• Project management
• Task automation

Also Read: Best Customer Loyalty Software Solutions for Marketing Teams

Zoho

Unlike many other CRMs that cater to specific company sizes, Zoho CRM stands out as a versatile solution suitable for businesses of all sizes.

Zoho CRM encompasses the essential features of leading CRM software brands and introduces its AI companion, Zia. Zia can answer queries, retrieve sales reports, take notes, and dictate them. This integration of AI technology enhances the user experience.

Discover the power of Zoho CRM as it adapts to the unique needs of your business, regardless of its size. Seamlessly manage customer relationships, leverage valuable insights, and optimize sales processes. Experience the versatility and innovation of Zoho CRM and take your business growth to new heights.

Key Features:

• Workflow automation
• Deal management
• Process management
• Journey orchestration

BIGContacts

BIGContacts is a web-based CRM and software for managing contacts for startups and SMBs. It provides the tools to capture more leads, convert sales, and retain more customers. The platform is designed to be affordable and easy to use, with plans starting at only $5 per user per month!

One of BIGContacts’s standout features is its robust contact management capabilities. You can easily add contacts via email, spreadsheets, or forms and track all communication and touchpoints. The software offers customizable contact records and lets you create custom fields to store important customer information.

BIGContacts also excels in email marketing. It offers automated email campaigns that can be customized based on where your prospect is in your sales cycle. Your email campaigns can also automatically adjust based on whether a contact clicks a specific link in an email, has previously replied, or enters a new stage of the sales cycle.

Key Features:

• Sales pipeline management
• Task management
• Mobile CRM
• Reports and analytics
• Workflow automation

 Microsoft CRM

Microsoft Dynamics CRM stands out as one of the market’s most powerful and versatile CRM platforms. It integrates seamlessly with the Microsoft Dynamics 365 Suite, offering a unified sales, customer service, marketing, and field services solution.

With Microsoft Dynamics CRM, businesses can optimize customer experiences, improve sales performance, and create lasting relationships.

Key Features:

• Sales Automation
• Customer Service Excellence
• Marketing Integration
• Customization
• Seamless Integration

Salesmate

Salesmate is a comprehensive CRM designed to cater to every business need, making it an all-in-one solution for revenue operations. With its AI-powered tools, Salesmate enables seamless workflow automation and empowers teams to enhance productivity and efficiency.

At its core is ⁠Sandy AI, an agentic AI assistant that works as a virtual AI employee, simplifying tasks, crafting personalized communication, and delivering actionable insights. Salesmate also offers an advanced Call Intelligence Tool that transcribes calls and provides intelligent insights, helping businesses optimize customer interactions and refine sales strategies.

Key Features:

• Contact and deal management
• Sales pipeline management
• Workflow automation
• Built-in calling functionality
• Marketing and sales automation

Also read: How to Use ERP for Sales and Marketing: Complete Guide to Know

Conclusion

In conclusion, adopting robust Customer Relationship Management software is a game-changer for businesses of all sizes. By harnessing the power of CRM software, you can strengthen customer relationships, improve sales efficiency, and gain a competitive edge. Whether you’re a beginner or experienced in CRM, the tools and insights shared in this blog will empower you to make informed decisions and implement effective CRM strategies.

Embrace the potential of CRM software and watch your business thrive as you prioritize building strong and lasting customer relationships. Start your CRM journey today and witness its transformative impact on your organization’s success.

FAQs:

What is a marketing automation platform?

A marketing automation platform is a software tool that enables businesses to automate marketing tasks and workflows. It streamlines lead generation software, lead nurturing, email marketing, social media scheduling, and customer segmentation.

How can a marketing automation platform benefit my business?

A marketing automation platform can benefit your business in several ways. It helps save time by automating repetitive tasks, improves efficiency by streamlining workflows, enables personalized communication with customers, nurtures leads at scale, provides analytics for data-driven decision-making, and enhances overall marketing performance.

What features should I look for in a marketing automation platform?

When selecting a marketing automation platform, consider features such as email marketing automation, lead scoring and nurturing, customer segmentation, CRM integration, campaign analytics, social media scheduling, and personalization capabilities. Choose a platform that aligns with your specific marketing goals and requirements.

Can a marketing automation platform integrate with other tools?

Yes, most marketing automation platforms offer integrations with popular tools such as CRM systems, email service providers, social media platforms, and analytics tools. The integration allows for seamless data flow and enhances the capabilities of the marketing automation platform.

Is a marketing automation platform suitable for businesses of all sizes?

Yes, marketing automation platforms cater to businesses of all sizes. While some platforms may be more suitable for enterprise-level organizations with complex needs, there are also options specifically designed for small and medium-sized businesses. When choosing a platform, consider your business size, budget, and specific marketing requirements.