How To Embed Instagram Feed On Your Website

As we all know, Instagram is one of the most browsed social media platforms. People visit Instagram and spend hours watching reels without even realizing it. They are drawn to Instagram because they find new and unique content every refresh. Embedding the Instagram feed on a website is a powerful way to reap the benefits like increasing user engagement, deploying social media evidence, sparking valuable conversations, and much more.

Studies show that people follow business profiles and look for user-generated content (UGC) on Instagram. Since this platform is so important and brands constantly develop strategies to make their Instagram presence more unique and robust, what’s the hype about embedding the Instagram feed on the website? Let’s find out.

Developing the perfect Instagram profile can boost your sales. However, embedding is a brilliant strategy to improve your marketing efforts. Your website is the first point of interaction with your audience, so it needs to be on point. You can develop any kind of feed on the website, like an Instagram hashtag feed, UGC feed, profile feed, or feed from mentions, tags, etc.

Excited much? Now, let’s see how certain methods can help you leverage Instagram on the website with just a few clicks. Continue reading to understand how to use these platforms in detail. Let us begin!

Steps to Embed Instagram Feed on the Website

Social media aggregator platforms like Taggbox, Snapwidget, etc, are the answer. These platforms help you aggregate content from various social media platforms and display them in a unified presentation.

We Consider Taggbox a step-by-step guide.

Sign up/ Login

Select the feed type

Choose “Instagram” on the next pop-up and select your connection type.
Using these connection types, you can create reel feeds, video feeds, or Instagram hashtag feed widgets.
Securely connect your Instagram account and tap on “Create feed”.

Design the widget

These aggregators allow you to customize your feed using various responsive themes. The layouts are compatible and fast-loading. You can change the background color, add a banner or a CTA button, change the card style, add an on-site UGC uploads feature, and more.
With the custom CSS feature, you can add additional CSS to personalize the widget beyond the default settings.
The moderation feature allows you to eliminate irrelevant content, display the best content on top, and request permission from original content creators for UGC rights.

Generate the embed code.

After the designing part is completed, click on “Publish”.
Select the “Embed on webpage” option in the next pop-up.
In the next window, select your website-building platform. You can choose from various options, such as Appy Pie Website, HTML, WordPress, Wix, Shopify, and Squarespace.
Make the necessary adjustments if required and click on “embed code.”
Copy the code generated below.

Embed the Instagram feed.

Log in to your website admin panel or the editor section
Navigate to the preferred web page and add the required section
Paste the copied code into the <Body> section of the webpage.

Congratulations! Your widget is live on the website.

Highlights

With the analytics feature, you get detailed insights into how users are behaving with the widget. You can measure and analyze the number of impressions, visits, bounce rates, interactions, click-through rates, and much more.
Using this tool, you can develop and embed an Instagram hashtag feed widget. A hashtag is the best source of UGC, and these platforms will do most of the work for you. Hashtags tend to go viral and work best to collect massive UGC.

Influence users and motivate potential clients to make favorable purchase decisions and reap the results.

Steps to embed Instagram Feed using WordPress plugin

A WordPress plugin is a tool that helps you aggregate and embed your Instagram feed within a few minutes. This plugin is compatible with all wordpress themes.

These plugins can add new functionalities and upgrade the current ones on your site. Let’s see how they help in the embedding process.

Visit the WordPress directory and upload the plugin.
Log in to your WordPress account, and add the plugin by installing it.
Activate the plugin, copy the code, and navigate to the preferred web page.
Click “+” and add a block on the page backend.
Paste the copied code and “Publish” the widget on the website.

There you go! Your Instagram feed is live and active on your website.

Steps to embed using the Instagram self-embed option

It’s no surprise that after offering so many features, self-embed is another option available on Instagram. This social media platform understands the importance of showcasing Instagram feeds on the website and allows its audience to embed their preferred posts directly from the app.

This method is also economical; however, it comes with its own limitations. Users only have the freedom to embed single posts; Instagram does not currently allow multiple posts, making it a time-consuming process. Follow these simple steps if you wish to embed single posts on the website; this can turn out to be the best and most trustable method.

Log in to your Instagram account and browse the post you wish to embed.
On the top right corner, click the menu option and choose “Embed”.
A code will be visible; copy the embed code.
Finally, paste the embed code into your website backend and you are ready!

Yes, it is that easy. While this method is trustworthy, it does not allow functionalities like customization, moderation, analytics, real-time updates, or any other feature like social media aggregators.

Final Words!

This blog has discussed the three most used and effective methods to showcase Instagram feeds on the website. You can now evaluate which method suits you best and start embedding.

Leveraging the Instagram feed on the website will encourage users to spend more time on the site. You can display interactive and engaging content on your site. Brands can flaunt UGC and attract more clients with authentic and valuable content. Most importantly, keep your website up-to-date while building brand trust and awareness significantly!

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