We have listed the benefits of LinkedIn Advertising for you before. Our new whitepaper, LinkedIn Advertising vs. Google Ads, puts the two advertising platforms side by side. In this blog, we briefly discuss the benefits of LinkedIn Advertising.
LinkedIn Advertising is very different from Google Ads and has other advantages. We have listed the most striking ones again.
LinkedIn is a business network:
Advertising on LinkedIn is exciting for B2B organizations because it mainly involves professionals. Other social networks such as Facebook, Twitter and Instagram are generally less attractive to B2B companies because the target audience is less present here. They are simply not looking for business topics while scrolling through their Facebook timeline.
A high number of users:
The number of users on LinkedIn cannot, of course, be compared to the number of people using Google, but LinkedIn is growing enormously and in 2020 had more than 2.5M daily users in the USA. The range can still be extensive.
The most significant advantage of advertising on LinkedIn is that you can precisely determine your target audience. Wherewith Google AdWords, you can only segment by time and location; with LinkedIn Advertising, you choose various information made available on the profiles of the target group. This concerns both demographic and geographic segmentation criteria, but it can be even more specific. This way, you segment by position, industry, skills, and seniority level. This allows you to put together a hyper-specific target group in a very targeted manner. Your content will then only be shown to people who are engaging in you. Wherewith Google AdWords, you can only segment by time and location; with LinkedIn Advertising, you choose various information made available on the profiles of the target group.
Measuring the results:
Like Google, LinkedIn also offers insight into the effects of the advertisements. How often has he been seen, how often has it been clicked, et cetera. First of all, this makes it possible to determine what it has delivered and whether the ROI was positive, but it can also be better adjusted during a campaign. Does an advertisement yield little or nothing compared to other promotions? Then he can be stopped.