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Search Engine Marketing Tools for Beginners
SE Ranking
Best for SEO and digital marketing for startups, small and mid-sized businesses, SEO specialists, and agencies. Price:
The Essential plan, which costs only $39 per month and includes over 37K keyword checks, allows for 10 projects per account and 5 rivals per project. You receive limitless projects with 10 rivals on the Pro plan, which costs $89 monthly. You receive 20 competitors per project and limitless projects with the Business plan, which costs $189. With the help of SE Ranking, you can create an SEO campaign from scratch. The supplier offers a variety of tools, including a backlink checker, a website audit tool, an on-site SEO checker, and tools for keyword research and suggestions. The program is appropriate for novices because of its extremely user-friendly UI. Additionally, all the data is nicely visualized for your convenience.Features:
- Keyword research and suggestions
- Backlink checking and monitoring
- Website audit and on-page SEO checker
- Affordable pricing
- Custom pricing plans are available
Ranktracker
Best for Keyword Research, Backlink Monitoring, Website checkingPrice:
There are four prices. The cheapest option is $16.20 per month. The Double Data Plan is $53.10, while the Quad Data Plan is $98.10. Conversely, the Hex Data plan would set you back $188.10. You receive a complete SEO toolset with Rank Tracker, which can significantly improve your website’s ranking and increase visitors. The software may identify high-performing keywords and analyze rival websites to determine which terms are most beneficial to them. The tool may also learn more about a competitor’s website’s domain rating, URL rating, and amount of backlinks. The software also performs a fantastic job of quickly identifying any SEO problems affecting a website.Features:
- Keyword Research
- On-Page SEO Analysis
- Backlink Checking
- SERP Checker
- Comprehensive Reporting
Semrush
Best for online advertising, social media, SEO, and content creation.Price:
Three price tiers are offered. For $99.95 a month, the Pro version is appropriate for freelancers, startups, and digital marketing professionals on a tight budget. The Guru version, intended for small and medium-sized digital marketing businesses, costs $199.95 monthly. Large marketing agencies and owners of e-commerce websites are the target market for the $399.95 per month Business edition. In the picture below, the specifics of the various bundles are shown. The software is available for a free, seven-day trial. Semrush provides extensive SEO and digital marketing services. To handle PPC, SEO, and SMM initiatives, you get access to over 40 tools. Using digital marketing tools, you may perform rival website analysis, social media conversion analysis, ranking analysis, and more. A content marketing strategy, branded reports, and historical data are also included in the Guru version.Features:
- Generate 3,000 to 10,000 reports per day
- View 10,000 to 50,000 results per report
- Keyword metrics
- Product listing ads
- Historical data analysis
SEO PowerSuite
Best for Link Building, Website Auditing, Keyword Research, and SEO analysis.Price:
No cost to use; the professional plan costs $299 annually. The annual cost of the enterprise package is $499. You receive a full set of tools with SEO Powersuite that can significantly enhance your website’s SEO strategy. You have a rank tracker that can assist you in locating the keywords required to dominate search engine rankings. Your link assistant can aid you in creating an effective campaign for link building. The last option is the WebSite Auditor, which may help you with technical and on-page SEO inspection.Features:
- SERP Tracking and Analysis
- Keyword Research
- On-Page and Technical SEO Auditing
- Site structure visualization
- Backlink analysis
WordStream
Best for online advertising for small businesses, advertisers, and marketing agencies.Price:
WordStream comes in a variety of price tiers. Costing $199 a month, the WordStream Advisor offers website reporting, conversion tracking, keyword analysis, and landing page creation. The advanced version through Premier Consulting costs $448 per month. It includes assistance from licensed professionals in online advertising, in-depth tactical account guidance, knowledge of the industry’s best practices, and a tailored road map for your digital marketing objectives.Features:
- Smart ad creator
- Keyword research tool
- Conversion and source monitoring
- Technical guide
Google Ads
Best for displaying ads to promote websites and products on the Google advertising platform.Price:
Google billed customers using the cost-per-click (CPC) or Cost-per-impression (CPI) methods. The cost of Google Ads fluctuates according to the keyword’s level of competition. Low-competition keywords cost less than $1, and high-competition keywords cost above $2. The display advertising system of the dominant search engine Google is called Google Ads. You may manage and personalize digital ad campaigns with the SEM tool. You may also utilize the free Google Keyword Planner tool to find appropriate keywords for the website. Search engine results include advertisements run via the Google Ad platform. You can use Google Ads to target people depending on their location.Features:
- Create and manage ads
- Keyword planner
- Pay for results
- Set budget limits
SuperMetrics
Best for integration with digital marketing platforms for advanced PPC, social media, SEO, and web analytics.Price:
Supermetrics’ price varies depending on which app it interfaces with. Google Sheets connectivity is offered for $99 per month. The monthly fee for integrating with Data Studio is $39. Excel integration is a further $99 per month. Integration with BigQuery costs $190 per month. Further add-ons enable Excel data monitoring, such as Supermetrics Data Graber, which is available for $19 a month. Supermetrics Uploader automates and arranges the upload of advertising data into Google Analytics and costs $39 per month. Supermetrics Functions interact with Google Sheets and Excel and start at $29.99 monthly. The software is available for a free 14-day trial. Supermetrics make it easier to collect information for fine-tuning digital marketing strategies. The program can be integrated with a variety of apps from third parties. The program can be used to automate data transfer for digital marketing efforts.Features:
- Optimize PPC campaigns
- Integrate with apps including Google Analytics, Facebook, Bing, Adwords, Twitter, LinkedIn, Google Sheets, and Google Data Studio.
OptyMyzr
Best for enterprise-grade digital marketing optimization on Google Ads, Bing Ads, and Shopping Ads.Price:
OptMyzris is offered in a variety of price ranges. PRO, PRO+, or Enterprise packages are available. You can also test the tool’s functionality for up to two weeks using the program. The PRO package, including automation, connectivity with 25 ad accounts, and core digital marketing optimization features, costs $499 monthly. The PRO+ has 50 ad account integration in addition to all the capabilities of the PRO edition. Call the business for a personalized quotation on the Enterprise plan, which includes API connectivity and 50+ ad accounts. All accounts support individualized training sessions for managing digital marketing campaigns.Features:
- Digital campaign optimization
- Data insights
- Customized reports
- Custom digital marketing workflows
- Flexible Rule Engine/PPC scripts
Keywordtool.IO
Best for generating keywords from Google, YouTube, Bing, and other platforms for free.Price:
The free, basic version produces more than 750 long-term keywords. The Pro version is offered in three package types: Pro Basic, Pro Plus, and Pro Business. The Pro subscription, which includes over 7,000 keyword searches, competition keyword analysis, and two times more keyword development, costs $69 monthly. The Pro Plus and Pro Business packages, which offer CPC data and Google Ads competition data, cost $79 and $159 monthly, respectively. Additionally, the Pro Business supports up to 50 API queries daily. The software is available for free 30-day trials.Features:
- Generate over 750+ keywords
- Obtain search volume data for 192+ countries and 46+ languages
- Get search volume from Google Ads
- Generate keywords from Google, YouTube, Bing, Amazon, eBay, Twitter, Instagram, and Play Store.
SpyFu
Best for analyzing digital marketing campaigns of competitors to find effective keywords and ads.Price:
There are three distinct packages for SpyFu. The entry-level service costs roughly $33 per month and includes weekly keywords, data analysis, domain and sales lead contacts, and limitless search results. The monthly prices for the Professional and Team editions are $58 and $199, respectively. These packages support more sales leads and keyword rankings. The software is available for a 30-day trial period. SpyFu offers thorough services for streamlining digital marketing initiatives. The online SEM tool can be used to monitor competition keywords and advertisements. You can learn about effective digital marketing initiatives using the tool’s information.Features:
- Analyze competitor’s keywords
- Download competitor’s digital ads and organic search results
- Unlimited searches
- Unlimited exports
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