6 PPC Strategies to Easily Maximize Your ROAS

The overwhelming benefits of PPC advertising make it too important for you to ignore. When complemented by a solid SEO strategy and other digital marketing tactics, PPC can drive targeted traffic, boost your brand’s visibility, and improve sales. However, you must weigh the benefits of PPC against the costs and establish a careful balance of strategy, Budget, and ongoing optimization to avoid losses and achieve your desired outcome.

Refine Your Keywords on a Timely Basis

You should use keywords that expose your PPC ads to more people and, more importantly, the right people. To get the most from your PPC campaign, you must conduct sufficient and frequent keyword research to ensure that you target the keywords your ideal target uses.

For example, if your business has a physical location, you can run location-specific keywords for the City you are in or, even better, a specific neighborhood where your business is established. Instead of only having a keyword like “affordable hotels in New York”, you can also run keywords specific to your location like “affordable hotels in Manhattan.” For more effectiveness, you can employ tools like Pulsion Google Ads Agency to help you better manage your Google Adwords campaign for a higher ROA.

Create a Strong Landing Page

Your campaign ad’s landing page makes prospective customers decide whether or not they will spend on your product. Your landing page is like your storefront; thus, fewer people will buy what you’re selling if it is not enticing enough. You can make your landing page look like an authentic brand by:

• Using professional hero banners
• Using a killer headline that sums up why one must buy your product
• Using images where appropriate
• Make sure your landing page copy focuses on benefits to the customer

An attractive and effective landing page can help you maximize your ROAS and ensure that your PPC investment is profitable for your business.

Opt for a Data-Driven Approach to Ads

By grounding your PPC strategy decisions in concrete data, you can better pinpoint what truly works and refine what does not. Some of the ways you can apply a data-driven approach to your AD campaign to increase your ROAS include:

• Implementing A/B testing: For instance, you can evaluate user experience to establish whether a video ad converts better when it auto-plays or when a user clicks to play.
• Advanced analytics for deeper insights: You could implement multi-touch attribution to reveal patterns, such as users who engage with your ad and then later on via their email prove that they are more likely to invest in your product, thus hinting that you could invest more in such ads.

To implement these and other data-driven approach use cases, you must integrate an advanced marketing analytics solution to assist you at every stage of the marketing reporting cycle. With the proper paid ads tools, you can notice when an ad meant for a specific demographic underperforms and immediately adjust its visuals or copy to differentiate between a wasted budget and a successful campaign.

Optimize Your Ads for Mobile Devices

Optimizing your ad for a seamless mobile experience can improve engagement, reduce bounce rates, and improve your return on investment. Mobile-specific features like a click-to-call feature enhance users’ experience and make it easier for potential customers to contact you, thus making your ad more effective.

Leverage Negative Keywords and Incorporate Ad Extensions

Negative keywords ensure your PPC ads hide from the wrong audience or those that won’t be able to convert. For instance, if you run ads for luxury products, you can use ‘budget-friendly’ and ‘cheap’ as negative keywords to prevent your ads from attracting low-quality or irrelevant traffic, thus improving your quality score, CTR, and ROI.

You can add an ad extension to your PPC ad to entice your audience. For instance, you can pass seller rating extensions or a link to a test to determine the best product for the customer to generate more engagement. These messages can boost your chances of engagement and generate a sale.

Captivate Your Audience With Compelling Ad Creatives

Developing impactful and visually appealing ad creatives that capture attention can attract users’ interest and increase their likelihood of engaging with your ads, thus boosting conversion rates. Your ad copy should:

• Be compelling
• Speak directly to your target audience
• Highlight the unique benefits of your product or service

When your message resonates with your target audience and addresses their issues or pain points, they are more likely to convert, resulting in improved ROAS.

Endnote

While testing and scaling your ads to potential customers to get the most from your ad campaign, you should check other things unrelated to the ad that affect the ad’s effectiveness. It costs money to run PPC ads, and therefore, you have to ensure that your PPC ads convert and give value to the money spent. With ROAS as one of your metrics, you can determine whether your campaign ad is paying off or if you need to make necessary adjustments to your ad to improve its ROAS.