![sms marketing platform](https://inksem.com/wp-content/uploads/2023/10/SMS-Marketing.png)
What is SMS Marketing?
SMS marketing is an evergreen marketing channel that sends a transactional and promotional message to prospects and customers through text messages that they can find helpful to take action or get information about your product or services. These messages carry updates, alerts, and offers for people interested in your products/services who have consented to get a message from you. That said, SMS marketing platforms or providers can help you create text messages in bulk and send them to a list of different phone numbers. It can handle all promotional, informative, and transactional messages effortlessly. You can use it for multiple use cases:- Sending offers, discounts, and freebies
- maintaining contact list
- Generating reports
- Analyzing response rates
- Scheduling text message delivery
- Reminding and notifying customers
- Sending MMS and automated responses
- Creating polls, contests, and surveys
- Delivering better customer service
Why is SMS Marketing still effective?
In this age of social media and emails, SMS marketing still prevails because it’s relevant, straightforward, and opens directly into your customers’ devices (among many other reasons). At present, approximately 3.8 billion people in the world use smartphones. They don’t need to be active on social media or check emails regularly, but they receive text messages. Hence, SMS marketing provides an ample opportunity to stay on top of your customers’ minds and increase conversion rates.Why use SMS Marketing Software?
Faster delivery
Spreading your messages through SMS is faster compared to social media or emails. It’s because an SMS delivers directly to your customer’s phone no matter what type of mobile phone they use or from which provider. And they don’t have to go to their social profiles or emails to check their message.Higher open and click-through rates
As discussed above, SMSs have 98% more open rates than emails, and their CTR rates are also 9.18% higher than other digital marketing channels. SMS marketing is efficient.Measurable results
Using SMS marketing software, you can track the performance of your SMS campaign. You can view the total SMSs sent, how many were opened and answered, and generate reports to review. You can evaluate and improve your strategies based on the results.Affordable
With bulk messaging options, you can send many messages to your customers without spending much. Unlike email campaigns requiring more creativity, design, effort, and the cost associated with these, SMS marketing lets you save on these aspects.Features To Consider When Choosing an SMS Marketing Platform
When you’re in the process of choosing an SMS marketing platform for your business, it’s crucial to take various features into account to ensure you make the right decision. Here are some important factors to remember: User-Friendly Interface: Opt for a platform that offers an intuitive and easy-to-use interface, allowing you to navigate and utilize the software without requiring extensive technical expertise. A clean and user-friendly interface will save you time and effort while managing your SMS marketing campaigns. SMS Automation: Automation is a vital feature that streamlines your SMS marketing efforts. Ensure the platform provides automation capabilities such as scheduled messages, drip campaigns, and triggered messages based on customer actions. This enables you to engage with your audience at the right time and with personalized messages. Integration Capabilities: Consider whether the SMS marketing platform can integrate with your existing tools and systems, such as customer relationship management (CRM) software or e-commerce platforms. Integration streamlines your workflow and enables seamless data transfer between platforms, allowing you to leverage customer data and enhance your overall marketing strategy effectively. Scalability and Reliability: Evaluate the platform’s scalability and reliability to ensure it can accommodate your growing business needs. Check if it can handle a high volume of SMS messages without compromising delivery speed and reliability. Additionally, look for features like redundancy and failover mechanisms that guarantee uninterrupted service, even during technical glitches or peak usage periods. Analytics and Reporting: To measure the success of your SMS marketing campaigns, choose a platform that provides comprehensive analytics and reporting features. These should offer insights into metrics like delivery rates, open rates, click-through rates, and conversion rates. Analyzing this data empowers you to fine-tune your campaigns and make data-driven decisions to optimize your SMS marketing strategy. Also read : Email Marketing Platforms: Automating and Optimizing Your Email CampaignsBest SMS Marketing Platforms
Sender
Is your small to medium-sized business or e-commerce company looking for a fully automated way to increase sales and revenue by reaching out to a hungry global market almost instantly? Look no further than Sender, your all-in-one email and SMS marketing platform that helps smart businesses grow their lists and revenue while keeping things affordable. While growing your SMS list, are you just starting and worried about inadvertent GDPR violations and other possible privacy concerns? Choose from a library of privacy-friendly, TCPA-compliant, ready-to-send pop-ups and forms, or use the super simple drag-and-drop tool to design your branded ones. Ready to nurture and close your existing fan base? Use the step-by-step automation builder tool to create powerful workflows that fire precisely timed or triggered email and SMS steps to operate evergreen, fully automated revenue funnels that work for your business 24/7. Smartly personalize outgoing SMS messages with the name, location, or custom information to make every subscriber feel like they are the only ones being texted. You can send out targeted and more relevant campaigns by harnessing the highly underrated power of segmentation to see who’s most likely to buy now and who needs more nurturing and can be spoken to later. Get started in minutes by signing up for a FREE Forever plan that includes up to 15K monthly emails to 2,500 contacts and the ability to buy SMS credits for as low as $0.015 (US). Besides generous email marketing limits, our value-filled monthly PRO plan guarantees $70 worth of FREE SMS credits every month.Mobile Text Alerts
What’s the easiest way to reach all your customers with SMS marketing? Enter Mobile Text Alerts, an easy-to-use SMS marketing provider you can set up and master in 5 minutes flat. A free 14-day trial will give you full access to try out all the core features – quick setup and no credit card needed. That way, you can easily get a good feel for how it will work for your own business. The enticing features list equips you with tools such as text to landlines, automatic replies, MMS, contact card usage, add-on options such as international messaging, and much more to keep you abreast of best marketing practices. To boost efficiency, you get integrations with Zapier, WordPress, Slack, MailChimp, ClickFunnels, etc. You also get API access to have the flexibility to set up your integrations. With Mobile Text Alerts, you can easily manage your texting campaigns, regardless of your team’s size, since there is no cap on the administrators per account. Also read: Conversion Tracking Tools: Monitoring and Optimizing Campaign PerformanceClerk Chat
Clerk Chat is a versatile and powerful SMS marketing solution that seamlessly integrates with your existing tech stack. It’s an SMS powerhouse! This innovative platform offers robust features designed to elevate your SMS marketing campaigns to new heights. With Clerk Chat, you can easily:- create, manage, and track personalized SMS campaigns
- automate message flows to engage customers at the right time
- import contact lists, segment your audience
- send compelling messages that resonate with your customers
SlickText
SlickText is one of the most trusted leaders in the SMS marketing space. It helps you drive revenue to your business through SMS marketing. The software is rich with features that let you use it efficiently and works well on every device. In addition, it never asks for contracts or hidden fees; you can downgrade, upgrade, or cancel the services at any time. As people respond more quickly to SMS, SlickText lets you quickly spread your message to customers. You can attach a picture with your campaign to get a better response from customers. You can use every feature to improve your business’s growth, from restaurants and retailers to schools and ministries. Send text messages in bulk no matter where you are, and you can also ask your customer to send a text to join the marketing campaign.BayEngage
SMS marketing is one of the easiest and go-to channels for all marketers and eCommerce store owners to reach all their customers on time after email marketing. How about getting your business a powerful all-in-one email and SMS marketing platform? Great, right? Regardless of your business size (small or large), SMS marketing is an effective channel. Yeah! That is where BayEngage comes in, a powerful email and SMS marketing platform. BayEngage is an email and SMS marketing tool – that takes up all your expectations, like email deliverability, price, automation, user-friendliness, 24/7 customer support, 380+ built-in email templates and SMS ideas, UTM tracking, Analytics, and easy onboarding. What not?Omnisend
Ignore the headache of using multiple SMS tools; Omnisend allows you to integrate SMS next to your emails. Provide your users with a personalized and consistent experience by combining automated texts with an email to add push notifications in a single workflow. Ominsend has a library where you get pre-built workflows with SMS for birthdays, cart abandonment, shipping confirmation, and many more with a few clicks. You can use features with a hassle-free setup and no-limit use cases and reach your audiences/customers with your messages wherever they are. You can even reach a global audience as it supports every country’s codes for text-only messages so that you can drive international customers to make better conversions. With Omnisend’s TCPA-compliant SMS list-building tools, you can collect site visitors’ contact details through popups, landing pages, wheel of Fortune, signup boxes, and many more.TrueDialog
Get up and running today. Yes, without waiting for your IT or dev team to implement an API. One of the main benefits you’ll get with TrueDialog is cost reduction. They have spent time building direct-to-carrier relationships to enable messaging savings of 50%. They have all the bells and whistles a marketer would want regarding marketing functionality.- NATIVE integrations with Salesforce.com. Attribution of leads and opportunities becomes easier because Sales reps will work out of Salesforce.com in a truly native TrueDialog environment. Are you using Microsoft Dynamics/D365? No problem! Their integration with it is industry-leading.
- Campaign creation: Using flows, you can easily create mass text campaigns for opt-in users. And opt-outs are easily managed as well. They also have integrations with Marketo, Hubspot, and Eloqua.
- Concierge Customer Service: Even though the TrueDialog UI is intuitive, sometimes it’s hard to get going. TrueDialog understands that, and to ensure you get the most value from their solution, they will hand-hold you through the process, from onboarding to utilizing all features through U.S.-based customer service.
Comments are closed