![Bid Management Tools](https://inksem.com/wp-content/uploads/2023/07/bidmanagement.png)
What’s a Bid Management Tool?
We’d like to first go over the fundamentals and what to anticipate from this platform before offering ten of our favorite bid management solutions available in the market. As we mentioned in the opening, using these tools will save you time by enabling you to automate the bidding process for your campaigns. The tool will continuously evaluate the success of your campaigns and adjust bids to lower the cost per click of your digital advertising. Why invest in a tool like this? It will help you to get ads in front of your target market. Moreover, your team will have more time to focus on the tasks that matter. Regarding online bidding in marketing, nothing can compete with a good bid management tool.Top Bid Management Tools
Hopefully, we’ve convinced you that bid management tools are worthwhile. If not, there’s still time to look at those that capture the industry’s imagination. Without further ado, let’s have a look!1. DoubleClick (Google Marketing Platform)
DoubleClick is now known as Google Marketing Platform. Firstly, we have DoubleClick, which is popular across the globe. Acquired by Google in 2017, it forms part of the Google Marketing Platform. An obvious benefit of choosing this solution? You have the might of Google behind you. If something happens to go wrong or you need help, you can be certain that Google will provide answers. As a marketing platform, it’s a brilliant option widely recommended. DoubleClick not only helps with bidding, but it also brings together the advertising and analytics aspects of your marketing strategy. With real-time insights and recommendations, it won’t be long before you see a veritable return on marketing investment.2. Kensho
![bis management tool : kensho](https://inksem.com/wp-content/uploads/2023/08/kensho-logo-300x300.png)
3. Outbrain
![outbrain logo](https://inksem.com/wp-content/uploads/2023/08/outbrain-logo-300x300.png)
4. Acquisio
![bis management tool : acquisio logo](https://inksem.com/wp-content/uploads/2023/08/acquisio-logo-300x300.png)
5. OpenX
![OpenX logo](https://inksem.com/wp-content/uploads/2023/08/openx-logo-300x300.png)
6. Marin
![marin software logo](https://inksem.com/wp-content/uploads/2023/08/marin-software-logo-300x300.png)
7. SmartyAds
![bid management tool : smarty ads](https://inksem.com/wp-content/uploads/2023/08/samrty-ads-logo-300x300.png)
8. Clickable
![clickable logo](https://inksem.com/wp-content/uploads/2023/08/clickable-logo-300x300.png)
9. Imonomy
![bid management tool : imonomy logo](https://inksem.com/wp-content/uploads/2023/08/imonomy-logo-300x300.png)
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