Social Proof Tools: Building Trust and Credibility in SEM

Social Proof Tools

In the digital age, establishing trust and credibility is crucial for businesses looking to attract and convert customers. This is where social-proof tools come into play. Social-proof tools are powerful resources that enable businesses to showcase positive customer experiences, reviews, testimonials, and other forms of social validation. In this blog, we will explore the world of social-proof tools, their significance, and how they can enhance your marketing efforts. By leveraging these tools, businesses can build trust, increase brand credibility, and influence potential customers to take action. From displaying customer testimonials to showcasing social media engagement, social-proof tools offer a range of features to effectively demonstrate the value and quality of your products or services. Join us as we dive into the realm of social proof tools and unlock new possibilities for capturing the attention and trust of your target audience.

What Is Social Proof Tool and Why It Works ?

A social proof tool builds a popup message that instantly builds trust, urgency, and the desire to sign up or purchase a product.

Social proof is a marketing concept based on the psychological phenomenon that people follow the actions of others.

In simpler terms, we’re more likely to do something if other people around us do it because of FOMO (fear of missing out).

A study says 92% of online consumers review product reviews before purchasing. Another mention is that product reviews are 12X more trusted than sales copy or product descriptions provided by manufacturers.

Even if we don’t realize it, we look to others for clues to make the right decisions, especially when uncertain about it.

Social proof can be in your site’s customer/product reviews and testimonials, social shares, or recent customer activity. Here are a few benefits that social proof brings:

  • Boosts credibility and gains visitor’s trust
  • Conveys the value of your content, product, or service
  • Improves conversions and sales
  • Optimizes landing pages and high-converting pages

Using social proof marketing, you grab more opportunities to convert visitors and generate more revenue from your website.

Also read : 7 Best Conversational Marketing Software and Platforms

Best Social Proof Software Tools

Plenty of social proof software tools are on the market, so finding the right one for your business can be overwhelming.

We’ve narrowed it down to the ones that are easy to use and have powerful features to get the most out of your social proof tool.


TrustPulse is the best social proof tool to build confidence and trust in visitors. This is true whether you run a blog, a SaaS company, an eCommerce store, or any other money-making business online.

TrustPulse lets you create small clickable popups showing how others interact with your site in real time.

It has four different campaign types that can be used in many ways.

  • Recent Activity: Show a live stream of website activity like purchases, registrations, signups, and more.
  • On-Fire: Show the number of people taking action on your website in a given period.
  • Visitor Analytics: Highlight active interest in your site by a live visitor count to your posts and pages.
  • Action Message: Display a static notification to help visitors take action or highlight information.

Here are some examples of the social proof notifications you can create with TrustPulse:

  • Someone purchased a product
  • Someone created an account or signed up for a membership
  • Someone recommended your business on social media
  • Someone reviewed your business on a third-party site like Yelp or Google Reviews
  • Someone joined your mailing list


you can sign up for your 100% risk-free TrustPulse account now!


OptinMonster is the most powerful lead-generation tool to convert website visitors into subscribers and customers.

OptinMonster is an exceptional tool for showcasing your social proof. With various campaign options, including lightbox popups, banners, floating bars, and slide-ins, you can effectively highlight positive customer experiences and feedback. The platform offers over 100 templates, allowing you to create visually stunning campaigns in minutes. Moreover, OptinMonster provides powerful targeting features, allowing you to display popups to specific segments such as new visitors, site exit-intent, or inactive users. With OptinMonster, you have the tools to captivate your audience, leverage social proof, and boost your conversions.

Also read : Lead Generation : Best Ways To Improve Your Client Base


Tagembed is a review aggregator tool that collects customer reviews and allows users to embed them on their websites without any coding. It is compatible with major customer review platforms like Google Reviews, Yelp, Tripadvisor reviews, etc. With the help of Tagembed, you can easily add a Google review widget to your website and have a good impression on your website visitors. 

Tagembed offers users the ability to customize the overall look of the review widget to match their website’s vibe. You can change themes and layouts easily, and even use the custom CSS feature to make your widget look more professional.  You can also change the font size and colour on the review widget. 

Along with that, Tagembed provides a moderation panel that enables you to remove irrelevant content.

What you’ll like about Tagembed is the easy embedding process with little to no code required. You’ll also enjoy the customizable LinkedIn widget, 24/7 customer service, and the free plan.

The basic plan starts at $19 per month and provides a 14-day free trial without requiring a credit card.

Constant Contact

Constant Contact is one of the best tools for running targeted email marketing campaigns.

You can send personalized emails with social proof to increase site traffic and boost sales.

Its drag-and-drop builder makes it incredibly easy to create stunning, engaging emails with social proof updates, like:

  • User-generated content
  • Best-selling products
  • Customer favorites

With Constant Contact, you can also manage your email list easily and create segments to target subscribers better.


WPForms is the most beginner-friendly form builder. You can use it to gather customer reviews.

You may already have reviews on Google or social media platforms. But you can also collect your own directly on your site.

Having control over the reviews you display is crucial to protect your brand image, and WPForms offers the solution. With WPForms, you can make it effortless for customers to leave reviews for your business. Adding a review form to your website allows customers to easily submit their feedback, which WPForms automatically converts into a post. This allows you to review and approve the content before it gets published on your site. With WPForms, you can ensure that only authentic and appropriate reviews are showcased, maintaining the integrity of your brand and providing valuable insights to potential customers.


SmashBalloon is the best social media feeds plugin for WordPress. It lets you easily display your social media content on your site.

An engaged social media following is a compelling form of social proof, and Smash Balloon is an effective software tool to showcase it. Demonstrating to potential customers that you have an active online community is a powerful way to build credibility. In a dropdown box below each post, Smash Balloon lets you prominently display social media engagement indicators such as likes, shares, and reactions. This feature makes it effortless for your website visitors to engage with your content and connect with you on social media platforms. With Smash Balloon, you can leverage your social media following to bolster your brand’s credibility and encourage audience interaction and growth.

Also read : Social Media Management Tools: Streamlining Your Social Media Marketing


Repuso is customer testimonial software that automatically collects reviews from your customers.

Repuso, a powerful social proof widget, gathers reviews from social media and third-party review sites, consolidating them into a centralized dashboard. One of the key advantages of Repuso is its automation capabilities. With Repuso, you can set up rules to automatically display 5-star reviews, saving you valuable time that would otherwise be spent manually sorting through the reviews. By streamlining the process, Repuso allows you to efficiently showcase the most positive and impactful reviews efficiently, enhancing your brand’s social proof and credibility. With Repuso, you can easily harness the power of customer feedback and seamlessly integrate it into your marketing strategy.


There’s a 10-day free trial to get started with it as a free social proof tool. After that, you’ll need to upgrade to a paid plan.


Like Repuso, Boast is a customer testimonial software.

Boast offers a versatile platform for collecting testimonials, allowing you to track customer testimonials. Boast provides the functionality to email customers directly from the platform, allowing you to track customer testimonials. Once you gather testimonials, Boast provides an embed code to your website, enabling you to display social proof. By leveraging Boast’s comprehensive features, you can effectively capture and showcase customer testimonials, strengthening your brand’s credibility and driving conversions.

Shared Counts

With Shared Counts, you can show how often your blog articles have been shared.

Adding social share counts to your content helps establish credibility by demonstrating that others actively engage with and read your content. This can encourage new visitors to do the same. Shared Counts is a free social proof software tool available in the WordPress repository that enables you to display social share counts on your website. By incorporating Shared Counts into your site, you can highlight your content’s popularity and social validation, instilling trust and encouraging further engagement from your audience. Use Shared Counts to enhance your social proof and build a strong online presence.

Also read : Content Marketing Tools: Planning, Creating, and Distributing Content


Yotpo displays social proof to your customers right when they’re about to buy from you. It’s an excellent choice for online stores.

You can show reviews, ratings, and videos at points where customers convert across your site, like:

  • Home page
  • Category page
  • Product page
  • Checkout page

Seeing these reviews might be the push your customers need to purchase. social proof app automatically shows customer reviews on your site. offers a seamless solution for collecting testimonials from your customers. By sharing a link with your customers, you can request testimonials in written or video format. You have full control over the process, as you get to approve the reviews before they are displayed on your website. empowers you to showcase authentic testimonials that boost your credibility. To get started, you can take advantage of the 14-day free trial to experience the tool’s benefits before investing. Try today and harness the power of customer testimonials to enhance your brand’s reputation and drive conversions.


Provely is social proof software tool showing how your site visitors interact with your business.

You can design your popup and then display it on any webpage by embedding a line of code.

It’s a good option for people just getting started, though you’ll be limited in the number of social proof notifications you can add.


ProveSource is a social proof software that’s incredibly simple to use.

All you need to do is sign up, add a line of code to your site, and build your notifications. From there, everything can be turned on auto-pilot.

Plus, you always have a powerful analytics dashboard to turn to if you want to optimize results.

This is an important feature if you’re serious about improving your social proof strategy.

Finally, ProveSource comes with all the bells and whistles you’d want out of a social proof software tool, such as:

  • Time rules
  • Mobile-friendly
  • 3rd-party integrations
  • Auto-tracking
  • And much more


The only downside to this tool is the cost. While they have a free plan, paid plans start at $29/month.

That’s nearly 4x more expensive than competitors like TrustPulse.


Proof (formerly known as “UseProof“) is another advanced social proof tool. It may be last on our list, but it’s certainly not the least qualified to be here.

This social proof app offers a handful of social proof campaigns, including:

  • Hot Streaks
  • Live Sales
  • Live Visitor Counts

The proof is a comprehensive social proof software that equips you with all the necessary tools to convert visitors through social proof effectively. With features such as a robust analytics dashboard, customization options, and targeting rules, Proof provides a powerful solution for leveraging social proof to boost conversions. However, it’s important to note that the biggest downside of Proof is its cost. Paid plans start at $29 per month, but the price increases to $79 per month after reaching 1,000 unique visitors. As a result, Proof is best suited for larger companies with substantial budgets. With this list, we’ve presented the best social proof software options available for WordPress, allowing you to choose the one that best fits your needs and resources.

Also read : Local SEO Tools: Optimizing SEM for Local Business Visibility


In conclusion, social proof tools have emerged as powerful assets for businesses seeking to establish trust and credibility in the digital landscape. By leveraging satisfied customers’ experiences, reviews, and testimonials, these tools provide tangible evidence of the value and quality of products or services. These tools allow businesses to showcase positive social validation, engage potential customers, and influence decision-making. By incorporating these tools into marketing strategies, businesses can build brand credibility, inspire trust, and drive conversions. Embrace the power of these tools and harness the potential of social validation to elevate your brand, connect with your audience, and achieve greater success in the competitive marketplace.


What are social proof tools?

These tools are software or platforms that allow businesses to display customer reviews, testimonials, ratings, social media engagement, and other forms of social validation. These tools help businesses build credibility and trust by showcasing positive experiences and customer feedback.

How do social proof tools work?

These tools collect and aggregate customer feedback from various sources, such as review platforms, social media, and customer surveys. They allow businesses to display this social proof on their websites or other marketing channels, allowing potential customers to see the positive experiences of others and make more informed purchasing decisions.

What types of social proof can be showcased with these tools?

These tools enable businesses to showcase a variety of social validation, including customer reviews and testimonials, star ratings, social media mentions, engagement, case studies, endorsements from influencers or industry experts, and statistics showcasing customer satisfaction or usage numbers.

Can social proof tools benefit businesses in different industries?

Absolutely! These tools are versatile and can benefit businesses across various industries. Whether you’re in e-commerce, hospitality, SaaS, or any other sector, social proof tools provide a means to build trust and credibility, regardless of your specific products or services.

How can social proof tools impact conversion rates?

Social proof tools have a direct impact on conversion rates. By displaying positive customer experiences and feedback, they help overcome potential buyer hesitations, increase trust, and reduce purchase anxiety. When potential customers see social proof, they are more likely to feel confident engaging with a business, leading to higher conversion rates and improved sales performance.