Which are the Best SEO Tools to Use to Rank a Website?

seo tools

Did You Know?

Around 91% of businesses utilize social media platforms for building marketing strategies.

The Digital Marketing industry is booming these days. Are you wondering how?

Let’s have some quick bites regarding digital marketing.

Quick Bites:

  • The worldwide digital marketing and advertising industry is projected to reach a tremendous USD 786.2 billion by the year 2026 
  • According to the online job portal Indeed.com, there are more than 50000 new jobs expected to be created in the field of digital marketing 
  • A report by Forbes states that around 44% of companies are prioritizing a Digital-First approach to solving problems
  • Another online job portal giant LinkedIn states that there is a whopping 52% growth in Social Media and Digital Marketing jobs
  • Digital Marketing is used across every sector, including BFSI (Banking, Financial Services, and Investments), Consultancy Firms, Information technology, and many more
  • Major companies hiring Digital Marketing experts include Accenture, American Express, LinkedIn, Nvidia, Bank of America, Microsoft, HP, Amazon, and many more

So, what do you observe from the above facts?

There is a surge in demand for Digital Marketing Specialists across the globe. It provides a plethora of opportunities to professionals willing to enter this domain. 

A career in Digital Marketing can be rewarding and lucrative. If you wish to launch or advance your career in this arena, you can choose to take a digital marketing bootcamp and learn how to utilize the right SEO tools according to the marketing strategies. 

In this article, we will discuss some of the best SEO tools that help you rank your website better.

Why SEO Tools?

It is challenging to optimize SEO strategies, especially for beginners. But, when we have SEO tools, it becomes easy.

SEO tools basically save you from boring tasks of data analysis and keyword research. The SEO tools enable you to see what parts of your strategies are working and which can benefit from some modifications. Some of the best SEO tools allow you to have reports on the ways you measure up to competitors and the parts where good opportunities are available. 

Also, with SEO tools, you can measure search performance in languages, regions, as well as countries. In addition, SEO tools let you manage multiple websites by assessing the performance of each site on the fly. 

The below sections provide you with an overview of some of the most popular SEO tools. 

Also Read: SEO Audit Tools : In-depth Guide To Streamline Your SEO Strategy

Best SEO Tools

Google Search Console: Top SEO Tool

Google Search Console is offered for free with the website, which enables you to control and report on your website’s presence in Google SERP (Search Engine Results Page). You need to verify your website, which can be done by adding a code to the website and checking it on Google Analytics to submit your sitemap for indexing. 

The best part is that it allows you to control what gets indexed and also the way your website is represented with this account. It lets you understand how Google and its users perceive your website so that you can optimize it to get better results on Google. This is a great tool for new websites as it allows you to submit web pages meant for search indexing. 

Ahrefs: SEO Keyword Tool

One of the most popular and recommended SEO tools is Ahrefs. After Google, it boasts of possessing the largest website crawlers. The Site Audit feature of Ahrefs makes it the favorite SEO tool of a majority of SEO experts. The special features of Ahrefs include rank tracking, keyword research, SEO Audit, competitor research, viral content research, and more. 

You just need to add your website and the competitor, and the tools come up with the list of sites that have not backlinked your website but have done competitor’s sites. This way, you can find great link opportunities. Did you know that Ahref has the largest database of backlinks? 

SEMRush: Marketing SEO Tools

Another great SEO tool out there in the market is SEMRush. It lets you easily assess your rankings along with recognizing changes and the latest ranking opportunities. One of the most crucial features of this tool is Domain vs. Domain Analysis, with the help of which you can compare your website to your competitors. 

It allows you to compare domains and keywords by looking at search data, traffic, and also your competitors. With the On-Page SEO checker tool, you can monitor your rankings easily and get recommendations on ways of improving the performance of your website.

Moz Pro: SEO Software

One of the most famous SEO software Moz Pro is popular among SEO experts across the globe. In spite of Google’s regularly changing algorithms, Moz manages to stay up to date always. Moz’s chat portal is known for allowing you to get insightful responses every time you ask a new question. Moz is a full-service powerhouse even if you look for site crawl or keyword recommendations. With Moz, you can know how well your website is performing and also get recommendations for improving it. 

Majestic SEO Tool

Since its inception in 2011, Majestic has always gained the attention of SEO veterans and has been praised consistently. This is one of the oldest SEO tools out there. The main focus of the tool is the backlinks. Backlinks are the links between one website to another. 

You get access to ‘FreshIndex,’ which is updated all day long, and ‘HistoryIndex’, which has lightning-speed retrieval. It possesses various excellent features, outstanding analysis, and a massive amount of data. 


SEO has become the frontrunner in the world of Digital Marketing. Thanks to SEO tools that make it easy to optimize a website and achieve top rankings. 

Some of the top tools are discussed above in this article, and there are many more tools available. You have to choose the appropriate SEO tool according to your requirements. 

To dive deep into the SEO tools, go simple with an edtech giant Simplilearn. 

Enroll Yourself Now!!