What Is Content Curation And How Is It Done?

A Curator, in art museums, is one who strategically chooses the collections that may interest a specific audience. Well, marketers adapted the term to their field as content curation, in which the search, collection, and filtering of information are essential to attract and retain new audiences.

If you want to know how to perform content curation and what benefits it can bring to your company, keep reading.

What Does Content Curation Mean?

Content curation is the process of finding and collecting content online to share on your own channels. Unlike content marketing, curation does not involve creating your own content. What it entails is an investigation on the web where useful content is selected for the audience and disseminated, seeking to increase the value of the brand itself and to retain users through the content of interest.

The Role of Content Curator

The use of the Internet has exponentially increased the amount of information received daily, which is why it is vitally important for a brand to stand out and offer attractive, agile, and engaging content that makes it memorable.

The Content Curator is the person responsible for selecting and investigating content that adds value to the audience while providing value to the company. This content can be an interesting post, an image, a tweet, or advice from an opinion leader, among others.

This figure has evolved from a fad to a true necessity, as companies that focus solely on themselves and lack a curious and exploratory spirit begin to lose their competitive and innovative edge in the market.

Why Is It Important To Do Content Curation?

As more companies adopt marketing strategies to position themselves, the Web is becoming increasingly filled with content. Business owners from around the world are competing for a place in their industries, and in the process, they are generating a substantial amount of content. This leads to a situation often referred to as poisoning.

When numerous media outlets write about a given topic, users are challenged to sift through the information and find quality content. Therefore, if a company opts for content curation as part of its strategy, it helps customers quickly access good information and can become a reliable source of ongoing consultation.

The Need For Intoxication In The Information Society

The Information Society refers to the economic, political, sociological, and cultural context in which most human beings live today, characterized by various phenomena made possible through the intensive use and evolution of technologies. of the information.

The Internet has been integrated into every space at a speed never before experienced, enabling the production of information on a large scale. In this sense, content curation appears as a rationalized way of searching for and filtering information, subsequently characterizing it and re-disseminating it, thereby providing added value.

Companies can benefit from its application by focusing the attention of their target audience on specific strategic issues and topics, thereby avoiding the prevailing information dispersion on the network.

Also Read: What is Lead Scoring In Online Marketing

How To Do A Good Content Curation?

The purpose of content curation is not only about keeping your audience happy, it also seeks to attract new users. So, how can you ensure that the time spent curating content is useful and stands out to your target audience?

Here are some tips to make your work as a content curator fruitful. This is not a step-by-step; it is a simple guide of good practices that you can take into account when doing this work.

1. Identify the interests of your audience

When collecting information, it is essential to understand the audience’s interests and needs to provide relevant and useful content. Of course, it is crucial that these are aligned with the company’s objectives.

For this, it is very useful to resort to a buyer persona, that is, a fictitious representation of our potential client. You can also use questions like:

• Why is this content useful for my audience?
• Is it a reliable source?
• What sets it apart from the rest to warrant sharing?
• Is it aligned with the perception of my brand by users?

2. Search, Filter, and Organize Your Content

Keeping in mind the needs of your users, you can begin searching for relevant content. Using sources like social networks, websites and aggregators is a good way to start.

Next, filter the content based on its relevance to your brand and audience. It is also important to consider the quality and language used to determine if they are consistent with our brand’s standards.

Finally, organize it within your content plan and save the sources for later use.

3. Add a Personal Touch

Try to add something useful to your curated content. Although it is not a mandatory point, it brings fresh air to the publication and allows the user to understand your perspective on what you are sharing.

You can also choose to create an image from the content you share. In this way, you help the user relate the two concepts, that of your brand (visual) and the one that you share (content).

4. Mention or Tag Your Sources

Keep in mind that curation is about sharing content, not appropriating it. Failure to do so is not only considered poor practice but also gives the brand a negative impression.

You can use resources such as “sharing” on social networks so that the user can directly identify the original source of the content. On platforms like Instagram, you can use the at-sign (@) to mention the original author.

5. Distribute and Measure Your Content

Combine your curated content with your own content. Although there is no exact figure of what percentage each one should have, your own content must be of quality, useful, and original.

Then, publish it on your various channels and analyze your audience’s behavior. In this way, you will be able to determine which platform works best for you; review the comments and analyze the level of engagement to apply improvements for a new strategy.

Use Free: Online Text Editor Tools

Benefits of Content Curation

Throughout the post, you will have realized that content curation has great advantages. We detail the most notable ones:

Time-saving

While original content is of great value to users, it takes significantly longer to create than to share. Therefore, resorting to content curation must be part of the strategy.

The time savings are not only represented for the writer, but also for the staff involved in the design and all team members involved in creating new content.

Loyalty To The Audience

The creation of social networks or communication channels is key. Not only to communicate the news and services of a company, but to create a community.

Curated content can spark an interest in the brand and foster a connection with it to the point where it becomes a means of consultation or entertainment whenever needed.

Keep in mind that you are not the only one with the authority to speak about a topic; therefore, giving other brands a voice to delve into a topic or communicate their point of view will be of great value to your audience.

relationship Building

Content curation not only increases the link between your brand and your user, but it also allows you to create new relationships with those media, brands, or opinion leaders that we echo.

By citing the source, we demonstrate our genuine interest in the content they offer and facilitate future collaborations.

Demonstrate Reliability

Curating high-quality content consistently requires staying up to date with the latest developments in your industry. That makes the user know that every time you share something, it will be worth reading.

Complement Your Calendar

In social networks, it is essential to communicate every day. In some cases, you may need to appear more than once a day. Therefore, the amount of content you must generate is high volume. Through content curation, you will be able to fill spaces in your calendar where you feel empty or at times when innovative ideas are scarce.

Best Tools To Use For Content Curation

Buffer

This first content curation tool differs from others by its ability to analyze user posts and to see the reach they have had, retweets, and mentions.

Social Champ

Social Champ is the best tool for managing and scheduling posts across all your social media accounts from a single platform. It also enables you to engage with your audience and analyze the performance of your socials with advanced analytics reports.

Feedly

Feedly is one of the favorite tools of bloggers. It allows gathering content from the sources preferred by the audience and categorizing them into thematic groupings. This is useful to plan the thematic lines from which you will feed your content.

TalkWalker

This Hootsuite application is a Social Listening tool that has an alert function on both web and social media trends. These topics must be carefully selected and limited to avoid receiving avalanches of information every day and causing the opposite effect.

One of the great advantages is that it is linked to Hootsuite, which allows you to share content immediately without having to go through another application.

Instapaper

This tool is very useful for content curators, as it allows you to save posts while browsing the web. It has the great advantage of allowing the use of comments and highlighting, so that later you can know what intention or idea you had when reading it.

We can say that for all of the above, the Content Curator is a necessary professional to help companies clarify their online presence, at a time when people browse the web looking for new and original content.

Conclusion

Word of mouth remains a viable option that continues to work. However, even large companies that do not need online visibility to survive are considering having a web presence, not only interacting through social media but also offering content that contributes to creating currents of opinion and ultimately achieves a closer connection between the reader and their brand.