![Email outreach software](https://inksem.com/wp-content/uploads/2022/05/email-outreach-software.jpg)
Tactics Used for Email Outreach Automation
Usually, email outreach campaigns are done in an email blast to lists and hoping it will work out. While sending emails en masse reaches more people, it does not translate to open rates, click-through rates, and the recipients performing actions you desire through your outreach.Typical Reasons to Use Email Outreach Automation Software
Here are some reasons why email outreach is used with more elaboration.Sales
Email campaigns do wonders to your sales. Reaching out to prospective leads with promotional emails, offers, and personalized emails helps convert them into customers and increase sales. Not emails convert, obviously, but such outreaches raise brand awareness and grow the lead base who are your potential new customers.Marketing
Email outreach is an essential method for marketers to promote products and services. Marketers also reach out to influencers, affiliates, and the sort to partner with them to increase brand awareness.SEO/backlinking
Another important purpose of outreach marketing is its application in Search Engine Optimization (SEO). Email outreach is done to seek backlinks, a time-tested way to build website authority, grow traffic, and rank higher on the search engine results page. Guest posts are a similar method to reaching a new audience for which outreach marketing can be used.Partnerships
Partnerships can prove invaluable to small up-and-coming businesses, and this is where outreach helps. Preparing a list of potential partners to complement each other and reaching out to them is common to find business partners.Manual Ways To Do Email Outreach
Outreaching can feel like time-consuming, thankless work. And rightfully so when you spend hours upon hours sending emails and if it isn’t bringing you the result you want.Common Ways People Include in Email Outreach :
There are a few common ways which people follow to craft a better email outreach campaign I listed out few below,- The first thing that attracts the user to an email is the subject line, which provokes the user’s curiosity to open the mail. Most people try to personalize the subject line to increase email open rates.
- Engaging users constantly by scheduling follow-up messages is another way people try to increase their response rates.
- Reaching out to various contacts in a single shot is one of the methods they follow to increase the odds of a response.
- Extending the personalization to the body of the mail through firm research is one of the best methods used to get more responses for the campaign.
Email Outreach Automation:
For a successful email outreach campaign, automation is the key element to boost its effectiveness. It provides an opportunity to plan a campaign for several users and engage with them flawlessly to gain the outcomes. There are a few common strategies used in email outreach automation.- Personalization through email automation in subject lines, by including a common potential and editable variable for different contacts
- Segmenting the email list to develop and send a personalized email body to attract users.
- Automated personalized email signatures according to the different types of contacts.
Attributes that can be Automated :
- To avoid exchanging emails back and forth for hours, getting into a call is a feasible way. Including a calendar to indicate that you are free and available to take the call will benefit the recipient and also leads to a smooth outreach process.
- Email subject line, Email body, and Email Signature are some of the basic attributes which can be personalized through automation for a huge list of contacts
- Follow-up emails can be automated to engage with the customers. Statistic says that planning to send one additional email follow-up boosts the response by 65.8%.
- Behavior-based email triggers can be automated to be with the customer from the starting till the end of the journey with your brand. Including the touch of personalization provides better outcomes.
Attributes that cannot be Automated :
- The intent of the email is difficult to automate for the mass amount of contacts in the email list. Sending a blind email to all the contacts is not the better way. Here comes the segmentation for help.
- Monitoring the previous email automation is necessary because updating and refreshing them constantly gives you the best results rather than setting up automation and leaving them unattended.
Identifying the correct Email Automation Tool :
Based on your business goals identifying the perfect email outreach automation tool is the biggest challenge. The best way to identify is to analyze and understand your goals. Let’s see an example of an ABC company with certain requirements and how the right tool can be identified. Let’s assume that ABC company wants to plan an email outreach campaign for the influencers to create brand awareness. They are planning to do outreach to gather backlinks and for guest post opportunities. So the initial step is to list out the process. The next step is that the company needs to list its outcomes, based on the resources they possess. When the outcome and the process are known then eventually it’s easy to figure out the features required in the tool. For the above process, we need a tool that can automate the personalization in email, follow up emails to engage with the users, and a calendar to schedule the call instantly. Now its easy to locate the right tool containing the above features. It’s not enough to locate the tool and use it blindly. You will find a few tools supporting your business goals. Compare them in the aspect of pricing, customer service, and the feedback reviews of this tool, to make the right decision. This is an example of a use case scenario in email outreach. For a huge business, multiple scenarios will be there, analysing every scenario is essential to find the right tool.11 Best Email Outreach Automation Tools 2024:
EngageBay
![engagebay](https://inksem.com/wp-content/uploads/2022/05/engagebay.png)
Pricing:
EngageBay offers free plan with basic features, paid plan starts from $14.99/monthLemlist
![lemlist](https://inksem.com/wp-content/uploads/2022/05/lemlist.png)
Pricing:
Lemlist offers a 14-day free trial and its paid versions start at $29 per month.
SmartReach
SmartReach is an AI-powered sales engagement platform built for B2B sales outreach. It offers multichannel outreach via email, LinkedIn, WhatsApp, calls, and SMS, ensuring that your message reaches your prospects through their most preferred communication medium. Apart from multichannel outreach, it offers various other cool features, such as email outreach automation, task management, end-to-end LinkedIn automation, an advanced meeting scheduler, detailed reporting and analytics, and native integrations with all popular CRMs. SmartReach is trusted by over 3000+ businesses and provides a cost-effective solution to supercharge your sales process. By automating key touchpoints, it increases productivity, provides detailed insights, and helps close more deals. With an overall rating of 4.7 out of 5 stars in G2Crowd, SmartReach has boosted deliverability and response rates for companies worldwide, making it a popular choice for sales outreach Pricing- SmartReach offers three pricing plans: an Email Outreach plan, a Sales Engagement plan, and an Agency plan. All plans have a 14-day FREE trial.
- SmartReach’s initial pricing starts at $29/month with unlimited sending emails, up to 10 emails for Warmup for FREE and up to 1000 prospects contact.
Mailshake
![mailshake](https://inksem.com/wp-content/uploads/2022/05/mailshake.png)
Pricing:
Paid plans start at $44 per month.Newoldstamp
![Newoldstamp](https://inksem.com/wp-content/uploads/2022/06/newoldstamp.png)
Pricing:
Paid plans start at $13 per month.Sendinblue
![sendinblue](https://inksem.com/wp-content/uploads/2022/05/sendinblue.png)
- Drag and drop builder
- Shared inbox to keep your team organized
- Transactional email
- Segmentation
- Signup forms
Pricing:
- Free plan available for 300 contacts
- Paid plans start at $25/mo and pricing depends on your monthly email volume.
Mailchimp
![mailchimp](https://inksem.com/wp-content/uploads/2022/05/mailchimp-1.png)
Pricing:
- This tool provides a free plan for up to 2000 contacts with the capacity of 10,000 emails.
- Most of the features are available in the free plan.
- Paid plan starts from 10$ per month, it varies based on the number of emails and contacts.
Coverkit
![coverkit](https://inksem.com/wp-content/uploads/2022/05/coverkit.png)
Pricing :
- The free plan is available for 300 contacts per month.
- Paid plan starts at $9 per month.
GetResponse
![getresponse](https://inksem.com/wp-content/uploads/2022/05/getresponse.png)
Pricing:
- The free plan is available for 500 contacts per month.
- The basic program starts at $19 per month.
GoZen Growth
![gozengrowth](https://inksem.com/wp-content/uploads/2022/05/gozengrowth.png)
Pricing:
- The free plan is available for 11,000 contacts per month including the core features of the tool.
- The Paid plan starts at $9 per month with additional features.
Constant Contact
![constant contact](https://inksem.com/wp-content/uploads/2022/05/constantcontact.png)
Pricing:
- The basic program starts at $9.99 per month for 500 contacts.
- Pricing varies based on the number of contacts when it comes to advanced plans.
Active Campaign
![active campaign](https://inksem.com/wp-content/uploads/2022/05/active-campaign.png)
Pricing:
- The basic plan starts at $9 per month with the core features of this tool.
- The advanced plan includes additional features.
HubSpot
![hubspot](https://inksem.com/wp-content/uploads/2022/05/hubspot.png)
Pricing :
- The free program is available for 2000 contacts, including the CRM feature.
- The paid program starts at $40 per month.
SmartReach
SmartReach is an AI-powered sales engagement platform built for B2B sales outreach. It offers multichannel outreach via email, LinkedIn, WhatsApp, calls, and SMS, ensuring that your message reaches your prospects through their most preferred communication medium. Apart from multichannel outreach, it offers various other cool features, such as email outreach automation, task management, end-to-end LinkedIn automation, an advanced meeting scheduler, detailed reporting and analytics, and native integrations with all popular CRMs. SmartReach is trusted by over 3000+ businesses and provides a cost-effective solution to supercharge your sales process. Automating key touchpoints increases productivity, provides detailed insights, and helps close more deals. With an overall rating of 4.7 out of 5 stars in G2Crowd, SmartReach has boosted deliverability and response rates for companies worldwide, making it a popular choice for sales outreach Pricing- SmartReach offers three pricing plans: an Email Outreach plan, a Sales Engagement plan, and an Agency plan. All plans have a 14-day FREE trial.
- SmartReach’s initial pricing starts at $29/month with unlimited sending emails, up to 10 emails for Warmup for FREE and up to 1000 prospects contacts.
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