![Press Release Distribution Services](https://inksem.com/wp-content/uploads/2023/10/Press-Release-Distribution-Services.png)
A good press release can work for you in several directions, depending on the format and the specific purpose. A detailed article introduces your company to the public, expands your target audience, and brings visitors to your website. A short informational note containing news or an announcement reminds readers about your company. Materials work for brand recognition and improve the business image.
The effectiveness of using press releases for marketing purposes depends on two factors: what you publish and where. Many platforms provide press release distribution services. We have analyzed dozens of sites and compared their features, benefits, disadvantages, terms of cooperation, and prices. Only the best Press Release Distribution services are included in our rating. We are happy to share it with you. So, let’s get started.
The service processes customer requests quickly. You will receive a response within 2 hours. Using EIN Presswire, you can publish information about your company in newspapers, magazines, websites, social media, etc. EIN Presswire is popular among business owners and marketers.
Pros
Collaborator is a multifunctional platform that brings together owners and administrators of Internet resources with advertisers and those who want to promote their projects by publishing content, including press releases.
Pros
If you need advertising to a broad audience, use eReleases. The platform has been on the market for more than 20 years. There are more than 2 million contacts in the service database. The company serves clients with different requirements and various budgets. Press releases are published on the pages of industry magazines, regional websites, and blogs of famous journalists and influencers. If you cannot provide an article, experts can write professional content about your business or proposal.
Pros
The PR Distribution platform has different solutions for small and medium-sized businesses and advantageous offers for large companies and corporations. Press releases are published on websites and sent by email. We consider flexibility and functionality to be the main advantages of this platform.
Pros
If you want to strengthen your company’s online presence or optimize your website, use Sitetrail. PR texts are published on MarketWatch, Yahoo Finance, Forbes, and other well-known sites. You can order editorial materials written by professional journalists and copywriters.
Pros
PRWeb automatically optimizes press releases for better ranking and increased coverage. The service has offers for companies with different budgets.
Pros
Newswire has exact geographic and industry targeting. You can send press releases to regional, national, or international media, depending on the specifics of your business. This platform is helpful for those who are promoting a narrowly focused project. All texts submitted to Newswire by clients are carefully edited.
Pros
EIN Presswire
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- Multilingual support
- Setting up targeting
- Detailed analytics
- Publication on the same day
- Embedding images and videos
- Multiple channels
- Complicated interface
- Complex press release submission
- High prices
Collaborator
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- More than 2000 top media with a live audience
- Convenient filter (price range, theme, region)
- Most press releases are posted within 24 hours
- Strict moderation of sites before adding to the catalog
- Additional services from partners
- Guarantee against deindexation and deletion
- Affordable prices for services
- Promotion in telegram channels
- Responsive support service
eReleases
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- Press release editing and correction
- SEO optimization for better ranking
- Direct cooperation with famous journalists and bloggers
- Various promotion channels
- Wide coverage and ability to target audiences
- Analytical tools
- High cost of services
- Maximum word count – 400 (+$150 for every extra 100 words)
- Limited targeting options
- Additional charge for urgent publication or inserting images
PR Distribution
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- Mass distribution
- Affordable prices
- Niche targeting
- Embedding images and videos
- No restrictions on the press release length
- Detailed analytics
- Writing services
- Maximum distribution – 125 sites
- No geographic targeting
- No guarantees regarding publication dates
- Expensive analytics
Sitetrail
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- Publishing on websites and social networks
- Google News indexing
- Dofollow links on high-ranking resources
- Wide coverage
- High prices for services
Cision PRWeb
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- Broad performance indicators
- Optimized content
- Inserting videos, images, hyperlinks
- Good visibility
- Long publication times
- Lack of regional targeting
- No additional services
Newswire
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- Publication on the day the materials are sent
- Rush publication
- Responsive support service
- User-friendly interface
- Transparent pricing
- Different packages
- Detailed analytics
- Additional payment for video insertion
- One photo for the article
- Press release length limit (500 words)
- Publishing on social networks is not included in the payment
- Frequent delays in publication
Final Thoughts
Let’s summarize. It would be best to use press releases to promote your business and expand your target audience. But we ask you to be responsible when choosing a provider. If you cooperate with services that are not suitable for your project, then you risk simply losing your budget. To prevent this from happening, when choosing a provider, pay attention to the following criteria:- publication time;
- target audiences (geography, niche);
- guarantees against deletion and deindexation;
- ability to add hyperlinks and media;
- rating of sites where your press release will be published, etc.
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