Mobile SEO Tools: Optimizing SEM for Mobile Searchers

In the mobile-driven era of today, optimizing websites for mobile devices has become essential for businesses to succeed online. Mobile SEO tools have emerged as invaluable resources for website owners and digital marketers, enabling them to enhance their mobile presence, improve user experience, and drive more traffic from mobile searches. These specialized tools offer various functionalities, from analyzing mobile performance and identifying optimization opportunities to monitoring mobile rankings and implementing mobile-friendly strategies. In this blog, we will delve into the world of mobile SEO tools, exploring their importance and uncovering the top options available. Whether you’re a website owner or an SEO professional, understanding and utilizing these tools will empower you to maximize your mobile SEO efforts and stay ahead in the competitive mobile landscape. So, let’s dive in and discover the best mobile SEO tools to unlock the full potential of your mobile presence.

Why Do You Need Mobile SEO Tools?

Mobile-friendly SEO tools are essential in today’s digital landscape for several reasons. Firstly, mobile search traffic has surpassed desktop traffic, making it crucial for businesses to optimize their websites for mobile devices. These tools provide insights and analysis specific to mobile performance, helping businesses understand how their website appears and functions on mobile devices.

Secondly, search engines like Google prioritize mobile-friendly websites in their mobile search results. Mobile-friendly SEO tools assist in identifying and resolving mobile usability issues, ensuring that websites meet the requirements set by search engines for optimal mobile indexing and ranking.

Moreover, mobile-friendly SEO tools enable businesses to improve user experience on mobile devices. With tools that analyze mobile page load speed, responsive design, and mobile usability, businesses can identify areas for improvement and optimize their websites to deliver a seamless and engaging mobile experience.

Furthermore, mobile-friendly SEO tools aid in monitoring mobile rankings and visibility. These tools provide data on mobile keyword rankings, search impressions, and organic traffic, helping businesses track their performance in mobile search results and make informed decisions to boost their mobile SEO strategy.

Must-Have Mobile SEO Tools (Free/Paid)

Google Test My Site

This tool is a mobile optimization checker that tells your website’s speed and how to improve it to rank higher.

This mobile-friendly tool accesses data and provides recommendations to improve your website.

Analyzes page speed and site speed based on the overall experience of what matters to the customers.


1. Check your mobile site speed- Calculate the overall speed of your website on mobile.

2. Track your progress- Tell if your website performs well monthly.

3. Stay ahead of your Track- Make sure your website speed is more than your competitors.


It is a free mobile-friendly tester provided by Google.

Mobile-Friendly Test

A mobile-friendly SEO website is becoming a critical part of your online presence.

Mobile-friendly Test is a mobile optimization checker tool that helps you in mobile optimization tests.

It is very easy to use the Mobile-Friendly Test.

Type the URL in the search box and tap the Test URL button.

It will show the results in less than a minute.


1. Mobile-Friendly Page-  your website pages should have a high loading speed on the smartphone.

2. Mobile-friendly errors- Errors include the content being wider than the screen and text being too small to read.

Your content should fully fit on the screen, and the text should be big enough for anyone to scan the data easily.


This mobile-friendly tool is also free of cost.

Mobile First Index Checker

This is one of the best mobile SEO tools vital for a mobile optimization checker.

You can easily find out whether your pages are ready for mobile-first indexing. It can also be used for on-page SEO.

You can see the differences between your desktop site and mobile site.


1. Well-Structured Data- Makes sure that data is structured in a way compatible with desktop and mobile.

2. Placement of Ads- remember that the advertisements should not overlap your content on a mobile device.

3. Visual Content- Check the alignment of images and videos to find them on a mobile device easily.


This mobile-friendly tool is also free of cost.

Google Search Console

Google Search Console is the best-suited mobile SEO software for any website.

It helps you measure the organic traffic and overall performance of your website.

For any website, conducting a mobile SEO analysis is very important. It makes an overview for you to make suitable changes.

Google Console comes with a Performance report.

As a result, you can see your performance, which tells you what improvements will be made to your website.


1. Viewport – This helps the browser change page size according to devices. Without this, the page may not resize.

2. Content wider than the screen – manages the presentation of the text for a mobile screen. If your content is messy, it will be difficult for any reader to read.


1. It is a free-of-cost mobile-friendly tool provided by Google.

Google Analytics

This mobile SEO tool helps you understand your site and analyze its performance to resolve issues.

It provides a lot of data: the number of visitors, clicks, and more.

Through this, you can get an overview of your insights and take measurable steps to improve your website.


1. Analyze Insights- Get website insights on your mobile phone with just a few clicks.

2. Content Strategy- Analyze your content itself and make improvements accordingly.


1. Google Analytics has both free and paid versions.

2. The free version provides you with basic features.

3. The paid version of Google Analytics 360 has advanced features and costs up to $12,500 monthly.

SEO Explorer

This is an incredible mobile SEO tool for your Google mobile-friendly score. It provides many tools, such as keywords, backlinks, page speed, etc.

Also, you can track your website’s overall performance, as shown in the image below.


1. Keyword Explorer- Keeps a watch on your competitor’s keyword research and helps you find new keywords to rank.

2. Backlink Checker- Keeps checking your backlinks and finds new backlinking opportunities.


Free- this version is for beginners, for a limited period, with limited features.

1. The tiny plan starts at $9.99 monthly, providing 30 domain searches, 15 keyword searches per day, 2000 backlinks, 70 keyword suggestions, and access to APIs.

2. The Lite plan starts at $24.99 per month and provides 100 domain and keyword searches each per day, 5000 backlinks, 200 keyword suggestions, and 10,000 APIs per month

3. The Pro pack plan at $44.99 monthly includes 250 domain searches and 350 keyword searches, 10,000 backlinks, 500 keyword suggestions per report, and 25,000 APIs per month.

4. The Guru pack plan at $85.99 monthly includes 750 keyword searches, 600 domain searches, 25,000 backlinks, 1000 keyword suggestions, and 55,000 APIs per month.


This mobile seo tool helps you find all the questions of your audience. You have to type the keyword, and the magic begins.

This tool will show 100s of questions that your audience is asking.


1. Unlimited Daily Searches- This mobile-friendly tool helps to perform unlimited searches with its premium feature.

2. Set Alerts- You can set up alerts to get the weekly questions that the audience is asking.

3. Monitor New Suggestions- This helps you to get the trending brands’ perceptions and new ideas; this tool alerts you to stay off your competitors.

4. Hide Unwanted Suggestions- This helps you hide irrelevant suggestions.

For example, if you want ‘men’s shoes, you can easily remove the suggestions for women’s shoes.


1. Monthly- For $99, you can use the monthly plan and enjoy the features without making a long-term commitment.

2. Annual- for $79, the level of feature will get enhanced, plus you’ll save 20% off your monthly rates, and more benefits will be there compared to the monthly plan.

3. Expert- for $199, this plan is for companies or agencies.

Screaming Frog SEO Spider

Screaming Frog is a mobile-friendly tool that easily crawls both small and large websites and analyzes the results in real time.

The Screaming Frog is the best mobile SEO software. It helps you improve your website by extracting the data and common SEO issues. Also, while crawling, it performs a mobile optimization test of your website.

The main task is to conduct mobile SEO tests and check whether your website performs well.


1. Analyze Page Title, Meta Data – Screaming Frog crawls your website and identifies which title or meta descriptions are too short or long or if duplicates are found.

2. Finds Broken Links – Identifies and tells for broken links in your website during crawling.

2. Scheduling – Helps you schedule crawls on time to time basis.


1. It provides a free SEO tools version with limited functionality.

2. The paid version starts at $209 per user.

3. Also, there are discounts for multiple licenses

Also read: Public Relations Software

Google Trends

You can easily see the points of interest of your target audience with the help of this mobile-friendly tester.

You can categorize according to various countries, language preferred, most recent search keywords, and much more to briefly compare other websites with yours.


1. SEO Audit-  It is a completely mobile-friendly SEO software website tester that helps you monitor your performance and track changes in your website.

2. SEO Content Strategy- You must make the target audience stay on your site. To achieve this, it offers a mobile-friendly tool to optimize your content.

3. Link Building- Provides mobile SEO tools for backlinks to your website, which further enhances the rankings.

4. Keyword Research- Keywords are vital in ranking your website. Having the best keywords can easily drive traffic to your website.


1. It is free of cost tool provided by Google


This Mobile Friendly Tool offers insights that help make strategies rank higher.

It also helps you know your competitor’s mobile SEO analysis so that you can adopt them and easily improve your website on your smartphone.


1. Keyword Research-  Helps in keyword suggestions to make things easier for you to know what is working for your competitors and what the audience is asking for.

2. Content Strategy-  Provides ideas to make your content more attractive and easy to scan while reading on your smartphone.


1. It gives a 7-day free trial for all businesses.

2. The individual plan starts at $12/month for entrepreneurs and small businesses with 1 website.

3. The business plan starts at $20/month for small and medium businesses with 4-7 websites.

4. The enterprise or Agency plan starts at  $40/month for large businesses and agencies with 8+ websites.


SEMrush is a popular mobile SEO software that helps marketers and publishers optimize their websites for discovery by consumers using popular search engines like Google, Bing, and Yahoo.

SEMrush is a solid tool for tracking the overall performance of your website.


1. Keyword Research- Bring organic traffic to your site with the right keywords

2. On-Page SEO- Provide innovative ideas to improve a site’s SEO performance

3. Competitor Analysis- Analyzes competitors’ performance and drives traffic with suitable improvements.

4. Rank Tracking-  Regularly keeps track of your target keywords.

5. Link Building- Find opportunities to develop your website’s backlinks.

6. Content Optimization- Create search-friendly content to drive more traffic to your website.


1. You can get a 7-day free trial with all the toolkits.

2. Pro- $119.95/month ( includes SEO, social, and PPC Tools).

3. Guru- $229.95/month ( includes all Pro features like Content Marketing Toolkit, Historical data, and more).

4. Business – $449.95/month (includes all Guru features like the share of voice, free migration from third-party tools, and much more).

Ahrefs SERP Checker

Ahrefs SERP Checker is one the best mobile SEO tools that give you accurate search results for any keyword.

It identifies the top 10 search results for that particular keyword.

Also, it uncovers how your competitors may have achieved the top ranks by reflecting their insights.


1. Evaluate Ranking Difficulty-  Ahrefs Rank checker tools help you find links of your competitors ranking on the top list.

2. Analyze Search Traffic- Once you get to know which pages are getting the most traffic on SERPs, you can analyze and implement them for improvements

3. Keyword Research- With this tool, learn which keywords are being searched by the audience and know which keywords your competitors are using.


1. $99/month (Lite) Essential data for small eCommerce platforms

2. $199/month (Standard) Perfect SEO for professionals.

3. $399/month (Advance)  Indispensable tools and data allowance as business scales.

4. $999/month (Enterprise) is ideal for big agencies and enterprises.

Check My Links

Check My Links is a link checker tool that crawls through your website and finds broken links.

It is an extension used by developers and content editors.

When you are designing a website with a lot of links

With the help of this tool, you can easily find all the links and check whether they are working properly.

Also, you can copy all the bad links with just one click.


1. Find Direct and Replace- you can easily find the broken links of any blog and replace the broken link with the correct site link.

Also, you can help other websites to make required replacements in their content.


1. As an extension provided by Google, it is free of cost.


In today’s mobile-driven world, having mobile-friendly SEO tools is no longer a luxury but a necessity. These tools empower businesses to optimize their websites for mobile devices, improve user experience, and stay ahead in the competitive digital landscape. By leveraging mobile-friendly SEO tools, businesses can ensure their websites meet the requirements of search engines, boost their mobile rankings, and drive more traffic from mobile searches. Moreover, these tools provide valuable insights and data to continuously monitor and improve mobile SEO performance. Embracing mobile-friendly SEO tools is the key to unlocking the full potential of mobile SEO, reaching a wider audience, and staying competitive in an increasingly mobile-focused digital environment. So, invest in the best mobile-friendly SEO tools and take your mobile SEO strategy to new heights of success.


What is mobile optimization?

Mobile optimization is ensuring that your content is fully optimized with suitable adjustments so that when the visitors see your content, they should not face any difficulty getting what is in it.

What are the characteristics of mobile SEO?

The main characteristics of Mobile SEO are:

Page speed- loading time of content and pages.

Page size- data consumption on limited internet plans

User Experience – navigating, viewing, and much more.

Fidelity- similarity of the desktop version in terms of features and content. Why is SEO important for small businesses?

Why is SEO important for small businesses?

SEO is important for every business, whether small or an agency.

One can optimize his/her website to grow organic traffic and make revenues.

What is a mobile-optimized website?

A website that can be easily used on any smartphone is an Optimized website.

How do I make mobile-friendly content?

As a website visitor, you will go through what is written if the content is catchy and well-constructed with images. This is how you can manage your content with easy-reading content, short and catchy titles, images, and simple words.