Conversion Rate Optimization Tools: Enhancing Landing Page Performance

Conversion Rate Optimization Tools

Conversion rate optimization (CRO) is a crucial strategy for businesses looking to maximize their website’s potential and increase conversions. Conversion rate optimization tools have become indispensable resources for website owners and digital marketers. These powerful tools provide valuable insights, analysis, and testing capabilities to identify and address barriers hindering conversions. In this blog, we will explore the world of conversion rate optimization tools, their importance, and the top options available.

Whether aiming to boost e-commerce sales, increase lead generation, or enhance user experience, leveraging conversion rate optimization tools is essential. So, let’s embark on this journey to discover the best conversion rate optimization tools that will empower you to optimize your website, improve your conversion rates, and achieve your business objectives.

How to Shop for Conversion Rate Optimization Tools

It can be hard to shop for the best conversion rate optimization tools, so we gathered together these five tips to keep in mind:

  • Sign up for trials before making a decision.
  • Be thorough when searching for reviews.
  • Go for quality, not quantity, when it comes to price.
  • Ask other marketers what they are using.
  • Read reports from other companies about CRO.

The Benefits of Conversion Rate Optimization Tools

There are several benefits of selecting CRO analytics tools. Some include:

  • Being able to track ROI effectively.
  • Using tools to create an engaging headline.
  • Capture customer leads.
  • Collect marketing research data.

Now, you’re armed and ready to start improving conversion rates across your website conversion optimization and marketing efforts. These tools range from free and for beginners to robust and more advanced. Feel out which options seem right for you, and soon you’ll be upgrading to the more complex tools when you’ve mastered the basics.

Also read : Best 11 Social Media Platforms To Use For Your Business 

Best Conversion Rate Optimization Tools

1. HubSpot

hubspot logo



It combines a CRM with SumoMe and Google Analytics. Sounds awesome, doesn’t it? It begins with an exit intent popup CTA and then synchronizes with the forms on your website to gather information about your site visitors and their navigation.

HubSpot tools provide comprehensive contact analytics on your database’s prospects and active contacts. Additionally, they integrate a dashboard with their contacts database so you can see which marketing initiatives are successful in converting customers.

2. HelloBar

conversion rate optimization tool : hello bar


Free plan or $29/month to $49/month

A popup form can be added to your website using the lead capture application HelloBar to expand your email list, advertise a deal, or promote your social media accounts. You can create one modal in the free version, displayed to every tenth visitor. Premium plans, however, provide call-to-action (CTA) choices that are more sophisticated.

3. Picreel


Free for up to 5k visitors. Paid plan starts at $9.99

Picreel, the ultimate conversion rate optimization tool and popup maker, stands out with its advanced targeting capabilities, smart trigger options, and powerful analytics. It’s your go-to solution for promoting offers, reducing abandoned carts, maximizing conversions, and boosting lead generation.

It offers advanced targeting capabilities with innovative trigger options and allows you to create personalised pop-ups and overlays that engage users at the perfect moment. 

Its intuitive interface and powerful analytics provide deep insights into visitor behaviour, enabling you to refine your strategies and improve your conversion rates effortlessly. 

4. Sumo

sumo logo


Free plan or $49/month

Sumo offers a variety of free tools to assist you in improving site conversions. For lead capture, they include a “Welcome Mat” popup CTA, a “Smart Bar” to boost email subscribers, a scroll-triggered box, and a “Contact Us” form.

The Sumo suite assists you in growing your email list and gaining on-page information in addition to their Google Analytics research capabilities.

5. BuzzSumo

buzzsumo logo


$99/month to $499/month

The top content generates the most links and shares. Gathering the most popular articles on your topic is the best method to get some early insights.

You only need to enter the term or topic on BuzzSumo. It will compile the most popular and linked-to information on that subject. The recent day, week, month, or year are examples of periods.

Consequently, all you need to do to optimize the landing page for your new webinar on cat fashion is type in “cat fashion.” The finest articles, information, videos, and more on the fascinating subject of cat couture will then be provided to you by BuzzSumo.

Then you’ll be able to dive in and discover some of the essential components that contributed to these pages’ popularity. You can then return and include them in your article.

6. LeadGen

Price: $39 per month to $200 per month

LeadGen is an online form-builder tool for generating leads, and it provides an efficient form-building feature that enables you to create a potent multi-step form.

LeadGen also offers a SaaS Website CRO Checklist, a comprehensive toolset for improving website performance and boosting conversion rates.

7. SimilarWeb

conversion rate analytical tool similarweb


Contact for pricing

The kind of content you produce can (and should) be greatly influenced by knowing where your website users are coming from. With the help of SimilarWeb, you can identify the sources of your traffic, the keywords driving your organic traffic, and the websites that are thought to be most similar to yours. Analyzing data will allow you to compare metrics and determine how to optimize website conversion.

With this knowledge, you’ll be able to tailor your content for your main traffic sources and research the conversion strategies employed by rival websites.

8. Land-book

conversion rate optimization tool : land book logo



Making a landing page from scratch might be challenging. Fortunately, Land-book is a free compilation of the web’s top landing sites.

You can investigate how leading businesses employ factors like copy, location, style, and design to promote conversions with Land-book. Select the components you like best from the Land-book database and use them to build your landing page.

9. Really Good Emails

really good emails logo



Knowledge of visual communication and design is necessary to effectively communicate your message in today’s marketing environment.

Need to learn more about both of them? Here we have Good Emails.

Good Email is a database of the web’s best-designed emails from the world’s most inventive businesses, similar to Land-book. Use this as a reference to learn how to build your email to convey your message as effectively and quickly as feasible.

(See this post for even more sources where you may get excellent marketing examples.)


conversion rate optimization tool : subject line



The subject line of an email can make or break its performance. Use this fantastic resource to check out the subject lines before deciding which to send.

Over three million subject lines have been examined by, and they have a tool to help you weigh your possibilities. Deliverability and marketing scores are provided, along with suggestions for improvement.

12. Headline Analyzer From Coschedule



The headline analyzer on CoSchedule rates headline potency on a scale of 1-100. The word count, grammar, vocabulary, headline style, and word usage determine the final score.

13. Kissmetrics

conversion rate analytical tool : kissmetrics


Contact for pricing

To make it simple to analyze your audience and contact them in particular cohorts, Kissmetrics is a sophisticated tool that interfaces with your email service provider.

Using Kissmetrics, you may discover the route visitors have taken across your website. Other options include A/B tests, data set construction (without SQL), website conversion optimization, and campaign ROI analysis.

14. Google Analytics

conversion rate optimization tool : google analytics


Free for basic, contact sales for premium

Google Analytics allows you to track visitors to your website for free. You can observe how long users leave your pages, whether they accomplish their goals after using a particular route, and which websites direct traffic to yours.

The best thing about Google Analytics is that it gives you access to information on demographics, devices people use to search, and the keywords they use to locate your website. However, the visitors to your website need specific emails or other means of contact.

15. HubSpot Website Grader



Using Website Grader is a terrific way to gauge a website’s overall performance. It offers information on security, mobile friendliness, appearance, SEO (page titles, meta descriptions, headers, and site map), and performance characteristics, including speed, page size, and page requests. It’s excellent for increasing website conversion rates.

The program then creates a score and offers recommendations for improvement, making it simple to identify some fast wins that will increase conversions.

16. Hotjar



Free for Basic, $29/month

Once you have mastered the fundamentals, such as landing pages, CTAs, pop-ups, and content, you are prepared to move on to more sophisticated conversion rate optimization. Hotjar provides heat maps and screen recordings. These allow you to monitor the number of people viewing your page and how they are using your website.

Hotjar also provides analytics, allowing you to monitor the effectiveness of your pages. This is useful for identifying what is effective and what you can modify to boost conversion.

17. Mouseflow

conversion rate optimization tool : mouseflow


Free plan, or $24/month

Comprehending your target consumer will directly impact website design and optimization of conversion rate. Using Mouseflow, you can monitor where visitors are staying on your site or leaving and any frustrating spots. Mouseflow provides a comprehensive set of capabilities, including heatmaps, form analytics, feedback, conversion funnels, and session replay.

Using these tools, you better understand your visitors and make the required adjustments to increase your conversion rate.

18. Clicktale (Contentsquare)

contentsquare logo


Contact for pricing

Like Hotjar, Clicktale includes scroll depth (where is the “fold” on your website? ), click tracking, link analysis, and heat maps to help you identify your pages’ most valuable real estate.

With the help of these tools, you’ll know what is necessary to arrange content, CTAs, and page design in a way that maximizes engagement.

19. Clicky

conversion rate optimization tool : clicky


Free plan, or $9.99/month to $149/month

Clicky provides real-time analytics on visitors to your website. It provides information on where visitors are coming from, how long they spend on each page, and the number of people actively browsing the site. The tool also provides scroll tracking and heat maps.

Clicky is a great one-stop shop for customer behavior. To maximize the effectiveness of your website and convert as many leads as possible, you’ll have a variety of formats at your disposal.

20. Crazy Egg



$24/month to $249/month

With the extra functionality of segmenting clicks by source and assessing link efficacy, Crazy Egg provides a complete set of heat maps and click tracking. The entry-level package is reasonably priced and offers useful information about each website page’s effectiveness.


conversion rate optimization tool : heatmap


Free plan or up to $100/month

Anyone wishing to investigate heatmaps, responsive web design tests, and real-time page data can check out Heatmap: me, a fantastic free alternative. I can track dynamic features on your website. A few interactive parts to consider are slider bars, photo galleries, and others.

22. Intercom

intercom logo


$87/month to $153/month

You can chat with current customers and find new ones using chat tools.

Intercom may be used as a CRO analytics tool to contact website visitors and determine whether they need more assistance, how their experience is going, and how you can improve it. You can use a shared mailbox with your team and monitor leads.

23. Qualaroo

conversion rate optimization tool : qualaroo


$149/month to $499/month

It’s okay to use chat windows when they are live to use them. Qualaroo supports that. It provides popups to solicit real-time comments from website visitors.

Using this data, you may target particular clients, personalize the website experience, and discover potential problems. This tool is widely used in the e-commerce industry and is very beneficial at all funnel phases.

24. SurveyMonkey

survey monkey logo


$25/month to $99/month

SurveyMonkey offers a free option for people just starting with survey research. This tool may gather demographic data, find out what kinds of content your blog subscribers and prospects are interested in, and receive feedback on your products.

Ask your consumers how satisfied they are. This will give you excellent information on what interests your audience in your business directly from the source. Based on these results, you can work on enhancing conversion methods.

25. Five-Second Test

five second test logo


$50/month to $100/month

Five Second Test, an incredible community-driven solution from UsabilityHub, enables users to upload a product, an app experience, or a design and have the community test it beforehand. A click test, for instance, is one of the tests you may run and get a heat map of the page’s performance.

You receive feedback on recall, general comments, UI ideas, and more. The Five Second Test provides click, preference, and questions. The program can also create surveys.

26. Optimizely

conversion rate optimazation tool : optimizely


Contact for pricing

Testing is difficult; finding a large sample, creating a strong control group, and figuring out your experiment is statistically significant are difficult tasks. Optimizely, you can test various platforms and devices before determining the results. A/B, multiple-page, and multivariate testing are available.

The Optimizely tool provides a thorough, detailed summary of test results (see the example above). Interactions and, most importantly, sign-up clicks will be visible. Using the lead totals in your report, you can select the most effective test version.

27. Effective Experiments

effective experiments logo


Contact for pricing

A clear approach to keeping track of all of your experiments is with Effective Experiments. You are probably going mad if you are trying to maintain track of numerous Excel spreadsheets that are cross-referenced with Google Analytics data. This tool compiles everything into one location and aids in determining statistical significance.


Maximizing conversion rates is crucial for success in the fast-paced and competitive online business world. Conversion rate optimization tools are vital in helping businesses identify and overcome barriers that hinder conversions. By leveraging these tools, businesses can gain valuable insights, conduct experiments, and implement data-driven strategies to optimize their websites and improve conversion rates.

From analyzing user behaviour and conducting A/B tests to personalizing user experiences and optimizing landing pages, conversion rate optimization tools offer a comprehensive approach to enhancing website performance. So, embrace the power of conversion rate optimization tools, continuously refine your strategies, and unlock the full potential of your website to drive higher conversions and achieve your business goals.

Also read : Conversion Tracking Tools: Monitoring and Optimizing Campaign Performance


What are conversion rate optimization (CRO) tools?

Conversion rate optimization tools are software applications or online services designed to help businesses improve their website’s performance by analyzing user behaviour, conducting experiments, and implementing strategies to increase conversion rates. These tools provide insights and testing capabilities to optimize various aspects of a website, such as layout, design, copy, and user experience.

Why are conversion rate optimization tools important?

Conversion rate optimization tools are important because they help businesses maximize the effectiveness of their websites in converting visitors into customers. By analyzing user behaviour, conducting experiments, and implementing data-driven strategies, these tools help identify and address barriers that may hinder conversions, leading to improved conversion rates and higher revenue.

Can conversion rate optimization tools help with specific goals, such as increasing sales or lead generation?

Yes, conversion rate optimization tools can be tailored to specific goals, such as increasing e-commerce sales or improving lead generation. These tools offer functionalities to optimize product pages, checkout processes, lead capture forms, and other elements that directly impact conversions. These tools allow businesses to focus on their objectives and enhance their conversion rates accordingly.

Are conversion rate optimization tools suitable for businesses of all sizes?

Yes, conversion rate optimization tools are suitable for businesses of all sizes. Whether you’re a small business or a large enterprise, these tools can be valuable in optimizing your website and improving conversion rates. They offer scalable solutions and insights that can be tailored to meet the needs and goals of businesses across different industries and sizes.