![Social Listening Tools](https://inksem.com/wp-content/uploads/2023/08/socaillistingtools.png)
Social Listening vs. Social Media Tracking
At a high level, social media listening tells you why your audience is saying certain things about or related to your brand on social. Meanwhile, social media tracking tells you how they’re saying it.What is social listening?
Social listening is a great way to keep tabs on what customers and prospects have to say about your business, product/ service, content, support, and more. It entails monitoring your brand’s social media profiles for customer feedback, direct mentions of your brand, and any conversations with relevant keywords, topics, competitors, or industries. An analysis of that information follows this. Any resulting conclusions will help you determine the best ways to improve your social media strategy, brand awareness, and social presence.What are social listening tools?
Social listening tools can help you monitor several social media platforms in one place. You can check mentions of your brand, relevant keywords, and direct feedback through tags and DMs. Many of these tools will allow you to post directly from the dashboard on your social media accounts. Additionally, when you integrate your various social media accounts, you’ll see all your analytics in one area.What is social media tracking?
Social media tracking is often referred to as social media monitoring. It entails identifying and responding to mentions of your brand on social media via comments, direct messages, and more. Social media tracking is the first step in understanding what your audience thinks and says about your brand on social media. Now you may wonder: What are the best social media listening tools? And how about the best social media tracking tools? Here are some options — most of which can help with both social listening and tracking (and more!). Also read : Conversion Tracking Tools: Monitoring and Optimizing Campaign PerformanceBest Social Media Listening Tools
1. HubSpot Social Media Management Software
![hubspot logo](https://inksem.com/wp-content/uploads/2023/08/hubspot-logo-300x300.png)
- Prioritize social engagement.
- Integrate your social tool — which comes with Marketing Hub Professional — with your Contacts Database and CRM.
- Schedule social posts in advance, cross-platform.
- Report on your video strategy with YouTube reporting if you’re an Enterprise user.
- Manage social profiles on Facebook, Instagram, Twitter, and LinkedIn from one tool.
2. Sprout Social
![sprout social logo](https://inksem.com/wp-content/uploads/2023/08/Sprout-Social-logo-300x300.png)
- Monitor and manage engagement across social networks in the unified Smart Inbox.
- Map out a content strategy and schedule posts with the Publishing tool.
- Uncover trends in social conversations, learn about your audience, and gain actionable insights to inform your marketing strategy with the integrated social listening tool.
- Integrate Sprout Social with your HubSpot software to collect accurate social reports all in one place.
3. Falcon.io
Price: $108/per seat/month+ Falcon.io is an all-in-one social media management and customer experience (CX) platform for medium-to-enterprise-size companies. The software has capabilities related to scheduling, engaging, social listening, publishing, advertising, and analyzing all aspects of your social media strategy. The platform makes it easy to segment and target your customers for customized social campaigns. Falcon.io Features and Compatibility- Use a single dashboard for all your social media management needs (e.g., social listening, publishing, engagement, reporting, audience data management).
- Manage private messaging channels with the Engage inbox feature (which is compatible with WhatsApp).
- Enhance community management and support by creating custom response templates for your FAQs.
- Route specific messages from audience members to internal team members so they can collaborate on solutions — and keep those messages in one customizable and filterable inbox.
- Use Falcon.io to manage your Facebook, Twitter, LinkedIn, and Instagram accounts.
- Integrate Falcon.io with your HubSpot CRM to sync all customer data for social campaigns, create custom or lookalike audiences, and offer personalized and engaging customer service.
4. Hootsuite
- Manage and monitor all social media activity with native tools and features.
- Easily monitor mentions and respond directly in the platform.
- Customize paid social media campaigns with the Boost option, which balances organic reach and paid advertisements to help optimize your content’s engagement.
- Measure success across social platforms compatible with Hootsuite, including Facebook, Instagram, Twitter, Youtube, LinkedIn, and Pinterest.
- Add one of the many social network integrations compatible with the software and view them from your Hootsuite interface.
5. Meltwater
![meltwater logo](https://inksem.com/wp-content/uploads/2023/08/meltwater-logo-300x300.png)
- Media Monitoring: Meltwater gathers data from social media platforms, news websites, blogs, forums, and other online sources to provide comprehensive media monitoring capabilities.
- Sentiment Analysis: The tool uses advanced natural language processing algorithms to analyze the sentiment behind social media posts, articles, and other online content, helping you understand public opinion.
- Trend Tracking: Meltwater identifies emerging trends and topics relevant to your brand or industry, allowing you to stay informed and adapt your marketing strategies accordingly.
- Influencer Identification: You can identify key influencers talking about your brand or industry, enabling you to engage with influential individuals and expand your reach.
- Competitive Analysis: Meltwater allows you to monitor your competitors’ online activities, including social media presence, media coverage, and customer sentiment, to gain insights and benchmark your performance.
- Real-time Alerts: Customizable real-time alerts keep you informed about important events, mentions, or trends, ensuring you can respond promptly when necessary.
- Reporting and Analytics: Meltwater provides robust reporting capabilities, enabling you to generate customized reports with key metrics, charts, and insights to measure the impact of your social media efforts.
6. Buffer
- Plan effective social campaigns using the scheduling and publishing features.
- Monitor your team’s performance by measuring engagement and audience behavior with reports and analytics tools.
- Use the story monitoring feature to record and analyze your stories on channels like Facebook and Instagram.
- Integrate social platforms Buffer supports, including Facebook, Twitter, Instagram, LinkedIn, and Pinterest.
7. BuzzSumo
- Use the Content Discovery feature to identify your most popular posts across different social media channels.
- Organize shared content in order of significance with the Curation tool so you can quickly access important information without digging through irrelevant posts.
- Connect to Facebook, Twitter, Instagram, Pinterest, and Reddit.
8. Keyhole
![social listening tool : keyhole](https://inksem.com/wp-content/uploads/2023/08/keyhole-logo-300x300.png)
- Get unique insights into your company’s tracked hashtags with the Hashtag Analytics feature.
- Ensure posts and mentions that include hashtags are recorded in real time so you always have the most up-to-date information on your accounts.
- Predict how well your hashtag will perform with the AI feature.
- Use the timing and topic of your hashtag to predict engagement, reach, and impressions.
- Pair Keyhole with Twitter, Instagram, YouTube, and Facebook.
9. Mention
![social listening tool : mention logo](https://inksem.com/wp-content/uploads/2023/08/mention-logo-300x300.png)
- Use the Team feature so employees can collaborate on social media management efforts and alert each other when they need help.
- Track progress while working through your crisis communication plan.
- Effectively manage any social media uproar or crisis that comes your way with the Crisis Management feature.
- Use the software to track your social media success with any compatible platform, including Facebook, Instagram, Twitter, and Buffer.
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