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Social media is often the go-to marketing channel for brands of various sizes. Many people spend hours on Facebook, Instagram, Twitter, and other SM sites.
Interesting and engaging content is one of the reasons why social media is so popular. Multiple brands make the most out of their resources to attract potential leads and convert them into customers.
Unfortunately, it is easier said than done. Crafting engaging content requires a lot of work, but you can start by focusing on some basics.
Let’s take a look at useful tips to improve your social media content game so you get more engagement.
Avoid Text
Visual content receives a lot of attention. Attention span averages continue to drop, so it’s harder and harder for people to focus on reading text. Walls of text might have been effective in the past, but they should be avoided right now. Instead, it is better to work on:- Infographics
- Videos
- Animations
- GIFs
- Static images
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