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1. Ask Yourself If You Really Need A Newsletter
You don’t just write a newsletter, start with a goal! For example, do you want;- more leads;
- more turnover;
- launch a new product;
- share knowledge;
- or do you have a completely different goal?
2. Seduce The Reader
Your business objectives are important, but the reader of the newsletter is central. If the reader does not find your message important or interesting enough, he will not listen to it. Entice the reader to read your message by immediately starting the email with an interesting piece of news or an attractive offer. Make the reader curious about the content of the email by including a short teaser or question in the title line. Find out which subject line works best with an A/B test.3. Share Relevant Content
First of all, do you have any sign ups about your newsletter? Use this to segment the target audience! Based on, for example, age, location or profession, you can adjust the content of your newsletter and make it as relevant as possible for each group. Second, when someone signs up for a newsletter , they get the choice to click on different interests. With this information about the area of interest we can make our newsletters more relevant for our target group. You can choose from:- Spotlight – a monthly update with blogs, Cooler Client videos and news from our studio;
- AnyStories – creative free work that we create to make the world a bit more understandable;
- Video Strategy – tips, tricks & tutorials to help you get the best results from video;
- Marketing & Products – updates on new products and possible discounts.
4. Provide A Good And Attractive Layout
Incorporate house style elements into the layout of the newsletter for a recognizable appearance. By paying attention to designing a unique design, you create an exclusive newsletter. Alternate text with images and videos. Pay attention to the file size of the visual content; large files result in poorer loading time. Once you have developed a style for the newsletter, you can reuse it in subsequent newsletters so that brand recognition is stimulated with every mail.5. Choose A Clearly Visible Unsubscribe Link
Although you would prefer to keep as many subscriptions to your newsletter as possible, it is important to also give people the opportunity to unsubscribe. Adding a visible unsubscribe link is mandatory for every commercial email under the GDPR . In addition, it is also nice for recipients that they can easily unsubscribe when a newsletter is no longer relevant to them. Unsubscribing is of course never fun, but you can make it a bit more fun with text. In addition, providing personal email preferences can prevent a complete unsubscribe.6. Personalize For A Better Customer Experience
Nothing is more annoying than an impersonal or even incorrect salutation. So make your newsletter personal! These types of emails stand out more in the inbox and are therefore opened more often than impersonal emails. In addition, recipients also find a personal newsletter better than if you keep it general. Personalization can be done in several ways:- Use the recipient ‘s first and/or last name in the salutation;
- Share personalized offers based on customer interests and purchasing behaviour;
- Connect your content to current events and holidays ;
- Send your customers a congratulatory email on their birthday or when X number of years have been a customer.
7. Maintain A Low Bounce Rate
The bounce ratio says something about the number of emails received compared to the number of emails sent. There is a ‘bounce’ if the email has not arrived in the recipient’s inbox. When this is due to a temporary error, it is called a soft bounce and the email may arrive later. If the email does not arrive definitively, for example due to an incorrect or blocked email address, it is called a hard bounce .Earlier we shared tips to write perfect article for blog , now we share 3 more for a good newsletter:
- Check your email lists regularly and remove erroneous or blocked email addresses;
- Do not use purchased lists. This is in violation of privacy legislation and therefore illegal. Choose quality over quantity. This is many times more effective for email marketing;
- Make sure your newsletter is not detected as spam. Avoid overly commercial texts such as ‘buy now!’ and ‘action’ in the title.