11 Best Marketing Automation Software: Skyrocket Your Marketing

Marketing automation is a process that automates marketing tasks and workflows. It can include email marketing, lead capture, and social media management. 

Marketing automation can help organizations save time and money while increasing the effectiveness of their marketing campaigns. Managing all these marketing aspects isn’t easy; you need a streamlined process to increase your productivity. 

You can automate prospecting, maintain constant engagement with automated, personalized emails, and nurture leads with valuable resources. The image below represents what marketing automation can do for your business! 

Marketing automation tools can handle the complex, time-consuming work integral to a marketing campaign while pulling from multiple data sources. The software culls information such as the number of opened emails, abandoned e-commerce carts, and web form data to make your marketing decisions easier.

Features of an Ideal Marketing Automation System

Marketing automation is a process that helps marketing professionals manage their campaigns more effectively. In addition, it can save time and help you track your progress.

There are several features that an ideal marketing automation system should have, including: 

• A well-designed interface that is easy to use.
• A range of tools and resources for managing your campaigns. 
• The ability to connect with different platforms, such as email, social media, and website analytics. 
• The ability to create automated tasks and triggers based on specific conditions or events.

Some of the benefits of using marketing automation software include:

• Increased Efficiency: Automation allows you to spend less time on repetitive tasks and more time developing new strategies or engaging with customers. This increased efficiency can result in higher conversion rates and greater profits for your business. 
• Greater Engagement with Customers: Marketing automation software helps you engage customers through automated email campaigns, lead-capture forms, and social media posts. 

Also Read: Best Customer Loyalty Software Solutions for Marketing Teams

Factors to consider when choosing a marketing automation software

Marketing automation software can help your business automate tasks such as email marketing, lead nurturing, and social media management. However, before you choose a tool, you need to consider pricing and features.

• Price: Marketing automation tools range in price from free to several thousand dollars per month. Therefore, it’s essential to find a tool that fits your budget and meets your needs.
• Integrations: You must already use a CRM or some other tool to manage all your leads and information. So, it’s imperative to find out whether the automation software you have chosen integrates with your current system. Integration is essential, as you don’t want to spend your time transferring the data and making the process more complex. Hence, pick a marketing automation software that works best with your existing tools. 
• Features: Marketing automation tools offer a range of capabilities. Therefore, it is best to decide which features are most important to your business. Standard features include email marketing, lead nurturing, social media management, tracking data (clicks or leads), reporting capabilities, and scalability (how many users can use the software at once).
• Analytics and reporting: Statistics and data drive every business, so you need marketing automation software that provides actionable insights into your drip campaigns, email marketing performance, and other metrics. 

Top 11 Best marketing automation software for growing businesses

Marketo

The Marketo Automation software is a powerful tool that can help you automate your marketing processes. It allows you to create and manage campaigns, track performance, and make data-driven decisions. This software can save you time and money by automating tasks that would be difficult or impossible to do manually. 

Moreover, Marketo offers advanced features such as mobile engagement, web retargeting, and content personalization. This marketing automation system is ideal for enterprise customers; however, businesses of all sizes can implement Marketo. 

Pricing starts at:

• $1,195/month

Customer.io

Customer.io is a customer automation software that helps businesses automate their customer interactions. It allows companies to manage and track all customer interactions, including emails, chats, and phone calls. This makes it easier for businesses to understand their customers and keep them happy.

The main reason we love Customer.io is its flexibility. This tool will let you get what you want out of it. Customer.io is one of the newer players, but they’re growing and are a company to watch. Another great thing about this tool’s lightweight UI and fast, personal customer support is that it’s lightweight and fast.

Pricing starts at:

• $75/month (and they offer a free plan)

Constant Contact

If you’re looking to improve your customer service, consider Constant Contact’s automation software. This software can help you stay in touch with your customers regularly, boosting your business. 

It’s easy to use and can be customized to fit your needs. It does a great job of supplying basic functionality that is very easy for even non-technical users to benefit from. The comfort of use and reasonable cost are its biggest differentiators.

The tool is an excellent choice if you fit this description, but if you plan to expand your marketing automation efforts in the near future, it isn’t.

Pricing starts at:

• $15/month

Also Read: Marketing Automation Tools Vs Custom-Built Software: What’s Right for You?

Jotform

Jotform is a feature-packed tool that offers a variety of automation options. Users are able to create forms and surveys to collect lead data and generate auto-generated reports, dashboards, graphs, and calendars. Teams can collaborate and assign tasks. Marketing campaigns can be tracked in one place and integrated into automated workflows that include approvals.

Some of Jotform’s features include:

• Approval flows & automation workflows
• Auto-generated reports, graphs, and dashboards
• Analytics tool
• Calendars, lists, and tables

Pricing starts at:

• Free starter plan available; paid plans start at $34/mo. Enterprise plan with custom pricing available.

Salesmate

Salesmate Automation is a powerful, easy-to-use tool that helps sales professionals automate their sales process. It allows you to create and manage your leads, contacts, opportunities, and deals in one place. You can also get email notifications when new opportunities or sales are created or updated, so you always have the latest information on your values. 

In addition, Salesmate offers advanced features such as email automation, trigger-based automation, contact management, built-in calling, power dialer, team inbox, web forms, messenger, sales sequences, sales automation, and reports that help you forecast your revenue.

Pricing starts at:

• The starter plan starts at $12/month

Active Campaign

Active Campaign Automation software is an excellent tool for automating your email marketing efforts. It allows you to create and manage your campaigns from one central location, making it easy to track progress and make changes.

Additionally, ActiveCampaign can automatically send campaign updates based on specific criteria, such as when a new subscriber is added or an email is opened. This makes it easy to keep your subscribers informed about your latest campaigns without constantly checking the status of each email. 

One of the best features of this marketing automation system is its flexible functionality. Hence, you can set up different marketing automation flows and personalize them with 500+ pre-built automations, an email template library, and contact management. 

Pricing starts at:

• Lite plan $9/month
• Plus plan $49/month
• Professional – $129/month
• Enterprise – $229/month

SharpSpring

SharpSpring is a software company that specializes in automating business processes. The company’s flagship product, SharpSpring Automation, enables users to automate business tasks and processes.

One of the critical features of SharpSpring Automation is its ability to connect to various systems and databases. This enables users to automate tasks using data from multiple sources. Additionally, the software offers a wide range of integrations with other tools and applications, making it easy for users to automate their workflows.

The versatility of SharpSpring Automation makes it an ideal tool for a wide range of businesses. Whether you are looking to streamline your operations or increase efficiency, SharpSpring can help you achieve your goals quickly and easily.

Pricing starts at:

• Starts at $399/mo and can be customized to meet requirements. 

User.com

User.com automation software is a great way to keep your users organized and productive. The software can help you create custom workflows, automate tasks, and track user activity. 

In addition, it enables you to increase your conversion rate by engaging with prospects and clients and streamlining the entire process. 

Its omnichannel functionalities include email marketing, visitor tracking, live chat, intelligent automation, analytics, and more! In addition, User.com is affordable and practical for business growth. 

Pricing starts at: 

• free plan  
• Personal plan for $49/mo 
• Busines plan for – $249/mo 
• Premium plan for $1349/mo 

SendX

SendX Marketing Software is a powerful and easy-to-use marketing automation software that helps you send automated email campaigns, track your website visits and conversions, create custom landing pages, and more. 

You can send unlimited email campaigns, automated email drip campaigns, segment audiences, and build your email list to grow your customer base. Moreover, SendX provides pre-built email templates, personalization, and much more.

Pricing starts at:

• Business plan starting at $99.99/month

Drip

Drip marketing software is a great way to increase your email list and promote your products or services. It lets you create custom drip campaigns that send automated emails to your subscribers, notifying them of new products or updates.

The features of Drip include:

• Automation workflows.
• One-off emails.
• Email campaigns.
• Email builders’ multi-channel marketing.
• Insightful analytics to perform better.

If you’re an eCommerce company, you should certainly check out Drip. 

Moosend

Moosend is marketing software that lets businesses manage their email campaigns, social media posts, and website content in one place. It also offers analytics so companies can see how their marketing efforts are performing. 

One of the most significant benefits of using Moosend is that it makes managing your marketing efforts easier. You can easily create and send emails, post on social media, and update your website content within the Moosend platform. This means you don’t have to spend time searching for different tools to manage each aspect of your marketing campaign.

Moosend’s platform offers more than 100 integrations with your favorite tools, ensuring a smooth, easy transition.

Pricing starts at:

• Free Trial: 30 days – No credit card required
• Pro Plan: Starts at $9/mo, billed annually
• Enterprise: Custom-made plan to meet your individual needs

Also Read: Best Recruitment Marketing Platforms for Agencies

The Bottom Line

When it comes to the marketing aspect of a business, there’s a wide array of possibilities and tools. As It’s an essential step for any company, a marketing automation tool streamlines the entire customer journey to enhance user experience and increase customer retention.

While there are many options to choose from, you need to consider your company’s requirements and then pick the best marketing automation software that caters to your business. 

The list of automation software we have provided covers all the criteria of an ideal marketing automation tool. You can go with the software that fits your budget and requirements and offers additional support to your company.