A hyperlink is a phrase used in digital content, and when hyperlinks are clicked, they redirect users to another web page or document with related content. Therefore, they play a critical role in ranking websites and blog posts by search engines because they offer a wealth of high-quality information to the readers.
But before you add links to documents on Mac or Windows, it is best to know what hyperlinks mean and why they’re essential in content marketing.
What is a Hyperlink?
A hyperlink is an icon or text redirecting to another website or content when clicked. Typically, the link is underlined and in blue. It serves as a reference point connecting different pages over the web. The link text is called anchor text and directs readers to a page containing more information about the anchor text. Besides opening new pages, hyperlinks can bring readers to a specific section within the same content or page. This is particularly useful when readers navigate a page with long content. Hyperlinks are considered the backbone of the web and essential for improving a website’s SEO.Reasons to Include Hyperlinks in Digital Content
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Shows the Credibility of the Content
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Augments SEO Efforts
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Enhances Page Views
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Highlights the CTA
What are the Different Types of Hyperlinks?
Broadly, Hyperlinks are Divided into Two:-
Internal Hyperlinks
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External Hyperlinks
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Image Links
Image links refer to hyperlinks in an image form. An example of image links is banner ads on different websites. -
Text Links
Text hyperlinks are common types of links that are clickable, and users can click these links to go to another resource or page. -
Anchor Links
You must not confuse anchor links with anchor text. Anchor links bring the readers from a specific place in a document to another section of the same document. These links are typically found in a table of contents. -
Fat Links
Fat links, also known as extended links, take readers to multiple destinations.
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