SEO Basic Principles : Beginner Guide For Kickstart

What do we go through in this training with the basic principles of SEO? Watch the movement here in the video, or read on for the transcript of the lessons:

SEO Basic Principles to Get to the Top of Google

When you are here, you have already decided that you want to be at the top of Google and grow your website. This is not masterclass training in search engine optimization.

Welcome to this online training: come on top in Google, the essential points to tackle for your site in three days. I want you to be able to pick up the essential points of your site after this training, so we keep it nice and simple because the most crucial thing is nice and straightforward:

Someone searches on Google, and the results are excellent. You see, Google wants to help visitors with their searches, so it puts the best page at the top.

It’s as simple as figuring out what people are looking for, analyzing the competition’s efforts for these keywords, and creating better text.

The last thing Google looks at is voting for your websites from other sites, but I have some tips for that, too. Let’s start with the next lesson: keyword research. Learn an easy way to find out what searches people use to find your products.

How does It Look?

First of all, it is time to determine exactly how your audience is looking for your products, or gather information about the problems, issues, or struggles they face.

What are people looking for, what wording do they use, and what questions do they ask? List different keywords and phrases that potential customers could use to find you. Everyone ultimately searches Google, too.

It is essential to determine exactly how your audience looks for your products or obtains information about related problems. What exactly are people looking for?

What wording do they use, and what questions do they ask? List different keywords and find phrases that will help potential customers find you.

Everyone eventually searches via Google, but how do you know exactly how people are looking for you? It may not sound easy, and many tools can help you a lot, but one way we still use is to go to Google and type our search there.

For example, you buy suspenders. If you search for suspenders, you will, of course, first get all the pages with suspenders, and the top ones are the ads.

But the moment you click again on the top in the search bar next to your keyword (braces), you immediately see several related searches:

These are things that people have searched for before, so what do they type in Google?

You can write about these ways because people look them up, and you want to be found there.

But these are only a few, but what you can also do is to type in then a letter, and then you will get all things with suspenders or your product, followed by the “a”:

Those are articles about putting suspenders on the back: what exactly does that look like? If you’re selling American flag suspenders and don’t already have one, you might want to start selling them.

How do you attach suspenders to your pants, for example, with a button or clips? And these are all article ideas you can start using on your website. You can also do this with “b”, “c,” and “d,” and you can go through all the letters to see what exactly people are looking for in Google.

We distinguish between the main subject, the main topic, and the subtopics that you can write about within the same article. For example, about Google Analytics.

People are also looking for search engine optimization, goals that you can measure with Google Analytics, find keywords with Google Analytics, site speed, and time on site.

These are all things people look up when they learn how search engine optimization works in combination with Google Analytics. You can also build your topics or themes and start writing great texts for your website.

Ok, now it is time for you to do your keyword research. Start with your main subject, such as dogs. See how people search for this and how you could divide it into a few topics.

Then also does it for your most essential products, such as:

• dog leashes
• dog food
• dog clothes
• cat house
• cat food
• pet food, etc.

Also Read: Key SEO Trends: Top 5 Predictions

What Content do I Need?

Every site needs content to be found. The type of content you write and post depends on the kind of page it is intended for.

We mainly distinguish three types of content for a website:

• Category content
• Product information
• Blog content

Each of these pages has a different content purpose for the user, and, therefore, needs another type of content:

In general, three main page types can be distinguished. It is wise to see these as separate parts of your site when you start writing web texts for your online store.

The pages each have a different purpose and, therefore, the type of texts you want to place on them. We have the category page, the product page, and the blog page.

The most important thing about the text on your website is that it helps visitors. This is good for conversion, and Google wants to rank sites that best serve the customer.

The text fits the category page to make the visitor enthusiastic and perhaps explain why you chose this range and what appeals to you.

This group of products is excellent for helping customers achieve what they want. The more personal, the better.

The visitor’s goal is to determine whether the articles meet their needs. Your goal is to give them the information that makes them want to take a closer look at one or more of the products on your site.

Then we can immediately talk about that product page:

You want unique information on your product pages. Doing this for all your products is quite an investment, but it is more than worth it for your findability. Writing your text is essential to your site’s user experience and, therefore, to your Google ranking.

Just think about it: why should someone visit your product page instead of your competitor’s? Why should someone buy it from you instead of the competitor?

Is the answer just price or speed of delivery? No, also because you give them a good user experience. That means the information they can’t find elsewhere!

Start by optimizing a few per week, and in no time, your entire website will be filled with unique, high-converting texts. And what information can you add to your product page to help your customer better?

Think of information about the product that cannot be found elsewhere, for example, about its use, what it is intended for, and perhaps in which situation you choose this model compared to another.

It also makes it as personal as possible, including what you think of the product as a website, what you have tested, and why it appeals to you.

You can also think of photos no one else has and customer reviews. Well, a blog has a special place on every website. It can help you convey your message, show what you stand for, and position yourself as a subject matter expert.

It is always important to communicate in your unique style. But regardless of the message, the story, or the class, what exactly will you blog about?

You can use a blog to help people with search questions that are not directly related to products. People are looking for information about the types of products you offer, even when they may not immediately think of buying an item.

For example, “cheap Purina wet food” is a term appropriate for a category or product page, but “what kind of wet food is right for my senior dog?” is more suited to a blog post.

In the blog post, you can help people extensively about which properties of dog food work better for one dog than another, and what brand or ingredients they should choose.

Here, you can, of course, refer to valuable products that they could also buy from you. With a blog, you certainly do not have to limit yourself to matters surrounding your products; other related issues are also more than welcome. Consider topics such as:

• pet training
• SEO Agency Nashville
• Buy pet food in California
• the best places to take them out
• beaches where they are allowed to go

If your keyword research shows that many people look up these terms, then it is worth writing about them. All searches are potential customers, and you may not be selling something right now, but they will remember your name.

You can, for example, have them subscribe to your newsletter for valuable facts and thus build a relationship with them, or you can retarget them with Adwords or Facebook to bring them back to your website with advertisements.

Good luck with developing your first post. Then, on to building relationships in your field and getting referrals!

Also Read: SEO Tracking Guide: Metrics to Monitor

Search Engine Optimization Builds Your Authority

Every website needs good web text to be found. Nobody will deny that. That is why I also started to cover the different texts for the pages of your store.

But Google also wants to see other websites recommending your online store, and they do so through references. The last step is to get votes for your website.

Google can see from your texts that they are accommodating and will probably help the visitor very well. They can also see whether your readers help the visitor based on the visitor’s behavior.

If someone stays on your site for a long time and looks at multiple pages, your site is helpful. If someone immediately goes back to Google and clicks another result to find their answer, your site isn’t very helpful.

However, more sites could help visitors, which is why they check whether others also recommend your website. An online recommendation is a referral from one place to another.

What a site says to its visitors is, ” Look, that website has good information or good articles that you should also take a look at.”

Just as you would recommend a good restaurant to a friend, one website may recommend the information on another website to its users.

The website with the most informative texts and the best products is at Google’s top. But how do you ensure that other sites will place a referral for you?

After years of improving this technique, we have now found an efficient process and websites we can work with more often, but you can also implement some tips yourself.

There are 3 main ways you can tackle yourself:

• The first is writing a guest blog post for another site: you write an article that shares your field expertise. You can include your reference there, too, and the other side has an excellent article that helps their visitors. A real win-win! The idea is to reach out to the website owner and ask if you can write a guest post for their site. Nowadays, they often want a (small) fee for it, but sometimes this can already be a product.
• Also, you can have other bloggers write about you: there are many bloggers on the internet, so the chances are that there are also a couple who write about your field. And having another person write about your product is an excellent opportunity to get a referral. For example, you can ask to write a review in exchange for a product or see if they want to do a giveaway for their customers on your site. Of course, sometimes you will have to pay for these options.
• The third possibility is to name other people in your blog articles. For example, someone who publicly uses the kind of products you sell, like a well-known suspenders wearer. Let them know they have been mentioned in your article as a positive influence or as an excellent quote. And there’s a chance they will link to your page from their site. They may be proud to have been mentioned in your article.

With these three ways, you can increase the number of referrals to your website, and thus, Google will show that you also voted for your site.

Start connecting with others and offering win-win situations now. This is how you get your first essential referrals.

Also Read: Why AI is Your Secret Weapon for SEO Success

Conclusion

These were my tips for getting to the top of Google with basic SEO techniques: Learn to identify the most critical points for your site in 3 days.

I hope you can use it immediately to turn your website into a successful business. It can be challenging to set aside enough time and your work to write those web texts and write for those websites if they want to refer to you, but it is the way to get to the top of Google.