11 Best Email Outreach Automation Software And Tools 2025

Email Outreach is simply communicating with people through email for various purposes. In marketing, outreach promotes products or services to grow sales or seek backlinks and guest posts for SEO. It is also used to contact prospective partners and collaborators, such as affiliate marketers and influencers.

Generally, though, our email spam folders are full of outreach and similar marketing emails, which might make anyone wonder if email outreaches work. As with many marketing strategies, email outreach work when done correctly.

Tactics Used for Email Outreach Automation

Usually, email outreach campaigns are done in an email blast to lists and hoping it will work out. While sending emails en masse reaches more people, it does not translate to open rates, click-through rates, and the recipients performing actions you desire through your outreach.

Typical Reasons to Use Email Outreach Automation Software

Here are some reasons why email outreach is used with more elaboration.

Sales

Email campaigns can do wonders for your sales. Reaching out to prospective leads with promotional emails, offers, and personalized emails helps convert them into customers and increase sales. Not all emails convert, obviously, but such outreaches raise brand awareness and grow the lead base, which includes potential new customers.

Marketing

Email outreach is an essential method for marketers to promote products and services. Marketers also reach out to influencers, affiliates, and the sort to partner with them to increase brand awareness.

SEO/backlinking

Another important purpose of outreach marketing is its application in Search Engine Optimization (SEO). Email outreach is done to seek backlinks, a time-tested way to build website authority, grow traffic, and rank higher on the search engine results page. Guest posts are a similar method to reaching a new audience for which outreach marketing can be used.

Partnerships

Partnerships can prove invaluable to small up-and-coming businesses, and this is where outreach helps. Preparing a list of potential partners to complement each other and reaching out to them is common to find business partners.

Common Ways People Include in Email Outreach :

There are a few common ways that people follow to craft a better email outreach campaign I listed out few below,

• The subject line is the first thing that attracts the user to an email. It provokes the user’s curiosity to open the mail. Most people try to personalize the subject line to increase email open rates.
• Engaging users constantly by scheduling follow-up messages is another way people try to increase their response rates.
• Reaching out to various contacts in a single shot is one of the methods they follow to increase the odds of a response.
• Extending the personalization to the body of the mail through firm research is one of the best methods to get more campaign responses.

Email Outreach Automation:

Automation is the key element to boosting the effectiveness of an email outreach campaign. It allows you to plan a campaign for several users and engage with them flawlessly to achieve desired outcomes. There are a few common strategies used in email outreach automation.

• Personalization through email automation in subject lines, by including a common potential and editable variable for different contacts
• Segmenting the email list to develop and send a personalized email body to attract users.
• Automated personalized email signatures according to the different types of contacts.

Attributes that can be Automated :

• Getting into a call is a feasible way to avoid exchanging emails back and forth for hours. Including a calendar to indicate that you are free and available to take the call will benefit the recipient and also lead to a smooth outreach process.
• Email subject line, Email body, and Email Signature are some of the basic attributes that can be personalized through automation for a huge list of contacts
• .Follow-up emails can be automated to engage with the customers. Statistic says that planning to send one additional email follow-up boosts the response by 65.8%.
• Behavior-based email triggers can be automated to stay with the customer from the beginning to the end of their journey with your brand. Including a personal touch provides better outcomes.

Attributes that cannot be Automated :

• The intent of an email is difficult to automate for the large number of contacts in the list. Sending a blind email to all the contacts is not the best approach. Here comes segmentation for help.
• Monitoring the previous email automation is necessary because updating and refreshing it constantly gives the best results, rather than setting up automation and leaving it unattended.

Identifying the correct Email Automation Tool :

Based on your business goals, identifying the perfect email outreach automation tool is the biggest challenge. The best way to identify is to analyze and understand your goals. Let’s see an example of an ABC company with certain requirements and how the right tool can be identified.

Let’s assume ABC company wants to plan an email outreach campaign for the influencers to create brand awareness. They are planning to do outreach to gather backlinks and guest post opportunities. So the initial step is to list out the process.

The next step is for the company to list its outcomes based on its resources. Once the outcome and process are known, it will eventually be easy to determine the features required in the tool.

For the above process, we need a tool that can automate the personalization in email, follow-up emails
to engage with the users, and a calendar to schedule the call instantly. Now, it’s easy to locate the right tool containing the above features.

It’s not enough to locate a tool and use it blindly. You will find a few tools that support your business goals. Compare them in terms of pricing, customer service, and feedback reviews to make the right decision.

This is an example of a use-case scenario in email outreach. For a huge business, multiple scenarios will be there, and analyzing every scenario is essential to find the right tool.

11 Best Email Outreach Automation Tools 2025:

EngageBay

EngageBay is a powerful and affordable email outreach automation tool. It allows you to send personalized emails to increase meetings and close more sales. You can automate emails, track opens and clicks with stunning engagement reports, schedule emails in advance to send later, and and create unlimited lists and segments of your contacts using a simple interface.

Pricing:

EngageBay offers free plan with basic features, paid plan starts from $14.99/month.

Lemlist

Lemlist is cold email and automation software that automates and personalizes follow-ups and supports major email service providers. It offers high levels of email customization, including adding logos, images, and landing pages. Lemlist’s sales engagement platform integrates with Salesforce, HubSpot, and other providers to close deals and engage leads across multiple channels. In addition, Lemwarm, an email domain warming service, automates the process so your emails don’t land in spam.

Pricing:

Lemlist offers a 14-day free trial, and its paid versions start at $29 monthly.

GrowMeOrganic

GrowMeOrganic is a powerful growth platform designed to help marketers and sales teams streamline their outreach efforts. It offers a range of tools like email finder, verifier, and cold email automation, enabling businesses to scale their lead generation and marketing campaigns effectively.

The platform includes a LinkedIn Chrome Extension, a standout tool for B2B prospecting. With this extension, users can extract verified email addresses directly from LinkedIn profiles, automating the building of targeted contact lists.

GrowMeOrganic also provides features like domain search to get all emails associated with a company’s domain, advanced analytics for tracking campaign performance, and native CRM integrations to ensure seamless data management.

Pricing

• GrowMeOrganic offers three pricing plans: Starter, Growth, and Pro. It offers a 14-day FREE trial tailored to businesses of all sizes.
• The Starter plan costs $49/month and offers one user, one LinkedIn account, 2,000 exported LinkedIn contacts, 200 LinkedIn visits/requests, and 2,000 B2B email enrichments.

SmartReach

SmartReach is an AI-powered sales engagement platform built for B2B sales outreach. It offers multichannel outreach via email, LinkedIn, WhatsApp, calls, and SMS, ensuring your message reaches your prospects through their most preferred communication medium.

Apart from multichannel outreach, it offers various cool features, such as email outreach automation, task management, end-to-end LinkedIn automation, an advanced meeting scheduler, detailed reporting and analytics, and native integrations with all popular CRMs.

SmartReach is trusted by over 3000+ businesses and provides a cost-effective solution to supercharge your sales process. By automating key touch points and its increases productivity, provides detailed insights, and helps close more deals. With an overall rating of 4.7 out of 5 stars in G2Crowd, SmartReach has boosted deliverability and response rates for companies worldwide, making it a popular choice for sales outreach.

Pricing

• SmartReach offers three pricing plans: an Email Outreach plan, a Sales Engagement plan, and an Agency plan. All plans have a 14-day FREE trial.
• SmartReach’s initial pricing starts at $29/month, and it includes unlimited email sending, up to 10 emails for Warmup for FREE,, and up to 1000 prospects contacted.

Mailshake

Mailshake is a sales engagement tool for advanced sales teams. It allows you to send personalized cold emails and arrange tasks to engage with contacts via phone or social media. All of this can be done in one sequence, and you can see it all on one dashboard.

With native integrations with Pipedrive and Salesforce and third-party integrations with thousands of apps, Mailshake can perfectly complement your tech stack. It’s designed for sales and marketing professionals, content marketers, business founders, entrepreneurs, and anyone who seeks leads via cold outreach.

Pricing:

Paid plans start at $44 per month.

Newoldstamp

Newoldstamp is a professional email signature solution that enables businesses to create, manage, and update their signatures and banner campaigns from a centralized platform. It offers customizable templates, live previews, and other features.

This product allows agencies to assign banners, monitor call-to-action clicks, and evaluate campaign effectiveness in real time. Managers can create master templates and automatically update their staff’s signatures, including designs, banners, logos, and images.

Additionally, users can incorporate blogs, industry reports, case studies, event information, product updates, feedback requests, and referral programs into their email signatures to generate leads and engage with customers.

Newoldstamp also integrates with various third-party systems, such as Mailchimp, HubSpot, Pipedrive, and others. Subscriptions are available quarterly or annually, and support is provided through live chat, FAQs, and documentation.

Pricing:

Paid plans start at $13 per month.

Sendinblue

Another all-in-one marketing automation software for small businesses is SendinBlue. It provides a great service for both email and SMS marketing. SendinBlue allows you to build custom workflows that send out emails automatically. You can set up triggers to send emails based on the subscriber action on your website.

• Drag and drop builder
• Shared inbox to keep your team organized
• Transactional email
• Segmentation
• Signup forms

Pricing:

• Free plan available for 300 contacts
• Paid plans start at $25/mo and pricing depends on your monthly email volume.

Mailchimp

Mailchimp is one of the popular email marketing software platforms. Basically, Mailchimp contains almost every feature for crafting a better email outreach campaign including, google analytics integration, social media integration, and geo-tracking. It also has a clean and simple interface to provide a good user experience. They are constantly expanding their features to support every kind of business.
Some basic and interesting features are a trigger-based scheduled email notification, effective email personalization, and segmentation, optimization in email notification trigger time, automation based on behavior, etc.

Pricing:

• This tool provides a free plan for up to 2000 contacts with the capacity of 10,000 emails.
• Most of the features are available in the free plan.
• Paid plan starts from 10$ per month, it varies based on the number of emails and contacts.

Coverkit

Convert Kit is well-known for its visual automation features. It provides a platform for building scheduled and appropriate content for your target customers, a primary element of automation. The kit also helps you monitor your campaign metrics and create a custom path to funnel your sales.

One attractive feature is the email designer, which helps you develop well-crafted emails with increased conversion rates and deliverability. It supports more than 80 integrations with third-party tools to simplify your work.

Pricing :

• The free plan is available for 300 contacts per month.
• Paid plan starts at $9 per month.

GetResponse

This email marketing software constantly evolves and aims to be all-in-one to satisfy every user’s needs. It allows you to build an email list and gather related data. This tool also allows you to build custom newsletters for your subscribers, which can be automated through autoresponders. It also provides good insights into statistics like open rates, clickthrough rates, and forward rates, which can be monitored from your campaign, which helps you grow businesses.
It also offers webinar hosting, an automated sales funnel, CRM functionality, and captivating landing pages.

Pricing:

• The free plan is available for 500 contacts per month.
• The basic program starts at $19 per month.

GoZen Growth

GoZen Growth is a developing email marketing software tool that thrives on providing a satisfying customer experience with intriguing solutions. This tool helps customers create goal-based email marketing campaigns, that give the best results compared to conventional email campaigns. As a developing tool, it consists of interesting features like a drag-and-drop email designer, 400+ prebuilt email templates, forms, teams, analytics tracking, etc. You can also create an industry-specific email marketing solution with a high deliverability rate.

Pricing:

• The free plan is available for 11,000 contacts per month including the core features of the tool.
• The Paid plan starts at $9 per month with additional features.

Constant Contact

Constant Contact is driven more towards small businesses. It consists of interesting niche attributes including the capability of selling digital products, building well-timed content to deliver the campaigns at the scheduled time, and creating the logo. This tool also supports automation, through which you can set up precise triggers of response emails based on your user actions.

Other interesting features include a drag-and-drop builder, sign-up forms, dynamic content, andsupport for integrations with other third-party platforms.

Pricing:

• The basic program starts at $9.99 per month for 500 contacts.
• Pricing varies based on the number of contacts when it comes to advanced plans.

Active Campaign

Active Campaign is an email marketing software tool that works to define customer experience in automation and web analytics. It supports every kind of business by providing access to drag-and-drop email designers, split testing, performance tracking, and CRM for efficient segmentation and personalization. This tool also supports 850+ integrations with third-party vendors.

Pricing:

• The basic plan starts at $9 per month with the core features of this tool.
• The advanced plan includes additional features.

HubSpot

Hubspot is one of the best email marketing software platforms. Its multiple features satisfy every user’s need. This tool includes CRM, landing pages, forms, email marketing automation, and more. It can assist users throughout their journey with your brand or campaign. The features of this software are divided into hubs for users’ convenience, but the entire suite provides the best results in marketing, sales, and business expansion.

Pricing :

• The free program is available for 2000 contacts, including the CRM feature.
• The paid program starts at $40 per month.

Summing Up

When done right, cold outreach has great potential for new leads and prospective customers. Consider the scope of your business and the specific pain points and how any of the email marketing tools mentioned tools in this list might solve them and give them a try.

No matter these specifics, email marketing automation and outreach are proven ways to gain new audiences and customers. With relevant best practices, open rates can be up to 20-22%. So don’t miss out on your piece of the Email Outreach Pie—get started now!