![Landing page optimization tools](https://inksem.com/wp-content/uploads/2023/07/landingpageoptimization.png)
What is Landing Page Optimization Software?
Conversion rate optimization (CRO) covers a broader scope than running A/B tests and changing the button color. You must use tools to measure overall performance, identify low-performing aspects, and improve your pages to drive more conversions. Key tools for optimizing your landing pages include;- Qualitative and quantitative insight tools
- Experimentation tools
- Landing page builders
- Lead generation tools
10 Best Landing Page Optimization Tools
The average landing page conversion rate is 4.02%, but a good conversion rate for a landing page falls around 10% and higher. That being said, the tools listed below can help you achieve your conversion goals.1. Unbounce
![unbounce logo](https://inksem.com/wp-content/uploads/2023/08/unbounce-logo-300x300.png)
- Pre-designed templates and drag-and-drop builder
- Popups and opt-in forms with triggers
- Analytics
- Advanced customization (edit HTML or CSS code or add a custom code)
- A lot of templates are available for different industries
- No need for design experience
- A/B testing and Smart Traffic tools
- A low limit on domains that can be connected
- No heatmap
- Launch: $80 for up to 500 conversions, 20K visitors, 1 domain
- Optimize: $120 for up to 1,000 conversions, 30K visitors, 3 domains
- Accelerate: $200 for up to 2,000 conversions, 40K visitors, 7 domains
- Scale: $300 for up to 3,000 conversions, 50K visitors, 15 domains
2. Instapage
![landing page optimazation tool](https://inksem.com/wp-content/uploads/2023/08/instapage-logo-300x300.png)
- Data quantification
- Web page element, mobile device, and side-by-side analysis
- Heatmaps
- Sessions replays, monitoring, and data segmentation
- SEO
- A/B testing
- Domain integration
- Great for PPC page testing and SEO results
- Excellent customer support
- The WYSIWYG editor makes designing less time-consuming.
- No opt-in forms and popups
- The pricing is not so transparent
- Reported glitches
3. Hotjar
![landing page optimasation tool](https://inksem.com/wp-content/uploads/2023/08/hotjar-logo-300x300.png)
- Data quantification
- Heatmaps, session replays, recordings, and data segmentation
- Surveys and feedback
- Click tracking and mouse behavior
- Ideal for boosting SEO rankings
- Best for advertising agencies, software developers, e-commerce websites, and blogs
- It has a free version (even the free version gives valuable insights)
- No easy way to save visual metrics other than manually taking screenshots
- Can’t integrate with Google Analytics
- Can’t create customer profiles and segmentation
- Free Plan available
- Plus Plan: € 39/mo for unlimited heatmaps, up to 3,000 recordings, and more
- Business Plan: € 99/mo for more features than Plus Plan
- Scale Plan: € 389/mo for more features than Business Plan
4. Optimizely
![landing page optimazation tool](https://inksem.com/wp-content/uploads/2023/08/optimizely-logo-300x300.png)
- Segmentation with customer profiles
- Product recommendations
- AI personalization engine
- Cart abandonment messages
- Provides statistics in an easy-to-understand format
- Excellent knowledge base
- Easy to use the visual editor
- Steep learning curve
- Complex tests require coding knowledge
- Costly
5. LeadPages
![lead pages logo](https://inksem.com/wp-content/uploads/2023/08/lead-pages-logo-300x300.png)
- Drag and drop builder
- Edit a page’s HTML or CSS code or add custom code
- Content library, including photos, videos, and audio
- SEO
- Web analytics
- E-commerce, email marketing, and domain integrations
- Ability to create 404 pages
- Easy to create alert bars and popups
- Ability to copy pages
- An annoying popup editing interface
- Limited in terms of extracting data
- Integration issues with other platforms like HubSpot
- Standard Plan: $27/mo
- Pro Plan: $59/mo
- Advanced Plan: $239/mo
6. Popupsmart
![Landing page optimization tool : popusmart logo](https://inksem.com/wp-content/uploads/2023/08/popusmart-logo-300x300.png)
- Video popup
- Mobile responsive
- We have advanced targeting features like geo-location, exit-intent, and URL browsing.
- Ready-made and customizable popup templates
- Autoresponder email to subscribers
- Forever Free Plan for 5,000 pageviews, 1 website, 1 popup
- Basic Plan: $29/mo for 100,000 pageviews, unlimited websites, and popups
- Pro Plan: $79/mo for 500,000 pageviews, unlimited websites, and popups
- Expert Plan: $129/mo for 1M pageviews, unlimited websites, and popups
7. CrazyEgg
![crazyegg](https://inksem.com/wp-content/uploads/2023/08/crazyegg-logo-300x300.png)
- Behavioral analytics
- Campaign segmentation
- Audience targeting
- Data visualization
- Heatmaps
- Ability to visualize clicks
- Allows you to understand how users expect to use your site and optimize for it
- Easy to install and navigate
- No funnel analysis
- Difficult to pin down some dynamic content on web pages
- Sometimes it can be glitchy
- Basic: $24/mo for 30K tracked pageviews, 25 snapshots, and 100 recordings per month
- Standard: $49/mo for 75K tracked pageviews, 50 snapshots, and 500 recordings per month
- Plus: $99/mo for 150K tracked pageviews, 75 snapshots, and 1000 recordings per month
- Pro: $249/mo for 500K tracked pageviews, 100 snapshots, and 5000 recordings per month
8. Five-Second Test
Visitors must be more impatient to search for what they want and think too much. They simply go for your competitors. That’s why you must make your offer clear and convincing enough to convert them. Five Second Test is designed for that exact purpose. This landing page optimization tool allows you to collect real feedback from random users to understand whether they see what your landing page is about in 5 seconds. Drawbacks:- It’s a valuable tool. However, it’s not 100% definitive of how your landing page performs.
- It would be best if the reviewers are in your target audience, but it depends on pure luck, which lowers its reliability.
9. Visual Website Optimizer (VWO)
![vwo logo](https://inksem.com/wp-content/uploads/2023/08/vwo-logo-300x300.png)
- A/B testing
- Split URL testing
- Visual Editor, code editor
- Multivariate testing
- Geo-targeting, cookie-based targeting
- Cross-domain testing
- Intuitive and straightforward interface
- Diversity of features; testing, planning, and insights
- Library of testing examples alongside templates
- The heatmap is slow to load.
- Although the visual editor and elements section looks simple, they require CSS expertise to make the most of it.
10. FullStory
![landing page optimizer : fullstory](https://inksem.com/wp-content/uploads/2023/08/fullstory-logo-300x300.png)
- Session replays
- Heatmaps
- Click tracking
- Frustration tracking, mouse movement
- Error and bug tracking
- User identification
- It makes it incredibly easier to find dead ends in the customer journey
- You can watch user behaviors in real time, record them, and send the recordings to your teammates to collaborate.
- Rage and dead click filters
- Some users aren’t happy about FullStory’s session-based pricing model, claiming it is unclear. Sessions can run out quickly and require a subscription upgrade.
- Weak on quantitative data, so that you may need other tools
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