Link Building Tools: Earning and Managing Backlinks for Improved SEM

In search engine optimization (SEO), link building is crucial in improving website visibility and authority. Link-building tools have become indispensable for digital marketers and website owners looking to enhance their online presence. These powerful tools assist in acquiring high-quality backlinks, building relationships with other websites, and boosting search engine rankings. Searching for link-building opportunities and managing the outreach can be time-consuming and laborious.

However, link-building tools have streamlined and made this process more efficient. These tools offer various features and functionalities, from identifying relevant websites and tracking link placements to managing outreach campaigns and monitoring performance metrics. This blog will explore the importance of link-building tools and the top options available, equipping you with the knowledge and resources to take your SEO efforts to new heights. Whether you are an experienced SEO professional or just starting your journey, understanding and utilizing the right link-building tools can significantly impact your website’s online visibility and organic traffic. So, let’s dive in and discover the best link-building tools that can empower your SEO strategy and help you achieve remarkable results.

Best Link-Building Tools for Improved Marketing

1. Semrush Listing Management Tool

The Listing Management tool makes it easier to add and update your business data to the most prominent directories within and outside of the US. Once your listings are live, you can use the tool to track and update them to ensure they remain accurate and unified across platforms.

This comprehensive local SEO tool also allows you to monitor customer reviews, how well your business ranks in your target city, and your current local search performance across your target cities. You can even configure the tool to send you location reports via email so you can stay on track without logging into the tool. Learn more about how to find local citation opportunities with our local citation software.

2. Growthbar (Chrome Extension)

Growthbar is a low-cost local SEO tool available as a standalone web app or a Chrome extension. You can use the tool to track the Position of the top keywords of a website, which can be useful for competitor analysis and local keyword research.

Growthbar also provides insights into a website’s domain authority so that you can see and track your competitor’s authority. Use the rank tracker to track which domains rank for certain keywords or often appear for certain queries.

3. Georanker

Georanker has a unique feature that tracks the ranking of websites by multiple locations worldwide. It displays this information through heat maps with distinct colors to show locations where the website ranks high.

Users can utilize this information while planning targeted campaigns to improve or maintain this ranking. The local rank tracker shows users the exact position of their targeted locations. It also has a citation tool that allows users to determine the sources of their competitors’ citations.

4. Yext

Yext’s Review Monitoring feature integrates with third-party sites so you can track and respond to business reviews from every location in one dashboard. You can also grab authentic first-party customer reviews and add them to their websites.

Yext also provides robust tools to make your business listings compatible with voice search optimization.

5. Semrush Position Tracking Tool

The Position Tracking tool tracks your website’s ranking for a custom set of target keywords. It’s a useful local SEO tool because it can also target a specific device type or geographic location. (However, there is a limit to the number of keywords you can track.)

Compare your overall performance (visibility and estimated traffic) to your competitors. With the Position Tracking mobile app, you can be updated with all your position-tracking campaigns immediately and on the go.

6. Synup

Synup tracks your business performance on search engines, local directories, and review sites. Synup crawls over 200 local search engines and directories to find data inconsistencies, ensuring your citations are accurate.

It can also help you track your web rankings and traffic, notify when people leave comments, allow you to respond to them, and sync your location data across different sites.

7. BiQ

BiQ offers real-time rank tracking for 1000 keywords. It supports multiple languages and has a mobile app for on-the-go monitoring.

You can also use it for keyword analysis that helps boost your visibility and rankings. Use the rank intelligence feature to discover the content gap between your business and your competitors. In addition to these features, BIQ can help generate ideas on how to plan your content and marketing strategies.

8. Localo

Localo has a free tool to check business visibility on Google and analyze the rank of competitors. The entire process of checking a company’s Position and visibility requires no registration or email address.

9. Google Business Profile

Google Business Profile is one of the best local SEO tools. Having a Business Profile on Google makes it easy for customers to locate information about your business, such as an address or phone number. This is why it is important to keep your business up to date and update your Google listing if necessary.

Compare businesses, discover your local competitors, and monitor and respond to reviews. Google also includes a “book an appointment” feature for customers, which can encourage them to engage with your listing further.

Also read: Tag Management Solutions

10. Google Ads Keyword Planner

The Google Ads Keyword Planner tool has several helpful features for Local SEO. Though you might use the tool to plan PPC campaigns, you can take note of the competition column that shows how competitive ad placement might be for your target keyword.

Check out our guide to using Google Keyword Planner for SEO and PPC Campaigns for an in-depth look into the Keyword Planner tool and its many uses.

11. Google Search Console

Google offers the Google Search Console to help you ensure your website remains Google-friendly. You can also use it to check the keywords Google ranks your site for and the number of pages Google has indexed from your site.

The tool can also show you the number of clicks and impressions your website receives. The mobile usability section shows any usability issues your mobile site or pages are currently experiencing. Check for additional errors and other indexing issues that your website is having dynamically and take action to solve them.

12. Google Analytics

This web analytics service tracks and reports web traffic to users. Google Analytics report service shows the number of people that visit your site daily. The third-party referrals option enables you to see the third-party websites that sent you traffic.

You can also track session duration, bounce rate, and pages per session and get insights from demographic data for your overall marketing strategy.

13. Google Trends

Google Trends is mainly used to compare keyword popularity and track event-triggered increases in keyword search volume.

Though it’s not a traditional SEO tool, it offers users helpful data like search volume index and geographical information of the users. Businesses can use this data to create targeted campaigns and plan new ways to outrank competitors.

Google Trends also includes what searches will likely lead people to your website.

Local SEO solutions can boost online marketing strategies for businesses with physical locations. Driving traffic online is a challenging task; there are several powerful factors to track if you want to receive more traffic. With the right local SEO tools, you’ll save time and resources while improving your engagement with your audience.


In the ever-evolving landscape of SEO, link-building remains a fundamental strategy for website owners and digital marketers to improve their online presence. Link-building tools have revolutionized how we approach this process, making it more efficient, effective, and measurable. By leveraging these tools, you can streamline your link-building efforts, identify valuable opportunities, and monitor the performance of your backlink profile. The right link-building tools empower you to build strong relationships with authoritative websites, enhance your website’s authority, and climb the search engine rankings. As you wrap up this blog, remember that link-building is an ongoing process that requires dedication and consistent effort. Stay current with the latest trends, explore new tools and techniques, and adapt your strategy accordingly. With the right link-building tools at your disposal, you have the potential to make a significant impact on your website’s visibility and organic traffic. So, invest in the best link-building tools that align with your goals and take your SEO efforts to new heights.


What are link-building tools?

Link-building tools are software applications or online services designed to help website owners and digital marketers acquire and manage high-quality backlinks. These tools provide prospecting, outreach, monitoring, and analysis functionalities to streamline the link-building process.

Why is link-building important for SEO?

Link building is important for SEO because search engines consider backlinks to measure a website’s credibility and authority. Quality backlinks from reputable sources can improve a website’s visibility in search engine results, increase organic traffic, and enhance its overall SEO performance.

How do link-building tools help in finding opportunities?

Link-building tools help find opportunities by utilizing techniques like competitor analysis, keyword research, and backlink analysis. These tools identify websites in your niche, uncover broken link opportunities, discover guest posting opportunities, and suggest potential link sources, making building a strong backlink profile easier.

Can link-building tools automate the entire process?

While link-building tools can automate certain aspects of the process, such as prospecting and outreach, it is important to note that link-building requires human involvement and personalization. The tools can streamline and assist in executing the tasks, but manual effort and strategic thinking are still necessary for successful link-building campaigns.

What features should I look for in link-building tools?

When selecting link-building tools, consider features such as advanced prospecting capabilities, outreach management, backlink analysis, integration with other SEO tools, and reporting functionalities. Choosing tools that align with your link-building goals and offering a user-friendly interface to streamline your workflow is important.