Welcome to our comprehensive guide on content distribution tools. Creating high-quality content is just the first step in today’s digital age. To maximize its impact, you need effective strategies for distributing that content to your target audience. This is where content-distribution tools come into play. These tools empower you to reach a wider audience, increase brand visibility, and drive more traffic to your website or blog. This article will explore various tools to help you amplify your reach and make the most of your valuable content. Whether you’re a marketer, blogger, or business owner, these tools will provide the means to distribute your content effectively and achieve your goals. Let’s dive in and discover the world of These tools.
Comparison Criteria
What do I look for when I select the best content distribution system? Here’s a summary of my evaluation criteria:
User Interface (UI):
I look for tools that have clean, straightforward designs. Your team has enough on its hands already. They shouldn’t waste time finding the right functionalities to do their jobs.
Usability:
I look for simple solutions so that everyone can use them. Your team should be able to make the most out of each tool after a short onboarding process.
Integrations:
I look for tools that integrate with the other apps in your technology stack to make your team’s work easier.
Value for Pricing:
I look for software that enables you to access your most valuable channels easily so you get a good return on your investment.
Content Distribution Platform: Key Features
I look for key features when selecting the best content distribution software.
Planning & publishing
The content distribution tool should help you plan and publish content across different channels.
Content customization
The solution should enable you to repurpose your content into platform-specific formats, such as carousels, Stories, etc.
Communication and Collaboration
The software should enable your team to revise, comment, edit, and review the content before sharing it.
Also read: Best Collaboration Tools and Software to Use (Free and Paid)
Engagement notifications
The solution should send you real-time notifications when someone interacts with your content so you can respond to comments and build an engaged community.
Analytics & Reporting
The platform should help you gather data about your content and use that data to build reports you can share with your team, company executives, or stakeholders.
Also read Analytics Tools: Measuring and Analyzing Marketing Performance.
Improve your content marketing efforts with distribution software
By placing the appropriate assets in front of the appropriate audience, content distribution software aids in your ability to reach a wider audience. These solutions enable you to expand brand awareness and engage with various customer groups by simplifying producing content across various media.
“Providing your audiences with quality content gives both your prospects and customers a positive experience whenever they visit your website, social media pages, or any other digital platform you’re using for your campaign,” said Shawn Byrne, Founder & CEO of My Biz Niche, a digital marketing firm. They may continue to associate your brand favorably with that great experience and frequently return to view more of your content.
You can establish a connection with your audience using content distribution tools.
The Best Content Distribution Tools
Here’s a brief description of each content distribution app to showcase each tool’s best use case, some noteworthy features, and screenshots to give a snapshot of the user interface.
1. StoryChief
Optimize your content for SEO before sharing.
Using the well-liked content marketing tool StoryChief, teams can easily disseminate their material across several media and optimize it for SEO. The software’s user-friendly interface makes planning a multi-channel content marketing strategy simple.
One feature that distinguishes StoryChief from its rivals is its SEO content creator. Before posting your material, the author offers you practical tips on improving it, and you are free to enlist the help of collaborators.
Unsplash, Google Contacts, Buzzsprout, Youtube, Instagram, LinkedIn, Facebook, Soundcloud, Medium, Salesforce, and email marketing software are just a few tools that StoryChief works with.
Pricing:
StoryChief costs from $90/4 users/month. You can access a free 14-day trial and book a demo.
2. Paperflite
Track your marketing performance with email gates.
A content management and sales enablement tool, Paperflite aids teams in organizing and distributing their information. You can monitor how your audience interacts with your assets using the platform, learn what works and doesn’t, and where your leads are coming from.
The ability to build email gates for your assets is the standout feature of using this system. This makes it easier for you to monitor who engages with your material and provides useful statistics, such as views, downloads, and average time spent, that you can use to enhance your marketing efforts.
There are many tools that Paperflite integrates with, including Pipedrive, HubSpot, Eloqua, Salesforce, and Klenty.
Pricing:
Paperflite costs $50/user/month. You can access a free demo.
3. Buffer
Improve your social media engagement with automation and personalized suggestions.
With the help of Buffer’s social media management tool, teams can reuse content and increase engagement on several channels. The platform is a terrific option for individuals who don’t want to waste time structuring their content for various channels because of its automation features.
Buffer’s ability to determine what appeals to your target audience and provide tailored recommendations is one of its strongest features. The solution provides samples of posts previously successful for you on each distribution channel.
Numerous services, such as Canva, Google Drive, OneDrive, Dropbox, Zapier, Quuu Promote, Google Analytics, and Feedly, are integrated with Buffer.
Pricing:
Buffer costs from $5/social channel/month. You can access a free 14-day trial. The platform also offers a free forever plan with limited capabilities.
4. Widen Collective
Speed up your publishing process with templates.
A digital asset management (DAM) platform called Widen Collective enables teams to quickly produce, evaluate, and distribute content. Your team members may work together on assets with the solution, and performance dashboards let you monitor the success of your content marketing campaigns.
Widen Collective offers pre-approved templates to help you create content more quickly. Every asset you upload can be more carefully structured, saving you time. You can work with your team to create a model and then apply that model to each piece of content you publish online.
Numerous well-known programs, including Slack, Drupal, Salesforce, WordPress, Hootsuite, and Adobe Creative Cloud, are integrated with Widen Collective.
Pricing:
Widen Collective offers customized pricing upon request. You can access a free demo.
5. The Juice
Share your assets with B2B marketers and sales professionals
A B2B content marketing platform called The Juice seeks to transform how sales and marketing professionals consume excellent content. The platform provides curated suggestions of digital assets to its users based on their interests, saving them the time and effort of searching the internet for every pertinent press release or blog post.
You can work with The Juice as a B2B company to send content to a targeted audience and raise brand recognition. On the platform, you can also monitor the effectiveness of your assets.
The finest feature of this platform for content marketers is the ability to access pertinent materials directly in their feeds without having to interact with content gates, sponsored content, or marketing campaigns.
Pricing:
You can join The Juice for free.
6. Hootsuite
Organize and monitor your marketing efforts from a centralized location
Hootsuite is one of the world’s most popular social media management solutions. The platform helps teams expand their reach by easily sharing posts across multiple social networks.
Even though Hootsuite helps you manage every aspect of your social media presence, the best thing about using it is its ability to organize your content promotion. Keeping track of your paid media efforts, PPC marketing, influencer marketing, paid content promotions, retargeting, etc, can take time and effort. But Hootsuite helps you save time by allowing you to create and monitor all these efforts, along with your earned media and owned media, from a central location.
Hootsuite integrates with many tools, including Salesforce, Zendesk, ReviewTrackers, Panoramic Multiview, and Talkwalker.
Pricing:
Hootsuite costs $49/user/month. You can access a free trial for 30 days.
7. Templafy
Internal content delivery solution
With the help of Templafy, a content management system, organizations can easily share material with their staff inside the apps they use to do their work. By doing this, you may save your team members time by ensuring they always have access to the most recent versions of your papers.
The main benefit of employing this solution is that customers can access on-brand materials regardless of the app they use. Your team will save time by not having to search for resources, and their work will seem and feel the same whether they produce a slide presentation or a spreadsheet.
Unsplash, Pexels, OneLogin, Salesforce, Microsoft Teams, Google Drive, and Box are just a few programs that Templafy interacts with.
Pricing:
Templafy offers custom pricing upon request. You can access a free demo.
8. Contently
Improve your content marketing efforts with the help of a global talent network.
With a global talent network, Contently’s content marketing software assists teams in developing and implementing data-driven marketing plans. This site is a fantastic option for companies hiring top-tier freelancers who need more internal resources to accomplish their marketing objectives.
Even if Contently facilitates connections with independent contractors, its in-depth analytics is its strongest feature. With the help of the solution, you can determine how your audience interacts with your assets and change your strategy accordingly.
Facebook, Twitter, LinkedIn, WordPress, Drupal, and more programs are all integrated with Contently.
Pricing:
Contently offers customized pricing upon request.
9. Outbrain
Attract more prospects with targeted content
With the help of Outbrain, you may distribute your material to a wide audience of potential customers without spending a fortune. You can use the software to monitor user interactions and increase website visits.
One of its benefits is this software’s ability to make it simple to develop contextually relevant marketing campaigns. You can choose from a wide range of audiences to improve your chances of discovering potential customers.
Pricing:
Outbrain offers customized pricing upon request.
10. Purple DS
Use personalized content to reduce churn
Teams may repurpose material and publish it on various platforms using material DS, a content management and distribution tool. The software uses AI to expedite your publishing and distribution processes.
The flexibility to produce personalized material is the best part of using this system. By using this functionality, you can improve user engagement across all of your channels and lower churn rates. Three customizing options are available: collaborative filtering, offering recommendations based on previous user behavior, and offering comparable content.
Numerous programs, including Firebase, Google Analytics, Quantcast, Piano, and Adobe Analytics, are integrated with Purple DS.
Pricing:
Purple DS offers customized pricing upon request. You can access a free demo.
Some Other Options
Here are a few more that didn’t make the top list.
Canvasflow
Mobile content publishing hub that helps you create and distribute interactive content to your target audience.
MeetEdgar
Social media management solution that enables you to schedule posts on every popular social media channel at once.
BuzzSumo
Content distribution software that helps you understand what your audience is looking for, contact influencers, and track your marketing efforts.
Heretto
Content management software that helps you create content and publish it on multiple channels from a central location.
Dynamicweb
Content management solution that enables you to operate multilingual sites and scale your content production.
Woodwing
Content management and distribution software that enables you to create workflows, review and approve assets, and optimize your publishing process.
DNN
Content distribution platform that helps you share your assets on websites, apps, and every social media network.
Hubert
Multi-channel publishing solution that uses AI and Machine Learning to improve your content management process.
Conclusion
In conclusion, URL-shortening tools have revolutionized sharing and navigating the online landscape. These tools offer convenience, simplicity, and improved user experience by condensing long URLs into short, manageable links. URL shortening tools make sharing links easier on platforms with character limitations and provide valuable tracking and analytics capabilities. From monitoring click-through rates to gaining insights into audience engagement, these tools offer enhanced control and measurement of your online campaigns. Embrace the power of URL-shortening tools to streamline your online communication, improve link sharing, and enhance your overall digital presence. Start leveraging these tools today and unlock the full potential of concise and impactful URL management.
FAQs
What are URL shortening tools?
URL shortening tools are online services or applications that transform long, complex URLs into shorter, more manageable links. These tools replace the original URL with a shortened version, typically with fewer characters, making it easier to share and remember.
Why should I use URL-shortening tools?
URL shortening tools offer several benefits, including making links more visually appealing, saving space in character-limited platforms like social media posts, and improving the overall user experience by reducing the complexity of URLs. Additionally, these tools often provide analytics and tracking features that allow you to monitor link clicks and measure the effectiveness of your online campaigns.
Are URL shortening tools safe to use?
Most URL shortening tools are safe, but exercising caution and using reputable services is essential. Some malicious individuals may misuse URL shorteners to conceal malicious links. Therefore, it’s advisable to choose established and trusted URL-shortening tools to ensure the safety and reliability of the shortened links.
Can I customize the shortened URLs?
Many URL shortening tools offer customization options that allow you to personalize the shortened URLs. This feature enables you to create branded and more memorable links that align with your brand or campaign.
Do URL shortening tools affect search engine optimization (SEO)?
URL shortening tools themselves do not directly impact SEO. However, it’s worth noting that some URL shorteners use 301 redirects, which pass the SEO value from the original URL to the shortened URL. If you’re concerned about SEO, choosing URL shorteners employing 301 redirects to preserve link equity is advisable.
