In digital marketing, landing pages drive conversions and capture leads. Businesses turn to landing page builder to create stunning and high-converting landing pages. These powerful tools offer a range of features and templates that simplify designing and launching landing pages. In this blog, we will explore the world of these builders, discussing their benefits, functionalities, and how they can elevate your marketing efforts. Whether you’re a seasoned marketer or a business owner venturing into the realm of landing pages, this comprehensive guide will equip you with the knowledge to choose the right landing page builder for your needs. With these remarkable landing page builders, get ready to take your lead generation and customer acquisition strategies to the next level.
Best Landing Page Builder For 2023
1. Unbounce – Best For Conversion Rate Optimization
Rating: 4.4 / 5
Unbounce is among the best landing page builder out there. It allows users to build landing pages in the drag-and-drop Classic builder or the new AI-powered Smart Builder.
The Classic builder is fast and powerful, so you can easily pick a template, upload content, customize things, and you’re done. The Smart Builder automatically builds a layout based on your answers regarding your intended use of the page. AI-powered copy-generating feature saves time, but you shouldn’t rely on that to deliver the best copy.
Where Unbounce shines, though, is in its A/B testing and targeting tools. You can create multiple variants of your page and then test it against the others to establish which brings the most conversions.
Last, Unbounce integrates with many applications (eCommerce, CRM, email marketing tools) to help you streamline your workflow.
- 100+ high-converting landing page templates
- Popups and sticky bars
- A/B split testing
- Dynamic text replacement for user segments from paid media
- Fast page load speed times
- Integration with hundreds of apps (Stripe, PayPal, Shopify, and more)
- Steep learning curve
- It might be chaotic for people looking for a simple landing page tool
- Expensive if you’re on a tight budget or you aren’t making money from your leads
You can try out Unbounce with the 14-day free trial. Paid pricing of the tool starts at $90/month, and it offers unlimited landing pages, popups, and sticky bars.
2. Leadpages – Best For Selling Products on Landing Pages
Rating: 4.3 / 5
Leadpages is one of the most powerful landing page builder for growing email lists. The software offers a fantastic setup with over 200 mobile-friendly templates. Users will be able to create landing pages without the need to hire outside help simply by performing code-free drag-and-drop customizations.
Leadpages has functionality for all use cases. This means you can add images, a countdown timer, a video player, a Calendly schedule, and more to make your page more appealing.
One unique point of the service is the built-in conversion guidance feature. Before you publish your landing page, you get predictions about your page’s performance so you know what to tweak and avoid guessing.
Finally, landing pages from this service boast an unparalleled page load speed (compared to similar alternatives), thus helping you achieve more conversions and a higher PPC ad quality score.
- The service is powerful and versatile
- More than 200 professionally-designed landing page templates
- Built-in conversion guidance
- Easily sell products on your landing pages
- A/B split tests
- Not great support
- Steep pricing (especially for new users)
- Unlimited A/B testing on the highest tier plan only
You can get started with Leadpages through the 14-day free trial. After that period, paid pricing starts at $49/month for unlimited landing pages and 1 site.
3. Moosend – Best Affordable Landing Page Builder
Rating: 4.7 / 5
Moosend is an all-in-one email marketing and marketing automation platform with a powerful landing page builder. Moosend’s platform is very affordable, so it’s an ideal choice for businesses of all sizes.
The landing page builder has drag-and-drop functionality, so even beginners can create professional, stylish landing pages without coding experience. These pages are also mobile responsive. The user-friendly interface makes it almost effortless to add advanced items to your design, such as countdown timers, buttons, videos, and more.
Users will find beautiful templates in the landing page library for every purpose they need. They are all good-looking, and they help you save crucial time.
Overall, Moosend is a service that users will enjoy due to its simplicity and powerful features. And at that price point, it is just unbeatable!
- Clean, modern UI with emphasis on usability
- Drag-and-drop page builder
- Large template library able to cover various marketing purposes
- Countdown timers to add urgency
- GDPR-compatible landing pages
- Forms and anti-bot protection
- No A/B testing for landing pages
- Needs more customization options for available templates
Moosend offers a 30-day free trial allowing users to test the platform’s features. After that period, paid pricing of the tool starts at $9/month, unlocking the full features and allowing unlimited landing pages.
4. Instapage – Best For Collaboration
Rating: 4.3 / 5
Instapage markets itself as the world’s best landing page platform. With the simple drag-and-drop feature, you can create mobile-friendly, professional-looking landing pages in just a few minutes. You can set up your landing pages in WordPress and fully customize anything within a block.
Instapage stands out because of its landing pages’ great user experience and the tool has built-in collaboration functionality. With the vast layouts available, users have everything they need to ensure success.
Another handy feature is Instablocks. This enables you to reuse landing page assets to import to other landing pages. This also helps you free up bandwidth.
- Over 500+ layouts for your landing pages
- Reusable pages
- Form builder and customizable widgets
- Heatmaps and A/B testing
- Real-time visual collaboration
- Too expensive for smaller businesses
- Customer service needs improvement
There is a free 14-day trial for up to 2,500 unique visitors. After the trial ends, paid pricing starts at $299/month.
5. Wix – Best For Beginners
Rating: 4.2 / 5
Wix is a free website builder and a great landing page builder tool. It is easy to start and has affordable pricing. With Wix, you can create custom landing pages or use pre-made widgets. No coding skills are required since everything is done through the drag-and-drop editor.
If you are in the eCommerce industry, you can create landing pages to showcase new products and promote exclusive deals to your audience. Moreover, you can build coming soon pages, webinars, and event pages.
Once your page runs, you can see and optimize performance via robust analytics tools. You can connect with Google Analytics, Facebook Pixel, and other services to gain insights. Moreover, users can run A/B tests and see heatmaps allowing them to boost conversions.
- Beginner-friendly service
- A huge variety of 900+ aesthetic templates is available
- Built-in SEO optimization tools
- Ability to build custom web pages
- Integration with over 50 payment solutions
- Ads on the free plan and lowest-tier premium plan
- Limited bandwidth and storage (on free and lowest tier paid plan)
- Custom domain name only available on premium plans
Wix has a free plan to create your landing pages but needs more customization and functionality. Additionally, your landing page will have Wix branding. Premium plans of Wix start at around $6/month for the most basic plan and reach up to $31/month for the highest tier plan.
6. ClickFunnels – Best For Driving Leads
Rating: 4.7 / 5
ClickFunnels is an all-in-one marketing funnel software. It focuses mostly on helping users create landing pages for upselling, cross-selling, and down-selling. You get pre-made landing page funnels and sales-oriented features that other alternatives still need to include.
It’s easy to use and versatile in what it can do. You can quickly and effectively create opt-in pages, lead generation forms, and other sales pages.
The software also provides abundant analytics to see your conversion rates and analyze the data. This lets you understand your audience better and customize your follow-up campaigns accordingly.
- Webinar funnels, checkout funnels, membership funnels
- Heavily focused on generating leads, nurturing leads, and closing leads
- Sales dashboard for monitoring
- Integrations with Salesforce, Mailchimp, and other popular services
- Free and paid training events from seasoned marketers
- There are cheaper alternatives if you just want landing pages
- Customization options aren’t as rich as other solutions
This landing page software offers a 14-day free trial of the product. Premium pricing starts with the Basic plan at $147/month, allowing 1 website, unlimited landing pages, and other useful features.
7. MailerLite – Best For Selling Digital Products
Rating: 4.7 / 5
MailerLite is a popular email marketing solution with a nice, free landing page builder. You can handle everything from your email campaigns to your website and forms from this platform.
MailerLite can help businesses start making money from their landing pages by integrating with Stripe. You can sell digital products or subscriptions, like paid newsletters. Engaging your visitors and grabbing their attention by infusing your landing pages with countdown timers and limited coupons is also possible.
Furthermore, the software has to click heatmaps, A/B testing features, and SEO settings that boost your landing page visibility. And if you want to save time or deliver a page fast, the 40+ professional templates will always be there for you.
- Simple and affordable landing page creator
- Straightforward UI
- Ability to sell digital products directly from your landing pages
- Surveys and quizzes to drive engagement
- A limited selection of templates compared to dedicated landing page builder
MailerLite offers a free plan allowing up to 10 landing pages. If you upgrade to a paid plan, you must pay $10/month for unlimited websites, landing pages, and forms.
8. HubSpot Marketing Hub – Best All-in-One Platform with Landing Pages
Rating: 4.4 / 5
HubSpot is an all-in-one suite of inbound marketing tools with a particularly helpful free CRM. It’s easy to design a new landing page with HubSpot, and users will notice the editor is very fast and responsive.
You can customize the beautiful landing page templates the service offers, add multimedia content, and adjust it in the editor. You can also A/B test your landing pages, but you’re limited to 5 versions simultaneously.
You can add smart rules to your landing pages. This lets you show content based on visitors’ location, source, device, lifecycle stage, etc. The platform gives you a rich analytics dashboard to learn how your landing pages perform. All essential information is included, such as how many visits, contacts, and customers each page generates.
- Drag-and-drop editor
- Personalized landing pages enriched with data from CRM
- Helpful landing page A/B testing feature
- Simple and clean UI
- The minimal learning curve to master the platform
- Ability to add chat to your pages
- Quite pricey compared to similar services
- Simple landing page templates (in the free version)
- It may take some time to set up the platform fully
- Up to 20 landing pages (in the free version)
HubSpot’s free plan includes 20 landing pages and has only simple pre-made templates. Paid pricing of the software starts at $50/month for 1,000 marketing contacts, and it unlocks all restrictions on landing pages.
9. Duda – Best For Digital Marketing Agencies
Rating: 4.6 / 5
Duda is a no-code website builder designed to handle all the needs of a digital marketing agency. The software offers industry-specific landing page templates to deliver a great user experience. The drag-and-drop tools are very handy, and you can insert advanced elements for a pixel-perfect design.
While users don’t get “total” drag-and-drop freedom, they will be able to craft a good landing page that achieves the purpose of converting the audience. Agencies will also be able to streamline most of their processes through one platform with this tool.
- Various industry-specific templates (online store, events, education, etc.)
- SEO tools to optimize your landing pages
- Team collaboration options
- Client Billing feature to streamline your agency’s billing operation
- Not the most flexible design-wise
- Font selection is a bit limited
Duda offers a 14-day free trial to test out its features before committing. Paid plans start at $59/month.
10. Elementor – Best Landing Page Builder Plugin for WordPress
Rating: 4.6 / 5
Elementor is a very popular WordPress landing page builder. The tool comes with more than 300 basic and pro templates to build your landing pages, while users can add more than 100 widgets to their landing page design. This makes Elementor a powerful tool for marketers, developers, and designers.
The user interface is lightning-fast, and you’ll find that most popular WordPress themes have good integration with Elementor. You can leverage the software’s “Hello” theme and start from scratch to create a unique and original design. From there, the possibilities are endless.
Finally, to track your performance and gain insights into your visitors’ behavior, Elementor connects with analytics & optimization tools, like Google Analytics, Optimizely, Hotjar, and other popular services.
- Extensive library with designer-made landing page templates
- Powerful drag-and-drop editor
- Custom forms for lead generation
- Custom CSS and dynamic content
- Sometimes it causes delays in page loading (compared to its alternatives)
- Customer support could use some improvement
- Third-party add-ons commonly cause issues
The tool offers neither a free plan nor a trial period but a 30-day money-back guarantee with no strings attached. The Pro Plugin plan, including the landing page builder, starts at $59/year for 1 Pro website.
As we conclude our exploration of landing page builders, it becomes evident that these tools are invaluable for businesses looking to drive conversions and capture leads effectively. Using a landing page builder, you can create visually appealing and high-converting landing pages without extensive coding or design skills. These tools offer a wide range of templates, customization options, and integrations, empowering you to optimize your landing pages for maximum impact. Whether aiming to grow your email list, promote a new product, or generate leads, landing page builder provide the tools and flexibility you need to achieve your marketing goals. So, take the time to explore the various landing page builders available, consider your specific requirements, and choose the one that best aligns with your objectives. Get ready to transform your landing pages into powerful conversion tools and propel your business toward success in the competitive digital landscape.
What is a landing page builder?
A landing page builder is a digital tool or software that enables businesses to create professional and customized landing pages without the need for coding or design skills. These builder provide pre-designed templates, drag-and-drop functionality, and various customization options to streamline the landing page creation process.
Why should I use a landing page builder?
Using a landing page builder offers several advantages. It allows you to create visually appealing and conversion-focused landing pages quickly and easily. With a landing page builder, you can experiment with different designs, optimize for better performance, and track the effectiveness of your landing pages through analytics and A/B testing.
Can I integrate the landing page builder with other marketing tools?
Most landing page builder offer integrations with popular marketing tools and platforms. These integrations allow you to connect your landing pages with email marketing services, CRM systems, marketing automation platforms, and more. Seamless integration helps streamline your marketing workflows and ensures a cohesive experience for your audience.
Do landing page builders require coding knowledge?
No, one of the key benefits of landing page builders is that they require little to no coding knowledge. These builders provide a user-friendly interface with drag-and-drop functionality, pre-designed templates, and customizable elements. You can create professional-looking landing pages by selecting and arranging the desired elements.
Can landing page builders help improve conversion rates?
Yes, landing page builders can help improve conversion rates. These tools offer features and design elements specifically geared toward optimizing conversions. You can leverage A/B testing, add compelling CTAs, optimize forms, and implement other conversion-focused tactics to enhance the performance of your landing pages and drive higher conversion rates.