If, like me, you are constantly obsessed with appearing on the first page of Google for a particular keyword, tracking your positions is an essential step in your SEO strategy.
Why Ranking Tracking / SERP checking is essential for your SEO Strategy?
If you have carried out your SEO strategy for your site well, you have found a certain number of relevant keywords. You usually have optimized each of your pages according to these different expressions. But to know if all your work is working, you must monitor your positions for each keyword you regularly target.
It is easy to find where your site ranks among your competitors. You can, of course, do a standard search on Google or use one of the many SEO audit tools that can accurately determine your rankings on various keywords. This last approach will save you a lot of time and give you ideas on outperforming your competition.
Thus, according to the evolutions of your positioning, you can make the appropriate adjustments, such as reviewing your content, optimizing your tags, or setting up some links. Do not hesitate to dig into all possible optimizations to improve your referencing.
The Best SERP Checker to Use
Dozens or hundreds of solutions allow SERP checking and tracking on Google and other search engines. To help you, I have made a small summary of the best existing tools.
SemRush Considered the complete SEO solution on the market, SEMrush offers a tool allowing you to follow the position of your keywords and those of your main competitors in national, regional, and local search engines.
Although it is not always easy to learn, SEMrush is today the software that will best help you understand your site with the possibility of analyzing your referencing, improving your pages, or even finding new keyword opportunities.
Monitorank is another SERP positioning tracking solution. This tool offers to check the evolution of keywords on classic search engines but not only. Indeed, you can check your strategic keywords on Youtube, Google News, Tripadvisor, Yellow Pages, Amazon, and even Leboncoin.
Designed by a passionate SEO team, Allorank is a tool for monitoring the positioning of the keywords selected by you. In addition to the positions, Allorank allows you to see if the trend of your requests is up or down, to see your visibility score, or to receive alerts directly in your mailbox.
Since its complete overhaul in March 2020, the tool has been straightforward. It allows you to quickly view information about the positioning of your pages according to your strategic keywords. Finally, Allorank offers 3 very affordable formulas according to your needs.
Lighting SEO is a tool to monitor your website’s positions on Google and help with natural referencing. In addition to monitoring the evolution of your various keywords in the search engine, the online tool also includes other complementary and handy features.
It is possible to see all the keywords positioned on a domain during the competition analysis or to find ideas for new queries thanks to the generator.
Serposcope is an open-source tool for tracking Google positioning. Besides, it’s free; the difference with the other solutions is that it is software to be installed. In terms of functionality, it is essential but allows you to monitor the positions of a site without limitation of keywords and those of your competitors.
Ahrefs is SEMrush’s main competitor. Like the latter, it is possible to follow your positions, compare your data with those of 5 competitors and automatically receive reports. The tool allows you to follow your rankings on Google, whether desktop or mobile, in nearly 170 countries. Above all, Ahrefs is a complete SEO tool that offers many features, such as site auditing, keyword research, or backlink verification.
Like many of the software mentioned in this ranking, SE Ranking combines several SEO features in a single tool. Tracking positions on Google is one of them, but there are other exciting features such as site audit, backlink analysis, competitor analysis, or On-page optimization. You can track your own keywords and up to 20 competitors, allowing you to keep an eye on the competition. SE Ranking is one of the most affordable SEO tools when considering the number of features it offers.
FAQs on SERP Checker
Q1: What is a SERP checker?
A SERP checker is a tool that allows you to track and analyze the performance of your website on search engine results pages (SERPs). It typically provides data on your website’s visibility and ranking for specific keywords, as well as information on the search engine rankings of your competitors.
Q2: How does a SERP checker work?
A SERP checker works by using an algorithm to analyze the search engine results for specific keywords and then providing data on the visibility and ranking of a website for those keywords. It typically involves tracking the website’s position on SERPs over time, and comparing it to the positions of other websites in the same industry or niche.
Q3: Why is it important to use a SERP checker?
Using a SERP checker is important because it allows you to track the performance of your website on search engine results pages, which can be crucial for improving your website’s visibility and search engine rankings. By analyzing data on your website’s visibility and ranking for specific keywords, you can identify areas where your website is performing well and areas where it needs improvement. Additionally, by monitoring your competitors’ rankings, you can gain insight into their strategies and identify opportunities to improve your own website.
Q4: What kind of data can I expect to see from a SERP checker?
A SERP checker can provide a variety of data on your website’s visibility and rank on search engine results pages. This can include information on your website’s position for specific keywords, the number of times your website appears on SERPs for those keywords, and the average position of your website on SERPs over time. Additionally, some SERP checkers also provide data on your website’s visibility and ranking compared to your competitors, as well as information on the overall performance of your website on search engines.
Q5: Can a SERP checker help me improve my website’s search engine rankings?
Yes, a SERP checker can help you improve your website’s search engine rankings. By providing data on your website’s visibility and ranking for specific keywords, a SERP checker can help you identify areas where your website needs improvement. For example, if your website is not ranking well for a particular keyword, you can use this information to optimize your website’s content and improve your website’s on-page and off-page SEO. Additionally, by monitoring your competitors’ rankings and analyzing their strategies, you can identify opportunities to improve your own website’s search engine rankings.
If you want to share other positioning tracking tools, reach on us to add them.