9 Best Graphic Design Tools for Creating Stunning Visuals for Marketing Campaigns

Suppose you are looking for software that helps you produce professional work. Digital graphic design becomes essential within digital marketing. It accurately reflects the different strategies brands have developed.

Likewise, it generates impact by provoking a range of sensations and emotions linked to the client. All this is no coincidence if we think that 93% of consumers consider a visual element to weigh heavily on their purchasing decision.

Nowadays, a wide range of programs and resources aim to support any digital designer. But… Which ones are the best? We have decided to write an informative article recommending the best tools for your professional development. But as always, we start with a base definition to get into context. Prepared? Let’s get started!

What is Digital Graphic Design?

Digital graphic design as a profession is a methodology that aims to convey a clear message to a specific social group and achieve an objective.

Of course, being digital, technological means such as computers and graphic tablets are used, among other resources. The type of publication in this environment is also known as visual design or design in visual communication.

Taking this into account, now yes. It’s time to show you the best tools for digital graphic design!

9 Best Tools That Every Digital Designer Should Have

Adobe Photoshop CC

As the leader par excellence, this software for creating visual pieces is key to a digital graphic designer’s entire arsenal. Thanks to the multitude of resources it offers and the 1001 things that can be done, it is considered a “king” of the sector. But you need to know how much is Photoshop.

With Adobe Photoshop, you can take and optimize photographs, and also create various illustrations and concepts in both 2D and 3D images.

But you are wrong if you think that it is limited only to the field of images. It is also possible to create and edit videos using real frames.

Among the advantages of the software is its ease of use, even for users who are just running it on their computers. Understanding the concept of layers and creating your first work is not difficult.

Also Read: Best Packaging Design Software To Use

Adobe Illustrator

AI is another piece of software in the Adobe package. This specifically allows creating logos for brands, as well as drawings, fonts, and illustrations using the vectorization system.

Thanks to this function, you can perform all kinds of arts; from icons for web pages to designs for magazines, books, etc. Creativity is the only limit with Adobe Illustrator.

InDesign

This is another of the software programs that, along with Photoshop and Illustrator, is part of the Adobe package.

In InDesign, you can handle all types of digital editorial work. It will help you a lot if you want to layout pages and make some text compositions.

It is the perfect complement for brochures, magazines, and books. It doesn’t matter if you think digitally or physically; with InDesign, it is possible.

Also Read: Best Ad Design Tools

Canva

We would dare to say that Canva is one of the favorite tools among users due to its ease of use. But that’s not all: this design program has excellent usability, allowing you to create high-quality images quickly.

Likewise, it offers a variety of predefined templates for creating images. It has a free version, which is not bad at all because you can choose from more than 7,000 templates. Great, right?

Freepik

If Google is the favorite search engine for many, for a designer, it is surely Freepik. It is an immense library of both free and paid resources, where you can download and edit freely.

There are all kinds of resources, from PSD files to vectors, photographs, videos, and animated GIFs.

Google Fonts

Having this option available, you can search for fonts that convey and adapt to your project.

In Google Fonts, you will find all types of open-source fonts that will help you develop your visual digital graphic design proposals.

CorelDraw

While it is true that Adobe packaging is considered a leader in the sector, we cannot overlook CorelDRAW. Considered one of the design classics (launched in 1992), this software is a clear example of quality.

In general, CorelDRAW offers you a lot of tools with which you can create vector illustration work, as well as the possibility of making photo edits.

It has a fairly friendly interface, where you can also access tutorials, tricks, and other resources to learn how to manage it quickly. For us, CorelDRAW remains a solid option that every digital graphic designer should have in their tool repertoire.

Gravit Designer

We finish the list with one of the quite interesting professional design programs. Gravit Designer has a desktop version and an online version. Best of all, it is free software that every designer can use without problems.

It offers advanced features that allow you to achieve a very professional result in vector design. Did you want to create icons for web pages, illustrations, or animations? This is an excellent option to do so.

Suppose you are looking for software that helps you produce professional work. Without a doubt, Gravit Designer is another option. Of course, its main advantage is that it is free and can be used on any computer through its online version.

DesignWiz

DesignWiz is an essential tool for anyone looking to create visually compelling flyers with ease. Perfect for small businesses and individuals, it offers an easy-to-use design interface, so you don’t need any design skills to create professional-looking flyers.

With a wide selection of templates and options to customize, DesignWiz helps your flyers stand out—whether you’re promoting an event, advertising a deal, or boosting your brand. 

Also read: Video Editing Tools: Creating Engaging Video Content for Marketing

Conclusion

In conclusion, graphic design tools are vital in the ever-evolving world of design. They empower creatives to bring their visions to life, streamline workflows, and captivate audiences with stunning visuals. From industry-standard software like Adobe Creative Cloud to emerging online platforms and open-source solutions, the options are vast. Success in graphic design hinges on staying up to date, mastering these tools, and pushing creative boundaries.

As technology advances, these tools remain essential for professionals and enthusiasts. Enabling visually compelling experiences in a digital world driven by aesthetics and innovation. Whether you’re a seasoned designer or just starting, investing in the right graphic design tools is key to achieving excellence in this dynamic industry.