In today’s digital landscape, search engine marketing (SEM) has become crucial for businesses aiming to establish their online presence and drive targeted website traffic. With the rapid advancements in artificial intelligence (AI) technology, a new generation of SEM tools has emerged, revolutionizing how marketers optimize their campaigns. These AI-powered SEM tools leverage sophisticated algorithms and machine learning capabilities to streamline and enhance every aspect of search engine marketing, from keyword research and ad creation to bid management and performance analysis. This blog will explore the exciting world of AI-powered SEM tools, their benefits, functionalities, and how they can empower marketers to achieve exceptional results in the ever-competitive digital advertising landscape.
What is an AI Marketing Tool?
An AI marketing tool is a software or platform that uses artificial intelligence technology to create automated decisions. These decisions are based on collected data that are analyzed and interpreted together with the market trend. The goal is to develop a marketing strategy that anticipates the buyer’s next move.
All of this is done in real-time without the intervention of an actual human. This capacity to make automated decisions at lightning speed makes AI marketing tools for businesses formidable.
Why Use AI-Powered Marketing Tools?
Speed is the number one reason artificial intelligence marketing tools should be present in every business. An AI tech crunches huge chunks of information from social media, email, and the Web. It also bridges the gap between the data and the actionable solutions you can implement to improve your marketing and sales campaigns.
Best AI-Powered SEM Tools
Regarding AI-powered SEM tools, several top contenders stand out for their exceptional capabilities. These tools leverage artificial intelligence and machine learning to revolutionize search engine marketing campaigns. Some of the best AI-powered SEM tools available in the market include:
1. Jasper.ai
Price(Monthly):
$40 for Starter (20,000 words) / $82 for Boss Mode (50,000 words)
Best Features:
- Content Generation
- The tone of Voice Settings
- Machine Learning
- Plagiarism Checker
- Customizable Templates
Formerly recognized as Conversion.ai, Jasper is an advanced AI marketing tool designed to craft top-notch ad copy, emails, landing pages, and social media posts. It harnesses the OpenAI-developed GPT3-model to compose text that resonates with human-like qualities. Moreover, it boasts pre-built templates for AIDA, Feature to Benefit, PAS, and Before-After-Bridge Framework. Input your brand name or product, and let Jasper generate a compelling copy for you.
Notably, e-commerce establishments can effortlessly create captivating product descriptions using this formidable AI. With a single click, it can produce Amazon product bullet points, descriptions, titles, and meta descriptions with utmost ease and precision.
2. Flick
Price (Monthly):
7-day Free Trial / £11 for Solo /£24 for Pro / £55 for Agency
Best Features:
- AI Caption Writing (on-brand)
- AI Idea Brainstorming
- Post Scheduling
- Auto-Suggested Hashtags
- Hashtag Search & Manager
They are introducing Flick AI Social Media Assistant, an influential marketing tool meticulously crafted to streamline social media content’s brainstorming, writing, and planning process. By providing a 7-day free trial, users can seamlessly embrace a fresh approach to creating captivating and brand-aligned content.
This cutting-edge platform harnesses the power of AI to offer a range of exceptional features. It starts with AI Idea Brainstorming, which generates unique content concepts tailored to your needs. Next, AI Caption Writing enables the creation of custom captions, ensuring your content stands out. Additionally, it excels at transforming lengthy content into bite-sized portions, perfect for sharing across social media channels. Post Scheduling is made effortless with a simple click, allowing for precise arrangement and timing of your posts. Furthermore, including Auto-Suggested Hashtags and a Hashtag Search & Manager facilitates effective content management and enhances visibility.
With a dedicated focus on social media, this tool provides round-the-clock support and a hassle-free setup process. Trusted by over 100,000 content creators, brands, and marketers, Flick AI Social Media Assistant empowers users to save time, elevate results, and amplify their social media presence.
3. GrowthBar
Price: (Monthly)
$29 for Standard / $79 for Pro / $129 for Agency
Best Features:
- Search Engine Optimization
- Paragraph Generator
- Meta Generator
- AI Blogging Tools
GrowthBar is an innovative tool that harnesses GPT-3 AI, developed by OpenAI, to revolutionize content generation. With its advanced capabilities, GrowthBar offers a range of automated features, including keyword suggestions, precise word count recommendations, relevant links, and image suggestions. The tool goes beyond basic content generation by providing extensive backlinking capabilities and the ability to create comprehensive outlines for blog posts.
GPT-3 AI, the underlying technology behind GrowthBar, is a remarkable achievement by OpenAI, a company co-founded by visionary entrepreneur Elon Musk. Notably, GPT-3 AI has successfully passed the Turing Test, ensuring the generated written content is remarkably human-like in quality and coherence. This breakthrough has opened new doors for content creators, empowering them with a tool to generate compelling and natural-sounding content, saving time and enhancing overall productivity.
With GrowthBar and its utilization of GPT-3 AI technology, content generation becomes a streamlined and efficient process. Marketers, writers, and bloggers can leverage this powerful tool to optimize content strategy, ensuring relevance, engagement, and search engine optimization. The combination of GPT-3 AI and GrowthBar unlocks endless possibilities, enabling users to create impactful and persuasive content that resonates with their target audience authentically and compellingly.
4. Phrasee
Price:
Custom Quote
Best Features:
- Content Management
- Predictive Analytics
- Dynamic Content
- Engagement Metrics
Introducing Phrasee, an AI-powered tool specializing in “brand language optimization.” This remarkable marketing platform is designed to enhance the language utilized by companies in their copies. Leveraging a natural language generation system and a machine learning algorithm, it effortlessly generates compelling copies for emails, Instagram, Facebook, and even push notifications. The result? Engaging, human-sounding copies that align with the brand and deliver impressive results. Notable clients such as Virgin and Domino’s have already embraced the power of Phrasee.
5. Smartwriter.ai
Price: (Monthly)
$49 for Basic / $124 for Popular / $299 for Pro.
Best Features:
- LinkedIn Chrome Extension
- Personalized LinkedIn Outreach
- Personalized Cold Emails
- Deep Enrichment
Smartwriter.ai is a valuable assistant in automating your email outreach. This AI tool revolutionizes the process by generating personalized emails that capture your customers’ attention, complete with a personalized subject line that intrigues them from the start. Moreover, it offers a range of additional features, including backlink generation, the creation of captivating Shopify product titles and descriptions, and even personalized cold email outreach.
What sets Smartwriter.ai apart is its seamless integration with other third-party tools and platforms. By leveraging this integration, you can optimize your cold email outreach process and unlock even greater results. Embrace the power of Smartwriter.ai and witness the transformation of your email outreach strategy.
6. Optimove
Price:
Custom Quote
Best Features:
- Campaign Insights
- Hyper-segmentation
- A/B Testing
- Multichannel Tracking
Optimove presents a remarkable customer data platform empowered by AI-based marketing functionalities. This innovative solution seamlessly gathers data from diverse platforms, offering a unified information view through a single, user-friendly dashboard. With Optimove, businesses can effortlessly analyze and share data, enabling them to make informed decisions and devise effective marketing strategies easily.
Optimove is an intelligent AI tool that scours and analyzes customer data. Optibot can suggest which campaigns should be discontinued based on loss, allowing businesses to optimize their marketing efforts. It can identify customers who may need to be more saturated with company communication.
Experience the power of Optimove and leverage the AI-driven capabilities of Optibot to unlock valuable insights and propel your marketing initiatives to new heights.
7. Acrolinx
Price:
Custom Quote
Best Features:
- Access Controls/Permissions
- Full-Text Search
- Version Control
- Approval Process Control
Esteemed companies rely on this exceptional tool to ensure their marketing content aligns seamlessly with their brand identity. With this software, you can define the desired style, tone, and grammar and incorporate company-specific terminology. The AI engine analyzes the content and recommends enhancements.
Unlock the potential of this cutting-edge marketing software and witness how it enhances your content to align perfectly with your brand guidelines. Join the ranks of industry giants and elevate your marketing materials to new levels of excellence.
8. Brandwatch Consumer Intelligence
Price:
Custom Quote
Best Features:
- Automated Reports
- Report Customizability
- Follower Analysis
- Influencer Identification
- Email Alerts
Discover the comprehensive suite of solutions Brandwatch offers, comprising consumer intelligence and social media management. These powerful solutions cater to various use cases, including market research, brand management, content marketing, crisis management, and influencer marketing.
With over a decade of experience, Brandwatch brings vast data that fuels its capabilities. However, its true strength lies in effectively leveraging that data. The consumer intelligence (CI) platform, powered by AI, generates actionable insights that offer a deep understanding of your consumers, your brand, and its position in the current market landscape. Gain valuable insights into how customers perceive your brand, products, and industry trends. Brandwatch provides a flexible user interface and a wide array of live visualizations to facilitate the analysis of this data. This ensures that you can make sense of the data with ease.
Empowering organizations with detailed insights and timely analysis, the Brandwatch CI Platform enables agility and responsiveness in today’s ever-evolving marketplace. Embrace the power of Brandwatch and unlock the potential of your data-driven marketing strategies.
Also read : 12 Highly-Demanded Web Development Trends
9. InstaText
Price: (Monthly)
$11.99 for Single Users / Custom Quote for Business and Scholar
Best Features:
- Sentence Formatting
- Sentence Rephraser
- Tone Checker
It’s introducing InstaText, an online AI-powered writing tool that shares similarities with Grammarly. While it performs essential functions like grammar and spellcheck, it takes it further by reworking sentences to enhance readability. This is particularly valuable for brands aiming to maintain their authentic voice across all communications.
Additionally, InstaText offers a fantastic feature that allows users to specify multiple keywords. When utilizing the program, these keywords remain intact, saving valuable time during copy-editing.
Experience the power of InstaText as it elevates your writing, ensuring accuracy, clarity and maintaining your unique brand voice. Say goodbye to time-consuming editing and embrace the efficiency and effectiveness of InstaText.
10. Grammarly
Price:
Free for Basic / Custom Quote for Premium and Business
Best Features:
- Clear Communication
- Real-time Feedback
- Tone Adjustments
- Formality Level
- Plagiarism Checker
Discover the exceptional benefits of Grammarly, an invaluable free marketing tool for businesses of all sizes. This robust AI content marketing platform empowers businesses to ensure their written copy is polished and professional.
Grammarly’s highly accurate AI functionality provides real-time online spell and grammar checks, guaranteeing error-free content. Moreover, you can easily install it as a Google Chrome extension for enhanced capabilities. Unlock the full potential of Grammarly Premium and Business options to access more advanced features such as tone checking, clarity enhancements, and style improvements.
Experience the reliability and efficiency of Grammarly as it elevates the quality of your content, helping your business shine with professionalism and accuracy. Embrace this essential tool and take your written communication to new heights.
Also read : Best 6 AI Content Writing Tools To Use
11. Seventh Sense
Price: (Monthly)
Starts at $64 for Hubspot / Starts at $360 for Marketo
Best Features:
- Campaign Analytics
- Reporting/Analytics
- Email Campaign Management
- Event-Triggered Actions
They are introducing Seventh Sense, an AI-powered email marketing campaign tool that revolutionizes how emails are delivered to customers. This personalized service ensures that your emails reach recipients at the optimal time, enhancing engagement and maximizing the impact of your campaigns.
Seventh Sense goes beyond timing optimization and also aids in improving email deliverability, thereby enhancing the sender score. This is particularly crucial for companies that send out many emails each week. By leveraging Seventh Sense, marketers can elevate their email performance and effectively engage with their audience.
Designed to integrate with HubSpot and Marketo seamlessly, Seventh Sense provides a smart platform tailored to meet the unique needs of these platforms. Experience the power of Seventh Sense and unlock the true potential of your email marketing campaigns.
12. MarketMuse
Price: (Monthly)
Free for Single User / $7.200 for Standard / $12.000 for Premium
Best Features:
- Categorization/Grouping
- SERP Rank Tracking
- Data Visualization
- Competitor Analysis
MarketMuse is a frontrunner in leveraging the power of AI technology across its comprehensive range of services. This remarkable tool caters to businesses seeking assistance crafting optimized long-form content, be it emails, sales copies, landing pages, or articles.
The MarketMuse process starts with an in-depth AI research phase dedicated to the chosen topic. It generates an initial draft for your copy, incorporates key performance indicators (KPIs), and provides a content brief. Users can seamlessly edit the copy using the built-in editor, aligning it with the AI’s insightful suggestions.
Experience the power of MarketMuse as it empowers businesses to create compelling and highly optimized content. Leverage the AI-driven capabilities to streamline your content creation process and achieve remarkable results.
13. DeepL
Price: (Monthly)
$8.74 for Starter / $28.74 for Advanced / $57.49 for Ultimate
Best Features:
- Whole Document Translation
- Auto-Detect Language
- Browser Application
Ensuring accurate translations of marketing content and copy for businesses catering to a global market is highly advantageous. Enter DeepL, a robust AI tool that excels in translating documents and files into multiple languages of your choice. Unlike conventional translation tools, DeepL goes beyond literal translations, incorporating subtle nuances and precise vocabulary that capture the essence of the text.
Experience the power of DeepL as it empowers businesses to communicate effectively with international audiences. Break language barriers and deliver accurate translations that resonate with your target market. Embrace DeepL’s AI-driven capabilities and unlock the true potential of your global marketing efforts.
Also read : Analytics Tools: Measuring and Analyzing Marketing Performance
14. Chatfuel
Price: (Monthly)
$11.99 for Business / $199 for Enterprise
Best Features:
- Multi-Channel Marketing
- Template Management
- Lead Database Integration
- Pipeline Management
Discover the power of Chatfuel, one of the market’s most widely utilized chatbot platforms. This exceptional tool automates frequently asked questions (FAQs) and streamlines lead qualification, ensuring potential customers are directed to live sales agents when ready to purchase.
Chatfuel goes beyond its core functionalities by offering seamless integrations with third-party tools such as Calendly, Shopify, and Google Sheets. Furthermore, it provides an API, enabling customized integrations to meet specific system requirements.
Experience the efficiency and convenience of Chatfuel as it empowers businesses to automate customer interactions and enhance lead qualification processes. Embrace the wide range of integrations and customize your chatbot to align perfectly with your business needs. Elevate your customer service and sales capabilities with Chatfuel.
15. Customers.ai
Price:
Custom Quote
Best Features:
- Customization Interface
- Sales Conversion
- Automated Outreach Funnels
It introduces Customers.ai, a versatile multi-platform chatbot creator that empowers businesses to manage their marketing chat content effortlessly. With its Unified Chat Inbox and a comprehensive toolbox of integrations, Customers.ai simplifies campaign scaling and streamlines content management.
Customers.ai also offers InstaChamp, an exceptional marketing chatbot designed for Instagram businesses. Leverage the power of Instagram to enhance your marketing efforts on Instagram, engaging with your audience more personalized and efficiently.
Experience the ease and effectiveness of Customers.ai as it revolutionizes how businesses handle their marketing chat content. Maximize your campaign reach and unlock the true potential of your marketing chatbots with Customers.ai.
16. ManyChat
Price: (Monthly)
Free / $15 for Pro
Best Features:
- Marketing Lead Database
- Multi-Channel Communication
- Customization Interface
- Real-time Consumer-facing Chat
Discover the excellence of ManyChat, a prominent player in AI chatbots. Known for its user-friendly interface and strategic focus on sales and marketing, ManyChat has established itself as a go-to platform. While its primary emphasis is on Facebook Messenger, it also extends support for Instagram Direct.
One of ManyChat’s standout features is its accessibility to users without coding knowledge. This AI tool empowers users by enabling them to set up a chatbot in as little as 20 minutes, offering a seamless and efficient experience.
Unlock the power of ManyChat and experience the ease of building AI chatbots tailored for sales and marketing. Elevate customer engagement, boost conversions, and transform your messaging strategy with ManyChat’s exceptional capabilities.
Also read : Cross-Channel Marketing Tools: Coordinating SEM In 2024
17. Brand24
Price: (Monthly)
$39 for Individual / $99 for Team / $149 for Pro / $249 for Enterprise
Best Features:
- Discussion Volume Chart
- Data Exporting
- Sentiment Scoring
- Social Measurement
Recognizing the paramount importance of reputation in the business world, Brand24 introduces its robust AI-powered social media monitoring tool. This powerful solution enables brands to monitor and track real-time feedback, both positive and negative, about their company. Brand24’s AI technology analyzes conversations across various platforms, providing invaluable insights into brand perception, product discussions, and even competitor mentions across the web.
Beyond reputation monitoring, Brand24 empowers businesses to assess the effectiveness of their marketing campaigns and proactively address emerging issues before they escalate. This comprehensive tool allows brands to stay ahead of the curve and effectively manage their online presence.
Experience the power of Brand24 and harness AI-driven capabilities to safeguard and enhance your brand’s reputation. Elevate your social media monitoring efforts and gain actionable insights for strategic decision-making.
18. Surfer SEO
Price:
$49 for Basic / $99 for Pro / $199 for Business
Best Features:
- Free Outline Generator
- Keyword Research Tool
- Keyword Surfer
- Content Editor
They introduced SEO Surfer, a user-friendly AI online tool designed to optimize blog posts, articles, and other copy forms. This remarkable tool is tailored for technical SEO, allowing users to conduct thorough audits of existing content and compare it with competitors. With SEO Surfer, users can unlock the full potential of their SEO strategy.
One of Surfer’s standout features is its capability to evaluate keywords using Google’s BERT method, ensuring enhanced accuracy and relevance. Additionally, Surfer boasts a comprehensive range of over 500 ranking metrics, enabling in-depth content analysis to drive improved performance.
Experience the ease and effectiveness of SEO Surfer as it revolutionizes your content optimization process. Elevate your SEO efforts, gain a competitive edge, and unlock the true potential of your online content with SEO Surfer.
19. Frase.io
Price: (Monthly)
$14.99 for Solo / $44.99 for Basic / $114.99 for Team
Best Features:
- Idea Recommendation
- Content Optimization
- Technical SEO
- Data Visualization
Discover the power of Frase.io, an invaluable tool that enables you to create SEO-optimized content more efficiently and effectively. With Frase, simply input your desired topic, and it automatically pulls and compares data from top websites related to the same keyword. This marketing tool generates an SEO-friendly outline, empowering you to create content that ranks higher in search results.
As you develop your content, Frase provides real-time scoring to gauge its quality. The higher your score, the greater your content’s potential to outperform competitor sites and secure better rankings.
Experience the efficiency and effectiveness of Frase.io as it streamlines your content creation process and elevates your SEO strategy. Create content that stands out, drives organic traffic, and positions your brand for success with Frase.io.
20. Smartly.io
Price:
Custom Quote
Best Features:
- Campaign Dashboard
- Customer Segmentation
- Enterprise Scalability
- Performance Metrics
Introducing Smartly.io, an AI-powered ad marketing tool that empowers teams to plan, test, and launch high-performing ads to their target audience. This comprehensive solution seamlessly integrates with major platforms such as Facebook, Snapchat, Pinterest, and Instagram, allowing businesses to manage their ad marketing efforts from a unified dashboard.
Smartly.io offers modular ad testing capabilities across different channels, enabling businesses to assess and identify the best-performing ad designs. With this feature, businesses gain invaluable insights into ad performance, optimizing their campaigns for maximum impact.
Experience the power of Smartly.io and unlock the true potential of your ad marketing endeavors. Streamline your processes, enhance ad performance, and reach your target audience with precision and efficiency. Elevate your advertising strategy with Smartly.io’s AI-driven capabilities.
21. Emplifi.io
Price:
Custom Quote
Best Features:
- Social Publishing
- Engagement Tracking
- Follower Analysis
- Influencer Tracking
They are introducing Emplifi.io, a cutting-edge AI marketing tool for management that empowers businesses to efficiently handle all their social media profiles from a single unified dashboard. With Emplifi.io, you can effortlessly track and analyze the performance of your campaigns, gaining valuable insights into their effectiveness.
However, Emplifi.io truly shines when it comes to influencer marketing. This powerful tool offers a comprehensive solution for finding, vetting, and maintaining connections with influencers. Through the unified dashboard, you can streamline your influencer management process while benefiting from insightful analytics and the ability to schedule posts for optimal results.
Join the ranks of renowned companies such as McDonald’s, Pinterest, Instagram, and YouTube by harnessing the power of Emplifi.io for your marketing endeavors. Experience the convenience, efficiency, and effectiveness of Emplifi.io in managing your social media presence and influencer collaborations.
Also read : 6 Best Audience Intelligence Tools For Customer Insights
Conclusion
In conclusion, AI-powered SEM tools have transformed how businesses approach search engine marketing. By harnessing the power of artificial intelligence, these tools offer unparalleled capabilities for optimizing campaigns, improving targeting, and driving meaningful results. Integrating advanced algorithms and machine learning enables marketers to make data-driven decisions, automate repetitive tasks, and achieve higher efficiency and accuracy in their SEM efforts. As the digital landscape continues to evolve, AI-powered SEM tools will remain at the forefront, empowering marketers with the tools they need to stay competitive and drive success in the dynamic world of online advertising. By embracing these innovative technologies, businesses can unlock new levels of performance and unlock the full potential of their search engine marketing strategies.
FAQs
What are AI-powered SEM tools?
AI-powered SEM tools are software applications or platforms that utilize artificial intelligence and machine learning algorithms to optimize and enhance search engine marketing campaigns. These tools automate tasks, provide data-driven insights, and offer advanced functionalities to improve targeting, keyword research, bid management, ad creation, and performance analysis.
How do AI-powered SEM tools work?
AI-powered SEM tools leverage algorithms and machine learning models to analyze large amounts of data and make intelligent decisions. They can automate keyword research, ad creation, and bid management tasks, allowing marketers to focus on strategic planning. These tools continuously learn from campaign performance data to optimize targeting, bidding strategies, and ad placements to achieve better results.
What are the benefits of using AI-powered SEM tools?
Using AI-powered SEM tools provides several benefits for marketers. They can help save time and effort by automating repetitive tasks, improve campaign performance by leveraging data-driven insights, enhance targeting and ad relevance, increase efficiency and accuracy in bid management, and provide real-time performance analysis and optimization suggestions.
Are AI-powered SEM tools suitable for all businesses?
Yes, AI-powered SEM tools can benefit businesses of all sizes and industries. Whether a small business owner or a large enterprise, these tools can help you optimize your search engine marketing efforts, improve ROI, and stay competitive in digital advertising.
How can AI-powered SEM tools complement existing marketing strategies?
AI-powered SEM tools can complement existing marketing strategies by providing valuable insights and automating time-consuming tasks. They can integrate with other marketing tools and platforms to enhance overall campaign performance and provide a more comprehensive view of the marketing efforts. By leveraging AI-powered SEM tools, businesses can optimize their marketing strategies, target the right audience, and achieve better results in their search engine marketing campaigns.
