In the ever-changing landscape of search engine optimization (SEO), staying ahead of the competition is paramount. One essential tool that has revolutionized the way websites monitor their performance and visibility is rank-tracking tools. These powerful applications and services allow website owners and digital marketers to track keyword rankings, analyze data, and make data-driven decisions to optimize their SEO strategies. With the help of rank-tracking tools, businesses can gain valuable insights into their website’s position in search engine results pages (SERPs) and take proactive steps to improve their online presence.
The best Rank tracking Tools to monitor your keyword rankings – Summary
- SE Ranking — The best rank-tracking tool overall. Includes backlink analysis, keyword research, site auditing, and more.
- SERPWatcher by Mangools — The best keyword rank tracker for beginners.
- Nightwatch — Feature-rich and affordable keyword tracking for both solopreneurs and agencies.
- SEMrush — The best keyword tracking tool for content marketing professionals.
- Wincher — The best online rank tracker for affordability.
- SEO PowerSuite — The best keyword rank tracker software (downloadable).
- Advanced Web Ranking — Another great dedicated rank checker tool.
- AccuRanker — The best keyword tracking tool for on-demand rankings.
- Authority Labs — The best keyword tracker for marketing agencies.
- Serpstat — An affordable all-in-one SEO tool with solid search rankings monitoring capabilities.
- Labrika — The best tool for tracking and site auditing.
- Google Search Console — The best free keyword rank tool.
- Whitespark — The best tracking tool for local search.
Best Rank Tracking Tools with Pricing Details
SE Ranking is our top pick for the best tool to track keyword rankings. It balances affordability, functionality, and ease of use.
It’s an all-in-one SEO tool, so you get far more than a search engine rankings tracker when you sign up for an account. You’ll also have access to a website audit tool, an on-page checker, a backlink tool, content optimization, keyword research, scheduled reporting, and other features that’ll help you improve your overall SEO performance and automate your processes.
But as far as the keyword rank tracker itself, the feature allows you to track results from Google, Yahoo, Bing, and YouTube daily. To see results, you can specify the country, city, or zip code. And you can track users on either desktop or mobile devices.
Aside from Google search results, SE Ranking also looks at Google Maps results and Google Ads rankings. It can even go as far as checking your performance for SERP features like snippets and videos.
You can add up to five competitors, see their performance on Google search, and compare their results against yours.
What if you don’t know who your competitors are?
Then use the same tool to get an insight into the top 100 search results. This will give you an idea of who you’re currently up against.
You can easily share ranking data with clients using a guest link Or set up automatic reporting templates to feature traffic, conversion, and other vital metrics alongside ranking data. Finally, if you’re an active Looker Studio user, you can deliver SE Ranking position data to your dashboards.
SE Ranking has a 14-day free trial for those interested (no card required).
SE Ranking offers flexible and fair subscription plans. The cheapest plan, Essentials, starts at $39.2/month, paid annually. Pro and Business plans offer 7 variations of data limits, so you can pick the one that suits you.
The Pro and Business plans include 3 and 30-user seats, which is incredible value for money.
2. SERPWatcher by Mangools
SERPWatcher is part of Mangools’ suite of SEO tools, including KWFinder, SERPChecker, LinkMiner, and SiteProfiler. Together, they help users to stay on top of their online marketing campaigns.
This program is extremely straightforward to use and set up. It’s perfect for new users who find other tools for checking search engine rankings way too scary. Mangools asserts that it takes just 30 seconds to move from initial setup to checking keyword ranks.
You’ll find other neat little features in SERPWatcher. For example, the Performance Index tells you the organic traffic potential of your website based on the current keyword positions and their search volumes.
SERPWatcher also lets you check rankings daily and show you SERP previews. And if it can track significant changes, you’ll receive an alert via email.
Use the precise rank tracking to see results by state, county, city, or DMA region for both mobile and desktop search results. You can then share the results with clients or other team members using an interactive report you can send using a link.
Agency ($129 per month), Premium ($69), and Basic ($49) are the monthly fees by paying annually and saving 40%. There is a free trial period of 10 days.
Nightwatch is one of the most budget-friendly rank-tracking tools on this list, affordable for solopreneurs and small businesses but also feature-packed for agencies with multiple clients.
Whether you’re looking to track your rankings locally or globally, Nightwatch enables you to segment your keywords (branded, high-volume, targeted, etc.) to see how each performs.
Keywords are tracked daily in Google and other search engines, such as YouTube, DuckDuckGo, and Bing, on mobile and desktop. Nightwatch collects data from all SEO sources, such as Google Analytics, Search Console & Keyword Planner.
Understand how to make your site more visible by tracking your SERP placements in organic search, featured snippets, local pack, and knowledge panel.
Nightwatch also has a reporting tool that can produce white-label reports (Optimize & Agency plans) and a site audit to help you monitor and optimize your on-page SEO.
Three plans are available: Starter $39/month, Optimize $99/month and Agency
$369/month. Save up to 40% when annual plans are purchased. All plans have a 14-day free trial.
SEMrush is the best digital marketing tool for SEO professionals. It’s the leading SEO content marketing tool, including a great rank-tracking tool for search engines.
The only downside is its premium pricing structure which makes this option ideal for medium to large-sized organizations.
Like any rank-checking tool, you can track your domain’s performance for your target keywords. However, you can also perform competitor analysis. And you can also use the rank tracker tool to spot and fix cannibalization.
You can track the volatility of Baidu and Google SERPs based on daily ranking changes. This should give you an idea if Google’s algorithm is changing. You’ll also see the domains with the best organic visibility. You can also see which competitors have the most keywords and paid traffic.
And remember, you’re getting all these features on top of the best online marketing tools available today. So while the plans are expensive, you’re getting your money’s worth.
Pro ($119.95 per month), Guru ($229.95 per month), and Business ($449.95 per month). Save 16% if billed annually. Custom pricing is available for companies that need a flexible plan.
Wincher is one of the most affordable rank-tracking software available today. But don’t let its pricing fool you. Its features let you monitor your keywords just as efficiently as other tools.
It has a clean interface that lets you monitor your progress. You’ll see all the keywords you’re ranking for, their position in the SERPs, traffic, volume, and other relevant information.
You can also use it to monitor your competitors’ data as well. This helps you keep tabs on other sites in your niche.
The Keyword Research tool helps you find new words and phrases to target so you have a better shot at success.
If local rankings are a priority, you’ll be happy to know that Wincher supports over 100,000 locations in over 40,000 cities. You can get rankings across 180 countries.
You’ll also have full API access to build your integrations. With Wincher, you can create reports, detailed dashboards, and documentation. You can also connect your account to Google Data Studio.
Other features include tracking multiple devices, organizing and collaborating, and producing PDF reports.
Starter (€24 per month; billed annually), Business (€49 per month; billed annually), Enterprise (€199 per month; billed annually)
6. SEO PowerSuite
SEO PowerSuite is unique in that it’s software that you can download and install on your computer. While you need an internet connection to get data, you can view reports offline, making it ideal for people who can’t go online while on the move.
It is unbelievably affordable, making it the right choice for an organization with many clients. It can track unlimited keywords, but you must use a proxy.
SEO PowerSuite sells four tools: SEO Spyglass, Website Auditor, LinkAssistant, and Rank Tracker. We’ll set our focus on the last one.
Rank Tracker is easy to use. Once it’s set up, all you need to do is hit a button, and it will check Google to see if your pages moved up or down the search results. There’s even a graph that shows your site’s progress over time.
It checks the results of 327 search engines; lets you analyze up to 10 competitors; and shows your rankings in other verticals like images, videos, and news. You can also check your rankings in different parts of the world.
There’s also a white-label feature that lets you send professional ranking reports to clients.
Free, Professional ($299 per year), and Enterprise ($499 per year)
Also read: Content Distribution Tools
7. Advanced Web Ranking (AWR)
Advanced Web Ranking is the best rank-checking solution for some people because that is its sole focus. Sure, it has SEO reporting and competitor analysis features. But there’s no denying that AWR’s bread and butter track keyword positions on search engines.
AWR can get data from over 4,000 search engines, including Google, Yandex, Baidu, DuckDuckGo, YouTube, and Amazon. And that’s for both mobile and desktop rankings.
If your business is local, you can use the local rank tracking feature to narrow the search results to your country, city, or state. You can even set the GPS coordinates that you want to track.
Best of all, you can get the results whenever you want. If you need it immediately, no problem. You can also set reports to come in on regular intervals: daily, weekly, every two weeks, or monthly.
It also has integrations for Google Ads, Analytics, and Search Console. This makes it easier to stay on top of your progress. You’ll also be able to get an idea of what’s causing you to go down in the organic SERPs and fix those issues.
Starter ($49 per month), Pro ($99 per month), Agency ($199 per month), and Enterprise ($499 per month). Save 10% by paying annually. It offers a 30-day free trial. No credit card is required.
AccuRanker claims to be the world’s fastest and most accurate rank tracker. Whether that’s true or not, it’s impressive that it gives instant, on-demand ranking updates when needed. As you may have noticed, that’s not a feature all rank tracker tools offer.
But AccuRanker can do more than that.
The SERP History tool informs you which SERP features to drive traffic to your site so you can think about your next move. The In-Depth Analysis lets you segment and filter the data you can share with your teammates.
AccuRanker supports third-party integration with digital marketing tools like Google Search Console, Google Analytics, Google Sheets, Adobe Analytics, Google Data Studio, and Databox.
You can add and manage unlimited domains. You can tag landing pages and organize large keyword data. Higher plans let you add as many users (or clients) as you need.
AccuRanker’s pricing is simple. There’s only one plan. You set how many keywords you want to track, and the price will go up or down. You can upgrade, downgrade, or cancel your subscription at any time.
1,000 Keywords ($109 per month). The price will change as you add more keywords. You save 10% if you pay annually.
9. Authority Labs
Authority Labs is a rank-tracking software with white-label capabilities, making it a solid choice for digital marketing agencies.
This tool can automate local and mobile rank tracking with daily reporting. It can also recover those “(not provided)” data you’d normally encounter in other rank-checking tools. All you need to do is to provide the domains, keywords, and locations that you want Authority Labs to check, and it will handle everything else.
Other benefits include competitor tracking that gives you that much-needed edge over other domains in your niche. Also, you can add unlimited users. So you can create accounts for your teammates or clients.
Authority Labs also works with Google Data Studio (GDS). You can take the reports that Authority Labs generates and use them in your Data Studio reports.
You can white-label reports by adding your company logo, colors, and branding. There’s also the option to add search engine rankings, search volume, and rich snippets to your GDS reports. Blending your data with other Google properties like Search Console and Google Ads is also easier.
Pro ($99), Pro Plus ($225), Plus ($49), and Enterprise ($450) are the monthly fees. A 14-day free trial is available. Credit cards are not necessary.
Serpstat is another all-in-one SEO tool that has a keyword-tracking capability. So if you need additional features like keyword research, site auditing, competitor analysis, and backlink analysis on top of a ranking tool, then SERPstat isn’t a bad choice.
But let’s focus on the SERPstat Rank Tracking Tool itself.
This can help you with organic and paid search results for your domain or competitors. If you’re a big brand, know that you can check your rankings globally. However, if you’re a small, local business, you can also check the search rankings for a specific region you set.
You can track your market share with analyzed keywords and set up a schedule for daily, weekly, or monthly reports.
Lite ($69 per month), Standard ($149 per month), Advanced ($299 per month), and Enterprise ($499 per month). Save 20% when you sign up for annual billing. Big enterprises can set up a custom plan.
11. Google Search Console
Google Search Console is admittedly limited, but it’s free, making it a good choice for those just starting.
With it, you can see which search queries bring users to your site. You can also analyze your domain’s clicks, impressions, and—more importantly—your position in the SERPs.
You’ll also receive alerts if Google finds issues on your site. You can also optimize your site for AMP: mobile usability and rich results.
Effective rank-tracking tools have become indispensable in the world of search engine optimization. By keeping a close eye on your website’s rankings, you can identify areas for improvement, optimize your content and keywords, and ultimately enhance your online visibility. With many options available, choosing the right rank-tracking tool that aligns with your specific needs and goals is essential. Whether you’re a website owner, an SEO professional, or a digital marketer, investing in these tools will give you the competitive edge needed to thrive in the ever-evolving digital landscape. So don’t wait; start leveraging the power of rank-tracking tools today and unlock the full potential of your online presence.
What are rank-tracking tools?
Rank-tracking tools are software applications or online services that monitor the search engine rankings of websites for specific keywords or phrases. They provide valuable insights into the performance and visibility of a website in search engine results pages (SERPs).
Why are rank-tracking tools important for SEO?
Rank-tracking tools play a vital role in SEO by providing essential data on keyword rankings. They help website owners and SEO professionals monitor their progress, identify trends, and make informed decisions to improve their website’s visibility and organic traffic.
How do rank-tracking tools work?
Rank-tracking tools typically work by querying search engines with specific keywords and tracking the positions of websites in the search results. They often provide historical data, competitor analysis, and other metrics to give users a comprehensive understanding of their website’s performance.
Can rank-tracking tools track rankings on multiple search engines?
Many rank-tracking tools can track rankings on multiple search engines, including Google, Bing, Yahoo, and others. They allow users to customize their tracking settings and monitor their performance across different search engines simultaneously.
What features should I look for in a rank-tracking tool?
When selecting a rank-tracking tool, consider features such as accurate and up-to-date data, comprehensive reporting, competitor analysis, keyword research capabilities, mobile tracking, and integration with other SEO tools. Choosing a tool that aligns with your specific needs and provides actionable insights for optimizing your SEO strategy is important.