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Before a decade ago, people usually made CDs of their favorite songs or albums. Later they exchanged them via Bluetooth. This was the simple and ancient way of staying connected with the world. Fast forward to today, modern technology solutions have changed the business landscape including the marketing sector. Social media, various digital marketing techniques, SEO, paid advertisements, and new but interesting technology Podcast are worth paying attention to.
When we browse entertainment sites like Spotify, Gaana, Netflix, they offer different podcasts to their users. And this has been gaining huge popularity across the world including marketing. The marketing industry is moving quickly; what worked last year might become obsolete today; therefore, you need to stay connected all the time to get better results from your marketing campaign.
The marketing industry keeps changing faster, and many people are unable to keep pace with emerging and innovative digital marketing strategies. But today, podcasts have taken the world by storm and become the most comfortable way to grasp the latest information.
Listening to marketing podcasts is a great source to educate marketing managers and directors. No, it’s not a promotion, but to keep your marketing team connected with the ongoing changes and updates. Nielsen’s research has shared that brands are seeing results after implementing a podcast strategy as compared to another form of internment marketing.
We are overloaded with information these days, but staying relevant is something you can’t overlook, here Podcast comes to the rescue and educates marketing managers at their fingertips.
When you are reading a book, magazine, or creating a video, you have to be there; it means you have to dedicate your 100% time but listening to podcasts enables you to perform multiple tasks altogether. Probably, this is the reason why podcasts have become mainstream in marketing practices.
Over 26% of Americans listen to podcasts every month; this is the general statistic. Now looking from a marketing perspective, Edison Research states that a whopping 54% of podcast listeners admit that they are more likely to choose the brands they hear advertised on podcasts. Whether you are in a gym or driving a car, you don’t need to take a break from your regular activities to listen to podcasts.
As mentioned earlier, marketing keeps evolving, and it is one of the industries that have been facing new trends and patterns across different channels. With this much competition and fear of lagging behind, marketers need to pay attention to podcasts to stay connected and find new sales tactics for their business.
Along with that, marketers can also learn new trends, strategies, and practices from experts. They can easily anticipate what would be the result if they execute the particular strategy for their brand.
As we all know, the on-demand market is booming across the globe, and Uber, the pioneer of that field, recently launched its podcast channel in the UK and shares some industry-related news.
Detailed information, updated statistics, conversation with market leaders, and quick tips from popular brands make it easy for marketers to embrace change and stay relevant.
Explore Why Marketing Podcast is Key Things To Learn Digital Marketing
What is Podcast Marketing
Before listing out the best marketing podcast, let’s understand what podcast marketing is. To put simply, A podcast is an audio program, you can say an audio format of series that discuss some relevant industry topics and share insight about that to educate others. Businesses these days adopt podcast marketing strategies to educate their customers and potential clients. Since online music streaming sites such as Spotify offer podcasts to their users, it has become a powerful marketing tool for brands. Further, the increasing usage of smartphones is the major reason behind the explosive growth of podcast marketing.Marketing Podcast Supercharge Marketing Strategies
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