Why You Must Include Hyperlinks in Content Marketing?

Hyperlink in content marketing

A hyperlink is a phrase used in digital content, and when hyperlinks are clicked, they redirect users to another web page or document with related content. Therefore, they play a critical role in ranking websites and blog posts by search engines because they offer a wealth of high-quality information to the readers. 

But before you add links to documents on Mac or Windows, it is best to know what hyperlinks mean and why they’re essential in content marketing. 

What is a Hyperlink?

A hyperlink is an icon or text redirecting to another website or content when clicked. Typically, the link is underlined and in blue. It serves as a reference point connecting different pages over the web. The link text is called anchor text and directs readers to a page containing more information about the anchor text. 

Besides opening new pages, hyperlinks can bring readers to a specific section within the same content or page. This is particularly useful when readers navigate a page with long content. 

Hyperlinks are considered the backbone of the web and essential for improving a website’s SEO.  

Reasons to Include Hyperlinks in Digital Content

  • Shows the Credibility of the Content

Hyperlinks are a new-age footnote. If you cite references or name a source, it is best to support the citations and mentions with hyperlinks. So the readers will know you have done your homework and the content is well-researched. 

  • Augments SEO Efforts

You must have heard of the coveted backlink. Hyperlinking facilitates the creation of a backlink profile. When content marketers include hyperlinks from credible sources, Google notices the effort and rewards marketers for it. 

  • Enhances Page Views 

As you reference other blogs and articles on your website or blog posts, you are essentially keeping readers on your website or blogging site for longer. Since page views are a ranking factor, you must not take this lightly. 

  • Highlights the CTA

By adding a hyperlink to your CTA or call to action, you are essentially improving the chances of conversion. The CTA is highlighted and allows people to quickly access the subscription form, contact page, or landing page.

Besides these, the use of hyperlinks is highly advantageous in SEO if it is implemented correctly. However, it is best to avoid artificial links from spammy websites when dealing with hyperlinks because these links can impact a website’s score. Furthermore, you must restrict the number of hyperlinks used in digital content, as too many may make your digital content appear unreliable and spammy. 

Also Read: SEO Basic Principles : Beginner Guide For Kickstart

What are the Different Types of Hyperlinks?

Broadly, Hyperlinks are Divided into Two:

  • Internal Hyperlinks 

Internal links are links connecting different subpages of a single domain. It is typically organized on the Internet and known as a link structure. 

Internal hyperlinking is used to direct visitors through a website’s content so that navigation is easy and visitors find what they are looking for without much effort. 

Primarily, a link structure has four classic forms: star, linear, network, and tree. Each of these forms has varying click path controls. 

  • External Hyperlinks 

External hyperlinks connect readers or visitors to a different domain. The hyperlinks can be classified as incoming or outbound hyperlinks. 

Backlinks or inbound hyperlinks are links from other domains that lead to one’s own website. These inbound links contribute to creating the backlink profile of a website, and it is an essential component in SEO. When websites or blog posts receive backlinks from other websites, it signals to search engines that the website is reputable and has authoritative content. This influences a website’s ranking on a SERP and can positively impact a website’s online visibility. 

Outbound hyperlinks, on the other hand, are links that connect one’s domain to another. This hyperlink is primarily used for recommendations and references. 

Besides external and internal hyperlinks, there are other types of links marketers use in digital content. Those are:

  • Image Links

    Image links refer to hyperlinks in an image form. An example of image links is banner ads on different websites. 

  • Text Links

    Text hyperlinks are common types of links that are clickable, and users can click these links to go to another resource or page. 

  • Anchor Links

    You must not confuse anchor links with anchor text. Anchor links bring the readers from a specific place in a document to another section of the same document. These links are typically found in a table of contents. 

  • Fat Links

     Fat links, also known as extended links, take readers to multiple destinations. 

The Bottom Line

These are why content marketers benefit by including hyperlinks in digital content. In this guide, you have also learned the different types of hyperlinks you can include in your document, blog, or article. 

So if you want to improve your SEO efforts and enhance your website’s online visibility, start hyperlinking.