Content Marketing Tools: Planning, Creating, and Distributing Content

Content Marketing Tools

In the ever-evolving digital landscape, content marketing has emerged as a powerful strategy for businesses to engage, educate, and attract their target audience. Leveraging the right content marketing tools is essential to create, manage, and amplify your content. In this blog, we will explore a range of indispensable content marketing tools that can streamline your content creation process, enhance your content optimization efforts, and ultimately drive meaningful results. Whether you’re a seasoned content marketer or a business owner venturing into content marketing, this comprehensive guide will equip you with the knowledge and insights to leverage the best tools available. Get ready to elevate your content strategy and unlock the full potential of your brand’s online presence.

The Best Content Marketing Tools

1. Marketing Hub

Best for

We are consolidating multiple content marketing tools into one centralized location.

What we like:

HubSpot’s array of tools and systems grows with your business, allowing you to scale seamlessly.

HubSpot offers many content marketing tools, which are free to try. These include:

  • A powerful form builder
  • Popup tools
  • Live chat and chatbots
  • An all-in-one WordPress plugin for marketing

I want to create a growth engine and offer free content marketing tools. HubSpot offers a top-notch content management system (CMS) and the most potent marketing automation platform. This means you can develop your content marketing program at every growth stage.

Additionally, HubSpot produces goods for service and sales teams. As a result, it can serve as the ground headquarters for your entire company.

2. WordPress

Best for:

Blogging, publishing editorial content, and creating portfolios.

What we like:

The customizable templates are easy to use, allowing users to build a website quickly. Plus, it integrates with multiple plug-ins to take your work to the next level.

WordPress is the most widely used CMS in the world. Search Engine Journal reports that WordPress powers about 39.5% of all sites on the web.

Social proof can occasionally mislead us, but in this instance, WordPress is a tool, both in the beginning and as your content marketing program develops (sites like The New Yorker and The Next Web utilize it).

WordPress is a basic open-source content management system (CMS) that lets you host and create websites. Your website can be self-hosted or hosted by WordPress offers a template system and a plugin architecture that allow you to modify any website to meet your company, blog, portfolio, or online store.

Bloggers frequently utilize this platform because of how flexible it is.

Also read : 10 Best WordPress Plugins to Speed Up Your Website

3. Google Docs

Best for:

‘Editing and collaborating with content writers.

Why we like it:

It’s free, widely used, and simple to start. If you can use word processor applications, Google Docs is a must-have.

Google Docs is to content marketing what a kitchen is to chefs: it’s where all the work gets done before the final presentation.

I don’t know any content marketers who don’t use Google Docs to draft their articles. It’s the best platform for collaboration by a long shot, but it’s also easy to use and has a pleasant user experience.

You may quickly and effortlessly share documents with your colleagues with a few clicks. Using the “suggestions” and “comments” capabilities, you may grant particular individuals editing access and view their comments.

Additionally, you can discover a method for immediately uploading Google Docs to your CMS. In the case of HubSpot, you are automatically able to accomplish that. You can use a tool like Wordable to assist you if you use WordPress.

Google Docs is easy to use, completely free, and widely available. Only some reasons exist not to use it.

4. Planable

Best for:

Internal and external content planning and collaboration

Why we like it:

Planable helps streamline planning, creating, reviewing, and collaborating on content across multiple channels: social media, blogs, newsletters, et. c, for both internal teams and agency client work.

With Planable’s Universal Content, marketing teams can produce excellent content without constantly bouncing ideas between teams. Visual content calendars and real-time content planning are possible. Every project is allowed to have unique approval workflows. Members can also be given custom roles and permissions that enable checks and balances.

5. Airstory

Best for:

Writing academic papers and collecting research.

Why we like it:

Put writer’s block to a halt with Airstory. This app easily organizes and exports your notes, ideas, and research all in one spot.

Airstory is a more effective tool to enhance your writing and collaboration game. It may be time to look into Airstory if you frequently go between Evernote, Google Docs, and Google Drive and constantly seem to have a hundred tabs open for research.

It lets you save quotes, pictures, and other media and drag them into any writing program.

6. Infinity

Best for

Organizing and collaborating on content management projects.

Why we like it:

The Infinity platform is designed to foster team collaboration, with flexibility and scalability at its core. You can structure it to suit your specific needs and keep your team on track with all content marketing tasks.

You can easily create tasks, assign them to your team, and manage deadlines with just a few clicks. Plus, there are 7 ways to view your content plan in a way that suits you best — be it on a Kanban board, a calendar, or a simple list.

You may easily add comments to tasks and view the conversations surrounding each piece of material. Automation might also be helpful if you wish to automate tedious chores or set reminders for crucial material.

The software also enables interfaces with several other applications, whether you use Google Calendar for your postings or a CMS for publishing. An all-inclusive tool that makes working simple can be created by adding more than 50 templates.

7. Grammarly

Best for:

Editing and proofreading content pieces before publication.

Why we like it:

Grammarly works across multiple communication mediums, from email to documents to social media.

For me, Grammarly has transformed the game. You wouldn’t be praising me right now for the numerous language errors that litter my writings if it weren’t for skilled editors. I’m not naturally what you would call “detail-oriented,” so if it weren’t for them.

However, Grammarly lowers my error rate by 50% to 80%. Grammarly helps me avoid embarrassment to a considerable extent, even though I occasionally still make mistakes (it’s not just for writing articles; it also works for comments on social media and forums).

Their browser plugin provides a free basic grammar and punctuation plan and is compatible with Chrome, Safari, and Firefox.

8. Yoast

Best for:

Writing for search engine optimization (SEO).

Why we like it:

Yoast is easy to use and one of the best SEO WordPress plugins.

Yoast is one of my favorite tools for writing SEO-focused content.

It is an “all-in-one” WordPress SEO plugin that assists with everything, including optimizing content for a keyword, previewing and changing URL slugs and meta descriptions, abstracting technical SEO duties, and proposing pertinent internal links. It’s straightforward to assess whether you’ve optimized your page appropriately or where more work needs to be done, thanks to the basic indicators of red, yellow, and green.

Yoast is used by every WordPress user I know, according to anecdotal evidence, and they have over 9,000,000 downloads and 4.9 out of 5 stars in the WordPress marketplace. It’s simply a fantastic plugin.

9. Buzzsumo

Best for

We are carrying out content research and tracking performance metrics.

Why we like it:

Buzzsumo takes the guesswork out of influencer marketing and content curation, a bonus for those short on time.

Buzzsumo is a fantastic all-around research tool for content marketing.

It may assist you in determining what content performs best for any subject or rival, which is one of its key uses. Metrics like social shares, backlinks, and the influencers who share a particular piece of content are all visible.

Buzzsumo can be used for content planning to see which subjects are trending across numerous platforms and which headlines generate the most engagement.

They also have fantastic influencer reports to determine who the thought leaders are for a particular issue.

10. Ahrefs

Best for:

Completing keyword research.

Why we like it:

Ahrefs can be used for basic SEO research and more in-depth projects like performance reports. These reports can be set to the cadence of your choice, so you’re always in the loop.

My favorite SEO tool is Ahrefs, and I use it frequently. It’s helpful for various things, like monitoring your keywords’ rankings and researching your rivals’ traffic and keywords.

Every time I believe I’ve mastered all of Ahrefs’ features, I discover a fresh one that surprises and excites me. The fundamentals, such as keyword research and site analysis, are great. But I also adore reports like “top pages” (which let you examine a website’s most valuable pages) and “content gap” (which let you discover what keywords your rivals rank for but you don’t).

11. Brafton

Best for:

End-to-end management of content marketing workflows.

Why we like it:

Brafton is a rare, full-end content marketing platform that helps you manage everything from creativity to reporting.

To assist you in managing the whole content marketing life cycle, including ideation, publication, reporting, and more, Brafton offers a cutting-edge content marketing platform with plug-and-play project management capabilities.

Brafton doesn’t require any setups or configurations and can be used immediately with simple tools. You have access to all the tools you need, including in-app messaging, content calendars, campaign and project setup, content libraries, content scheduling, and more, since you can concentrate on the full content marketing funnel.

Brafton offers detailed statistics and team performance KPIs that you can combine with well-known tools like Google Statistics, Search Console, SEMrush, and more once you launch a new project.

12. Vidyard

Best for:

Creating B2B marketing videos, digital marketing, and content creation.

Why we like it:

Vidyard’s analytics and personalization features help businesses understand how their content performs and demonstrate how to leverage it to boost engagement.

A video marketing tool called Vidyard enables you to host, distribute, and advertise video material on your website.

They also provide a sales solution to assist you in closing more deals, but I’m more accustomed to the marketing solution. Vidyard offers strong video analytics. You may personalize videos, do A/B tests, and even gate movies after a particular time to aid in lead generation.

They can also quickly link your films with other CRM, email, and social networks and optimize them for SEO.

13. Loom

Best for:

Creating video presentations and tutorials.

Why we like it:

Loom is versatile and user-friendly. Utilize it to easily answer questions or explain complex topics that require a visual aid.

This straightforward technology has numerous applications outside of content marketing. You can make, edit, record your screen, and share videos. I adore this for content marketing because I can make and incorporate tutorials for technical walkthroughs.

In terms of organization, I adore it too. It works well for quickly clarifying ideas or answering queries from other team members (without calling a full, synchronous meeting).

14. Movavi

Best for:

Budget-friendly video editors for beginners

Why we like it:

Movavi Video Editor is a great option for beginner video editors who want to create professional-looking videos without experience. The intuitive interface and pre-made templates make it incredibly easy to produce high-quality videos quickly and without breaking the bank.

I particularly value Movavi Video Editor has photo and video editing features, because it allows me to deal with several material forms in one program, streamlining my workflow and saving me time. Even though I lack design expertise, the pre-made templates offer my videos a polished and expert appearance.

Movavi Video Editor contains some outstanding add-ons and standard functions, like AI background removal, AI motion tracking, and 8x AI upscaling. Regardless of your level of competence in video editing, these tools elevate your films and give your content that extra gloss.

15. Trello

Best for

Keeping track of tasks and project management.

We like it:

Trello puts all your team’s projects in one place and is customizable enough to grow with your changing needs.

When you begin creating material, you’ll need a method for organizing the operation. This is especially true if you collaborate with numerous staff writers or guest writers.

Trello is my go-to tool for this.

Trello is a straightforward project management and Kanban solution that serves various functions. It has served me well for various purposes, including growth experiments, sales forecasts, and product feature roadmaps.

Also read : Best Content Management System to Use in 2024 (Free & Paid)


As we conclude our exploration of content marketing tools, it becomes evident that they play a pivotal role in shaping and enhancing your content strategy. Integrating a digital asset management tool into your toolkit is crucial for efficiently organizing and managing your digital content, ensuring quick access and consistent use across all marketing channels. By embracing the power of content marketing tools, you can stay ahead of the competition, deliver valuable and relevant content to your audience, and achieve your business objectives. So, take the time to explore and experiment with the diverse array of content marketing tools available, tailor them to your specific needs, and witness the transformation they bring to your content marketing efforts. Get ready to unlock the true potential of your content and forge stronger connections with your audience in the dynamic digital landscape.


What are content marketing tools?

Content marketing tools are digital resources, software, and platforms designed to assist businesses in creating, managing, and optimizing their content marketing efforts. These tools range from content ideation and creation to analytics and distribution platforms.

What are some essential content marketing tools?

Essential content marketing tools include content management systems (CMS), keyword research tools, social media scheduling platforms, SEO optimization tools, and analytics platforms. These tools help streamline content creation, enhance visibility, and measure the effectiveness of your content marketing campaigns.

How do content marketing tools benefit businesses?

Content marketing tools offer numerous benefits for businesses. They can improve efficiency by automating tasks, providing insights to optimize content performance, enhancing collaboration among team members, helping businesses reach their target audience effectively, and increasing brand visibility and engagement.

Can I use free content marketing tools?

Yes, free content marketing tools offer basic functionality and can be a great starting point for businesses with limited budgets. However, premium tools often offer advanced features and additional benefits, making them worthwhile investments for businesses looking to maximize their content marketing efforts.

How do I choose the right content marketing tools for my business?

Choosing the right content marketing tools depends on your business goals, budget, and requirements. Start by identifying your needs, conducting research, reading reviews, and considering the features offered by each tool. It’s also helpful to take advantage of free trials or demos to assess how well the tools align with your content marketing strategy before deciding.