Lead Generation for Small Business Via Website : Detail Guide

Small businesses are more prominent than ever, and we can thank digitalization for that. With remote work, easy access to resources (from the Internet), talent-finding platforms, and small overhead costs starting a business is now easier than ever!

However, that doesn’t mean that starting a business and turning it into a success story is easy, either. Small businesses have their troubles as well. With limited resources like budget, time, expertise, and marketing, smaller businesses usually aren’t very good at generating leads.

Fortunately, generating leads is not that complicated if you have the know-how. In this article, we will tell you exactly how you can set up your website to generate leads for your small business.

Let’s get to it!

Create An Intuitive User Interface

Before you can start advertising your business, products, or services to customers, you want to ensure that your website provides an intuitive and user-friendly interface. An interface that is easy to navigate while looking pretty as well. 

Here are some elements you have to consider for your website:

• Clean interface
• Splitting the different services of the website and clearly labeling them (tabs)
• Search bar
• Information for your company

By providing these amenities through your website, it’s more likely that users will continue browsing the site and eventually start considering your services.

Show Why You Stand Out From The Competition

Your website is a tool, an advertising platform for your business, so you can use this to generate your leads. To convince potential customers that you offer better value than other industry businesses.

To do this, you can use the landing page or homepage to provide the key selling points. Show what your business offers, how your product can solve their problems, and why they should choose you over competitors.

Optimize Your Website for Search Engines (SEO)

More website traffic will always generate more leads, and one of the best ways you can bring organic traffic to a website is through SEO. Search engine optimization increases the likelihood of your website appearing on search engines when users seek information or products relatable to your small business.

Fortunately, optimizing for search engines isn’t that complex. Here are some key points you should always consider when building and creating content for your website:

• Always do keyword research and include it within your content (blog posts, product store page, homepage, etc.)
• Ensure your website is fast and mobile-friendly (more on that later)
• Regularly post new and unique content. Avoid filling your website with “empty” content like AI-generated articles. Only post content relevant to your business.

Implement Call-to-Actions Within Your Website

Call-to-Actions, or CTAs, are one of the more effective ways you can generate leads. CTAs, through psychological triggers and guidance guides, make things much easier for users to find what they are looking for. It takes them to the next step to purchasing a product or a service.

Here’s how you can utilize CTAs:

• Use catchy and action-oriented languages that make the CTAs more visible, like “Sign Up Now”, “Get Started”, etc. You can also use keywords relating to your product.
• Make sure always to add hyperlinks to your action words.
• Consider putting these action-oriented words where they are most visible.

Speed And Mobile Optimizations

We previously mentioned that ensuring your website is fast and mobile-friendly is essential for proper search engine optimization. This is because visitors don’t want to bother with slow-loading websites. In fact, 40% of visitors will leave a website if it takes longer than 3 seconds. That’s a lot of potential leads for your small business, so losing out on them because of lazy website optimizations is not optimal.

Here are some easy-to-do tricks to improve page loading speeds:

• Compress images – lowering the file size of images can drastically affect how long a page loads. You can use any online tool like JPEG Optimizer or TinyPNG to reduce the size of your images.

• Enable Browser Caching – reduces the load time for visitors returning to your website. The easiest way to do this is by installing plugins into WordPress, Squarespace, or whichever website management system you use.

• Invest in fast web hosting – make sure you choose a fast and reliable web hosting service with high uptime to ensure your visitors get the fastest possible loading times.

Optimizing your website for mobile for smartphones is even more important, considering that phones account for more than half of the web traffic in the world. You can use the tips we mentioned above to optimize for mobile. Use browser caching and optimize images, but you can also try reducing your text and implementing plugins to simplify touchscreen navigation and layout.

Leverage Visual Design to Make a Strong First Impression

While focusing on page speed optimizations, intuitive interface, CTAs, and other aspects to generate leads is important, creating a visually attractive website is just as important. Customers won’t likely like to stay on your website for too long without the right aesthetics.

So, investing in your website’s design can go a long way. With a good design, you’re showing your visitors that you are willing to invest in your company and products, ultimately building trust. To get a more professional look out of your website, choose a color scheme that fits your logo and business, include high-quality images, and create a polished and clean look.

To achieve this, usually, companies invest in website design services. However, small businesses can use web hosting services  and offer tools to make the whole website-building process a breeze.

Create Valuable Content

Content marketing is one of today’s most effective marketing strategies. In fact, 90% of all organizations use some form of content marketing. This is the perfect marketing strategy for small businesses because it is affordable.

Just make sure your content offers valuable information and resources for your visitors. Create blog posts, videos streamed through a video CDN, or guides relatable to your business field. You can also include useful information such as case studies, proof of your business’ success, guides on how your products can solve customer pain points, etc.

Conclusion

Following these tips can transform your small business website into a lead-generating machine. With a clear strategy, strong content, and seamless user experience, you’ll be well on your way to growing your customer base and achieving long-term business success.