7 Best Push Notification Software To Boost Your Marketing in 2024

Push Notification Software is a platform that allows businesses to send notifications to their customers through the use of push notifications. Push Notifications are messages sent from a company or app to an individual’s device to inform them about something that has happened, is, or will occur shortly.

Push Notification Services allow businesses to send push notifications directly from their applications and websites without relying on third-party providers like Apple and Google. This can be useful for companies who want more control over how their notification messages are delivered and those who need more flexibility when it comes to timing and content.

Best Push Notifications Software To Use For Your Business

OneSignal

One Signal Push Notification is a notification service that sends push notifications to your devices based on your actions on websites. For example, you can get notified when someone shares content, comments on a post, or likes/dislikes something.

One Signal Push Notification is free to use, and it works with both desktop and mobile devices. You can also create custom channels for specific types of notifications (like social media posts) to deliver all of your important messages directly to your preferred audience.

Features include:

• One Signal Push Notification service offers a variety of features that would enable companies to customize their information and ensure that they are delivered effectively.
• One Signal Push Notification also offers several marketing software that allows businesses to track the effectiveness of their notifications and determine which messages are most likely to be received by their customers. This information can then improve future announcements and create more targeted campaigns.
• Send notifications automatically to your subscribers every time a new post is published. You could also set a friendly reminder that gets triggered automatically if your subscribers haven’t visited your website in a while
• Create targeted segments and send notifications to visitors based on the number of times they have visited, language, or set up custom attributes that you can target.

Pricing

• OneSignal’s Growth plan starts at $12 per month for 1,000 subscribers which gives you their standard personalization and key features.
• Their professional plan starts at $114 per month for 5,000 subscribers and includes some of their more advanced functionality.
• They have a limited free plan available that allows for up to 10,000 subscribers, but it’s limited in personalization & optimization features.

PushEngage

PushEngage is another popular WordPress plugin that allows you to re-engage your audience using web push notifications. It supports browsers such as Google Chrome, Firefox, Microsoft Edge, Safari, and Opera on both desktop and mobile devices.

PushEngage is a push notification service that enables businesses to send notifications to their customers through text, email, and phone. PushEngage also offers analytics that allows companies to track how their statements are being received and used.

Features Include:

• PushEngage is a push notification service that allows businesses to send notifications to their customers through Apple devices, Android devices, and Windows phones. PushEngage offers several features that make it an attractive option for businesses.
• First, PushEngage provides a wide range of notification types, including alerts for new orders placed, product prices or availability changes, and customer feedback surveys. This variety ensures that businesses can target the notifications they want their customers to receive while keeping the overall message consistent.
• Second, PushEngage provides customizable messages and delivery options for each platform. This means that businesses can ensure that their notifications are delivered directly to the device of interest without worrying about third-party app integrations.

Pricing

• PushEngage costs from $9/month, which gives you 1,000 subscribers and unlimited notifications.
• There’s also a limited free plan, which gives you up to 500 subscribers and 30 campaigns / month.

VWO

VWO Engage, which used to be called PushCrew, has a web push notifications software that works on both desktop and mobile.

VWOEngage is a push notification software that allows businesses to send notifications to their customers through their smartphones.

The software can be used for various purposes, such as marketing and customer service. It also has features that make it easy to manage and use, making it ideal for businesses of all sizes.

To start using PushCrew, you’ll need to include your account ID in the plugin’s settings. In addition to automatically pushing notifications for newly published posts, you can exclude any page or post using the meta box.

Features include:

• Add PushCrew script
• Exclude script from Specific Pages/Posts
• Custom Post Type Supported
• Super Lightweight
  • Supports custom post type
  • Lightweight and easy to use

Pricing

• VWO Engage costs from $99/month. This gives you up to 10,000 subscribers and unlimited notifications.
• There’s no free plan available. However, you can take a free trial for 30 days, with no credit card required.

iZooto

iZooto Push Notification software is a mobile application that allows businesses to send push notifications to their customers.

These notifications can be used to update customers on the latest news, offers, or events. Like the other software we’ve featured, iZooto allows you to personalize push notifications. You can also set up segmentation for more targeted messaging.

In addition, the web push notifications can be delivered in real-time, both on desktop and mobile browsers, even when visitors are not on your site.

Features include:

• With iZooto Push Notification software, you can easily send push notifications to your entire customer base without having to worry about managing multiple email addresses or sending separate messages for each individual customer.
• Not only does iZooto Push Notification software make it easy to send push notifications, but it also provides detailed reporting so you can track how well your messages are being received.

Pricing

• iZooto costs from $85/month, which gives you up to 30,000 subscribers and unlimited notifications.
• There’s no free plan available. However, you can take a 14-day free trial (no credit card required).

WebPushr

Web push is a push notification software that helps businesses send notifications to their customers through their smartphones. It allows companies to send push notifications directly to users’ phones without the need for them to install any additional applications.

Push notifications are an excellent way for businesses to keep their customers up-to-date with important information or offers. They can be used to notify users about new products or services, inform them of special deals or events, and remind them of deadlines.

Push notifications can also be used as an effective marketing software. By sending relevant updates right when they’re most likely to be noticed (during busy times, for example), businesses can attract more attention from potential customers.

Web push makes it easy to transfer subscribers from another platform. It includes user segmentation, automatic web push, and HTTP support. Plus, it’s designed to integrate seamlessly with both WordPress and WooCommerce.

Features include:

• Web push is a push notification software that lets you send notifications to your users through their browsers. It has a wide range of features, including shipping information for new messages, updates, or events, sending alerts when someone replies to a message, and sending reminders about upcoming events.
• Web push also includes features for managing your notifications and tracking how many people have received them.
• Use the event-triggered notification feature to send predefined notifications when an event is triggered automatically (e.g., new user sign-up)
• Schedule your web push notifications
• Make your notifications more engaging by including emojis and images.

Pricing

• Webpushr costs from $29/month for up to 50,000 subscribers and unlimited notifications.
• There’s also a free plan available. This gives you up to 10,000 subscribers and unlimited notifications

PushAssist

PushAssist is a push notification software that helps businesses send notifications to their customers through their smartphones.

PushAssist allows businesses to create custom push notifications, schedule them for future delivery, and track the effectiveness of their campaigns. With its impressive dashboard, monitor all the significant features and metrics within your WordPress admin panel.

You can use PushAssist with an HTTP or HTTPS website. However, you cannot remove the PushAssist branding unless you’re using the Business plan or higher.

Features include:

• Segment your users into groups and push targeted notifications
• Supports both HTTP and HTTPS WordPress websites
• Send schedule notifications from the control panel (premium feature)
• Automatically send messages to all your subscribers whenever a post is published

Pricing

• PushAssist costs from $9/month for up to 3,500 subscribers.
• There’s also a free plan available. This gives you up to 3,000 subscribers and unlimited notifications.

WonderPush

WonderPush Push Notification Software is a cloud-based push notification service that allows businesses to send notifications to their customers through email, text message, and social media.

WonderPush also offers an analytics platform that helps companies track their push notifications’ effectiveness.

WonderPush lets you create various types of notifications. These include eCommerce push notifications, such as automated abandoned cart notifications.

Features include:

• The software has a variety of features, such as the ability to send out multiple notifications at once, customizing the appearance and content of each notification, and tracking how many times each notification was opened.
• WonderPush also has an analytics feature that allows businesses to see which notifications are most popular.
• Automatically send web push notifications to users who have abandoned their shopping cart without checking out
• With WonderPush real-time analytics, you have all the metrics on your dashboard
• Supports AMP sites as well

Pricing

• WonderPush has a different pricing model from the other software we’ve featured. It costs from €1 per month for up to 1,000 subscribers, then it’s an extra €1 for every 1,000 subscribers after that.
• There’s no free plan, but you can take a 14-day free trial. This doesn’t require a credit card.

Truepush

Truepush is a free push notification service where you can send unlimited web push notifications to engage your subscribers. This free push notification software has a simple integration process and works for both desktop and mobile devices. You can access all advanced features for free.

This free push notification tool supports all browsers such as Firefox, Chrome, Microsoft Edge, Opera and Safari. Send every update to your users with relevant and timely push notifications and communicate with them.

Features include:

• Truepush push service allows you to segment your audiences depending on various characteristics to reach the right audience.
• With Truepush free push notification tool you can make a real-time analysis of your push campaigns and optimize them.
• Automate your push notifications using RSS to Push and Triggers features in the Truepush and get high ROI.
• You can easily migrate your push subscribers from previous push service to Truepush free push notifications tool.
• The Truepush integration only takes 5 minutes with simple steps and you are ready to send push notifications.
• You can create unlimited projects (websites) from one Truepush account.

Pricing

• Truepush is available for free. In this plan you can unlimited push notifications to unlimited subscribers with access to all advanced features.
• You need to join the growth plan after crossing the 30K+ push subscribers which is $29/month for one project in the Truepush.

How does Push Notification Works?

Push Notification is a feature of mobile devices that allows an app to send alerts and updates to users without constantly contacting them. Instead, when a user opens the app, it checks for new notifications and sends them if there are any.

Push Notification can be used in many ways, from sending out essential updates about your product or service to keeping customers up-to-date on new sales or discounts.

These solutions are typically used by marketing teams that need to send a specific call to action, which can be crafted within the notification service and shipped directly to a consumer’s device via the mobile application, desktop application, or web browser.

What are the types of Push Notification?

Push notifications are a type of notification that can be sent to a user’s device to notify them about an event or new content. There are three main types of push notifications:

• Normal push notifications: These notifications are sent when new content is available on the app, such as when someone posts a new comment on your blog post.
• Live updates: These push notifications update you with the latest information as it happens, for example, if you’re following a live race or match. This type is helpful if you want to stay up-to-date without having to open the app every time something noteworthy happens.
• Web Push Notification: On desktops/laptops, the notifications slide in at the top or bottom right-hand side of the screen. On mobile devices, they appear on your screen.
  Typically, web push notifications are delivered on a user’s desktop or mobile screen anytime they’re active on a browser.
• Mobile Push Notification: Unlike web push notifications, you don’t need to subscribe to mobile app notifications. They happen by default when you install an app on your device.
  While the opt-in happens by default, both Android and iOS users can decide whether to allow apps to send notifications.

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Push Notifications as a Powerful Marketing Software

Push notifications are a powerful marketing software that can reach and engage customers consistently. They allow businesses to send short, automated messages to their customers’ devices with just the push of a button.

Push notifications are an effective way for businesses to communicate with their customers. A study by Push Notification Service found that when push notifications are sent regularly and at the right time, they can increase customer engagement by up to 66%. This means that businesses can keep their customers more engaged with their product or service than if they were not receiving any push notifications.

Why should you use Push Notifications?

Push Notifications are messages sent from a server, typically an app or website, to your device (smartphone, tablet) with notification content and an accompanying link.
Push notifications can be used for things like:

• Alerting users about new posts on your blog
• Notifying users when their favorite team scores in the game
• Updating users on important company news
• Reminding customers of upcoming events such as product launches etc.

With social media engagement and email marketing not providing the results they used to, as bloggers, site owners, and marketers, we need to give new marketing strategies a shot. Push notifications are, after all, a service that website visitors opt-in for. However, notifications reaching them directly have a much higher chance of re-engagement.