![google skillshop](https://inksem.com/wp-content/uploads/2022/09/google-skillshop.jpg)
What is Google Skillshop?
Google Skillshop is a number of consecutive courses that Google offers for free. It is mainly focused on advertising from Google, such as Google Ads, Analytics, and the advanced Marketing Platform, including Display & Video 360. In addition, there are additional courses, for example, YouTube, Cloud, and Waze. All in all, Google Skillshop helps you to become a real SEA(Search Engine Advertising) specialist. While Google Skillshop is a great platform for marketers to get certified in various digital marketing skills, students now have more options to learn from booming institutes like IIDE. IIDE offers an advanced digital marketing course that can help students master the skills needed to excel in the field. You finish each course with a test, and if you pass this, you will receive a certificate from Google. This certificate is valid for one year. Each part is subdivided into different courses. For example, Analytics is divided into Analytics 4 and Universal Analytics. We will focus on the Google Ads courses in this blog because it also has the most components and is the most comprehensive. The Google Ads courses consist of the following certifications:Google Skillshop Certifications
![google skillshop certifications option](https://inksem.com/wp-content/uploads/2022/09/unnamed.png)
But why is it so important to follow Google Skillshop?
It is very difficult to figure out everything each function does and how it works within Google Ads. This is especially true if you are diving into such an account for the first time. Several roads lead to Rome to achieve your goals within the Google network. It is difficult to estimate which one is best in which situation when you are just starting out with this. There are different campaign types, strategies, and ads to use. Google’s Skillshop ensures that you master the theory of Google Ads. All in all, it takes quite some time to complete all these courses, but then you also have something. The certificates are officially recognized by Google and look great on your resume or CV. You can also nicely demonstrate to your customers that you are certified for everything for the most important advertising tool out there.How do I start on this path to success?
You first need a Google account with which you can log in to: https://skillshop.exceedlms.com/student/catalog When you are logged in, you will arrive at a screen where you can choose from the different topics that Skillshop contains:![google skill shop topics](https://inksem.com/wp-content/uploads/2022/09/unnamed-1.png)
![google skillshop courses](https://inksem.com/wp-content/uploads/2022/09/unnamed-2.png)
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