Email Autoresponders have become essential tools for carrying out email marketing campaigns. Here is our selection of the best tools on the market.
What is an email autoresponder?
An autoresponder is a tool that allows you to manage the emails sent to your subscriber lists in the form of several series scheduled in advance. Many marketers consider the autoresponder as one of the essential tools to develop their business on the web, especially as part of an Inbound Marketing strategy.
Concretely, these tools make it possible to create automatic flows to be sent promptly. This is usually information relevant to your subscribers, such as welcome emails, recommendations, or personalized content based on your customers’ interests.
SendinBlue offers features, such as classic emailing and SMS campaigns, and “transactional” emails, such as account creation, password resets, or order confirmations. The solution allows itself to offer all its functionalities by being limited to 300 emails sent per month. Ideal when you are just starting. However, SendinBlue can sometimes be challenging and is yet to be compatible with all third-party tools. Still, it is beginning to be integrated more due to its young notoriety.
The advantages of Sendinblue:
+ Reactive support
The disadvantages of Sendinblue:
– Still, improvements to be made in terms of ergonomics
– Not compatible with all WordPress plugins
Free up to 600 emails per day. The cheapest formula starts at 19€/month
Known for having popularized the inbound marketing methodology, Hubspot is one of the essential autoresponders with its marketing automation tool. To close more sales, Hubspot guides your leads’ buying journey by personalizing emails, content, and offers based on user behavior. Above all, Hubspot offers tools necessary to generate leads, increase sales, improve customer service and optimize your website with landing pages. Available for free in a limited version; however, you will need to subscribe to the Pro version to take full advantage of the Tool’s full potential.
The advantages of Hubspot:
+ Tool focused on inbound marketing methodology
+ Many features
+ Convenient free version
The disadvantages of Hubspot:
– Quite expensive if you want to have access to all the features
Free version available. Pro version at 740€/month for marketing automation
Also Read : Best Email Marketing Software To use in 2023
SmartrMail is designed to make it easy for e-commerce sites to automate their email marketing and drive more sales through email automation. Easy to use and intuitive, SmartrMail offers many emailing tools on a single platform. Among the different features, we can mention the automation by email of recommended products, the recovery of lost sales with emails from abandoned carts, the newsletter by email, or even intelligent segmentation. SmartrMail can be integrated directly into your Shopify, Prestashop, BigCommerce, WooCommerce, or Neto store.
The advantages of SmartrMail:
+ Easy to use
+ Responsive support
Cons of SmartrMail:
– May be too simple for huge companies
GetResponse is an autoresponder that competes directly with Aweber. It has come very close to it in terms of Interface, having made a lot of progress in recent years. The Tool thus offers several exciting features such as marketing automation, the creation of the landing page, and the programming of webinars.
The advantages of GetResponse:
+ Intuitive and pleasant Interface
+ Many additional features
The disadvantages of GetResponse:
– Still, efforts to be made in the translation
– Rather expensive compared to the competition (especially Sendinblue)
From €12/month for a list of 1000 contacts
Omnisend is a marketing automation solution specially designed for e-commerce. You can set up different welcome workflows for your subscribers based on the registration form your users used to subscribe. It is also possible to configure your marketing automation flow to accelerate the conversion of a subscriber into a buyer. Add incentives like free shipping or a discount, and you’ll see your sales take off faster. Although the platform is only in English, it compensates for the many features it provides.
The advantages of Omnisend:
+ Many features
+ complete marketing automation
Cons of Omnisend:
– Only in English
If ActiveTrail is presented initially as a SaaS solution for emailing routing, the Tool also offers many additional features. The online Interface makes it easy to create your own landing pages, set up different marketing automation scenarios, and monitor the results. In addition, the solution allows SMS campaigns and has an e-commerce plugin. Available in several languages, ActiveTrail is undoubtedly a complete tool that will support you in your marketing campaigns, all for a very competitive price!
The advantages of ActiveTrail:
+ The creation of landing pages
+ Marketing automation
+ Several languages available
The disadvantages of ActiveTrail:
– Interface lacking a bit of modernity
– Basic functionalities
From €7/month for a list of 500 contacts – Free for 30 days
Aweber is the most used autoresponder by web marketers in the world. Thanks to its advantageous affiliation system, this Tool is still very successful. Aweber is not the best autoresponder, yet it is the market leader.
Many bloggers will advise you by receiving their commission on the way. But in real life, this Tool is unsuitable for the market due to the non-management of accented characters. Moreover, the Interface could be more user-friendly. However, it remains a good tool that does its job with a lot of handy features.
The advantages of Aweber:
+ A large community of users thanks to the affiliate system
+ A reasonable rate of email openings
Cons of Aweber:
– Not very easy to use for a novice
– Only in English
– Too expensive compared to what the Tool offers
MailChimp is one of the best tools for developing and sending newsletters for free, but it’s also an excellent autoresponder. It is ergonomic and allows you to create emails thanks to its ultra-elaborate editor and many customizable templates.
MailChimp is so simple that we quickly take it in hand,. It is not for nothing that it is the most widely used web marketing Tool in the world and is compatible with almost all plugins or CRMs on the market. Finally, you can easily create your lists and different scenarios and plan the sending. The analysis tool is also very complete to optimize your campaigns.
The advantages of Mailchimp:
+ Many customizable templates
+ A very ergonomic drag-and-drop email editor
+ Compatible with most WordPress plugins and other services (CRM, landing pages, etc..)
The disadvantages of Mailchimp:
– Easy to understand
– Costs quite expensive from a large number of contacts
$10/month (free without the email automation feature)
Mailerlite is an email marketing service that has been in the email marketing industry for quite some time. It bills itself as email marketing software for small business owners and bloggers. Mailerlite has updated its services and features since its launch and quickly responds to user queries.
The advantages of MailerLiter:
+ Cheap price
+ Suitable for beginners
Cons of MailerLiter:
– Rigorous approval system
– Account shutdown system for low open rates and CTR.
Of course, many other solutions, such as marketing automation software, are much more advanced. Do not hesitate to reach us to add another autoresponder or want to give your opinion.