Influencer Research Tools: Identifying and Engaging Influencers in SEM

In today’s digital landscape, influencer marketing has become integral to brand promotion and engagement. To effectively harness the power of influencers, businesses need the right tools for influencer research. In this blog, we will explore the world of influencer research tools and how they can transform your influencer marketing strategy. These tools provide valuable insights and data to identify the perfect influencers for your brand based on relevant criteria such as audience demographics, engagement rates, and industry relevance. With These tools, you can streamline your search process, maximize the impact of your collaborations, and achieve meaningful results. Join us as we delve into the realm of influencer research tools and unlock the potential of influencer marketing for your brand’s success.

Influencer Research Tools to Find Relevant Influencers

1. Modash

Modash has the largest influencer database of 200M+ influencers on Instagram, YouTube, and TikTok. It has a discovery tool with advanced filtering to find the right influencer with the right audience for your brand.

Platforms covered:

Instagram, YouTube, TikTok

Free trial:

Yes, 14 days

Pricing:

Starts from $99/month (paid annually) or $120/month (paid monthly). View pricing.

Using Modash, you can find any creator on Earth with 1k+ followers on Instagram/TikTok/YouTube. Your perfect partners are definitely in the database, so you must apply filters to find them. There are filters available for things like:

• Follower range
• Engagement rate
• Fake followers
• Bio keywords
• Hashtags used
• Audience age & gender
• Audience locations
• Audience languages

You can even find rapidly growing influencers by filtering for follower growth rate and using the influencer lookalike tool to try finding people similar to your top performers.

Modash can also assist with analysis, outreach, and monitoring outside of influencer searching. Here are a few non-exhaustive examples of influencer marketing tasks Modash can help with:

• Shortlisting influencers & tracking outreach statuses
• Finding & exporting influencer contact details in bulk
• Automating the collection of influencer content (e.g., auto-saving Stories)
• Analyzing campaign performance
• Tracking mandatory hashtags & disclosures

There’s a 14-day free trial to give everything a spin and a dedicated customer success team to help you maximize the tool.

2. Promoty

Promoty offers influencer marketing tools for effective campaign management, giving detailed statistics on every post direct from Instagram.

Platforms covered:

Instagram, YouTube, TikTok

Free trial:

Yes

Pricing:

Starting from $95/month

Promoty’s influencer search feature has filters for interests, audience, or Instagram metrics, as well as their audience’s age, location, gender, or interests. This helps you take the guesswork out of who to work with by only presenting you with influencers with a relevant audience. Gain further insight into potential collaborators with relevant metrics, follower growth, follower credibility, interests, past collaborations, notable followers, and similar profiles.

As you search, you can add potential collaborators to a categorized list. When you’re ready to contact them, you can do so directly from the app and manage your campaigns and payouts there, too.

One downside of Promoty is that it needs a kind of monitoring solution.

Also read : Best Collaboration Tools and Software to Use (Free and Paid)

3. Upfluence

This full-service influencer marketing platform comes at a higher price but includes more features overall.

Platforms covered:

Instagram, YouTube, Pinterest, TikTok, Twitch, Twitter, + blogs

Free trial:

No

Pricing:

On request

Upfluence is a well-known influencer marketing platform with many features. Their discovery tool is great in the scope of platforms, covering all major channels plus blogs. However, it’s limited in size compared to some other platforms. Influencers must apply to be approved to be listed on their database, meaning you are missing out on many untapped potentials.

Upfluence offers an agency/SaaS hybrid model. That means a hands-off approach that saves you the trouble of searching for yourself, but you can expect to pay a premium.

Other features include a social listening tool, real-time statistics on your campaigns, and managing affiliates.

Pricing is available on request but starts around $800-$1000/month based on conversations we’ve had with existing & past users. If that’s too expensive, see here for Upfluence alternatives, including how tools like Modash compare.

4. #paid 

#paid pairs brands and pre-vetted creators to get your influencer marketing campaign up and running quickly.

Platforms covered:

Instagram, YouTube, Facebook, TikTok

Free trial:

Yes

Pricing:

From $499/month, with an initial 3-month minimum commitment

#paid prides itself on its human approach to influencer discovery. Once you’ve searched and contacted the influencers you’re interested in working with, they respond with a “hand raise” together with a written message detailing why they think they would be a good fit for your brand and what their strategy would be.

What does “vetted” actually mean? A team goes through submitted pitches from influencers before you ever see them. They look at the influencer’s background, audience, and past content. They look at the “hand raise” message to see what they offer. Then you’re presented with a list of influencers relevant to your brand. While this may take time, you’re ultimately saving time because you haven’t had to go through hundreds of searches to get close to what you’re looking for. The drawback is that because influencers need to be vetted, #paid’s database is limited.

If you’re finding influencers at scale or in a specific niche or location, you might run out of talent quickly – and see the same faces come up in every search.

5. HypeAuditor

HypeAuditor is an all-in-one influencer marketing platform.

Platforms covered:

Instagram, YouTube, TikTok, Twitch, Twitter

Free trial:

A free plan lets you use very basic features

Pricing:

On request.

HypeAuditor offers an influencer search tool with a database of 78M influencers. Along with the typical search filters, you can search for accounts that mention your brand and work with influencers already talking about you. Or, find your best customers and let them become your brand ambassadors. Or, search by audience location, age, gender, interests, and ethnicity to ensure your message gets to the right audience. Through a keyword search, you’ll be able to find influencers in a specific niche with a high follower growth rate or a rising star with a more affordable rate. With a lookalike search, you can expand your influencer network with more creators similar to your best-performing influencers.

Also read : Best Technology Research Services Provider Firms

6. PitchBox

Pitchbox focuses on blogs rather than social media for influencer discovery and marketing.

Free trial:

No

Pricing:

From $550/month

PitchBox offers a simple discovery tool with its proprietary scoring algorithm. It analyzes over 100 data points to rank bloggers by OEP (Outreach Engagement Probability). After, you can filter through names, social profiles, demographics, and published materials to learn more about them. The platform also integrates with SEO tools like Moz, SEMrush, and Majestic, giving you SEO metrics for link vetting. It could be a good choice to find affiliates & influencers outside of social media who run blogs/websites.

7. Heepsy

Heepsy is specifically designed to help you find influencers. Advanced search filters allow for precise results, and once your list is ready, it can be exported.

Influencers listed:

11M+

Platforms covered:

Instagram, YouTube, TikTok, and Twitch

Free trial:

Yes

Pricing:

Starting from $49/month

Heepsy aims to save you time and money in your influencer discovery. Its advanced filters let you search for specific handles, keywords, engagement rates, locations, etc. This tool is especially useful for micro-influencers. Audience searches are a breeze for demographics and authenticity. The AI-powered search engine learns to analyze influencer profiles and content and segments results based on your search criteria.

8. Klear

Klear’s AI-powered discovery tool saves you time by finding relevant results without extensive filtering.

Platforms covered:

Instagram, TikTok, YouTube, Twitch, Facebook, Twitter, Pinterest, + blogs

Free trial:

Some limited free tools are available, but no trial for the main platform

Pricing:

On request

Klear is trying to simplify influencer searching by using AI & reducing the need for extra filtering. Search categories are narrowed down to 12 filters, like mentions, location, and audience demographics. Once you’ve got your results, you can dive further into each influencer to learn more about them. Klear shows engagement level, not engagement rate, which is broken down into categories like average and outstanding and then paired with numbers about engagement type. Klear then scores influencers, as well as each social channel. The AI also checks for fake followers and engagement to ensure your campaigns reach actual humans.

Also read : 6 Best Audience Intelligence Tools For Customer Insights

9. NinjaOutreach

Platforms covered:

YouTube, Instagram, Twitter

Free trial:

Yes, a 7-day trial

Pricing:

$389/month

NinjaOutreach has an influencer database of 100M creators, allowing you to search on YouTube, Twitter, and Instagram.

The platform uses machine learning and natural language processing to improve data and constantly update users’ content.

Like many tools mentioned above, NinjaOutreach lets you search influencers by niche, location, audience, size, engagement rate, and budget.

A feature that makes NinjaOutreach stand out is the automated outreach message allowing you to set automated outreach messages on Twitter. Custom outreach email templates can also personalize how you reach out to each influencer. You can even automate up to 2 follow-up emails.

NinjaOutreach has a Chrome extension that allows you to add leads as you browse. The extension also automatically removes duplicates. You can integrate the platform with all the major eCommerce platforms like Shopify, WooCommerce, and Magento.

While the platform provides tracking and monitoring features, it could be more advanced. It also needs a dashboard for influencers.

10. Traackr

Platforms covered:

Facebook, Twitter, Instagram, YouTube, Pinterest, Tumblr, Blogs

Free trial:

No

Starting price:

Custom pricing based on business needs

As one of the first influencer marketing platforms, Traackr provides tools for influencer discovery, campaign management, analytics and reporting, affiliate programs, and product seeding.

You can find influencers on Traackr by:

Content search:

Based on mentions of your brand, competitors, topics of interest, and hashtags.

Influencer attributes:

By criteria such as job title, gender, location, language, platform, follower count, and engagement rate

Audience criteria:

I am specifying audience gender, age, family status, interests, brand affinity, location, occupation, and income level.

Proactive recommendations:

Look at influencers recommended to you through insightful past behavior.

Traackr helps businesses work with global influencers. Its network spans 50 countries, and the platform is accessible in 26 languages.

Also read : Influencer Marketing Platforms: Finding and Collaborating with Influencers

Conclusion

In conclusion, influencer research tools have revolutionized how businesses approach influencer marketing. These tools offer a wealth of data and insights that enable brands to make informed decisions when identifying and collaborating with influencers. By leveraging influencer research tools, businesses can streamline their search process, save time and resources, and find the perfect influencers aligning with their target audience and brand values. The use of these tools helps businesses maximize the impact of their influencer campaigns, enhance brand awareness, and drive meaningful engagement. Embrace the power of influencer research tools to take your influencer marketing strategy to new heights and unlock the vast potential of influencer collaborations for your brand’s success.

FAQs

What are influencer research tools?

Influencer research tools are software or platforms that help businesses identify and evaluate potential influencers for their marketing campaigns. These tools provide valuable insights and data on influencers’ audience demographics, engagement rates, content quality, and industry relevance, simplifying finding the right influencers for specific campaigns.

How do influencer research tools work?

Influencer research tools typically utilize algorithms and data analytics to analyze influencers’ social media profiles and metrics. They gather information such as follower counts, engagement rates, audience demographics, and content performance to help businesses make informed decisions about potential collaborations.

What criteria should I consider when selecting influencers?

When using influencer research tools, it’s important to consider several criteria, including audience demographics, engagement rates, authenticity, content alignment with your brand, and past collaborations. By evaluating these factors, you can ensure that your chosen influencers resonate with your target audience and represent your brand values.

Can influencer research tools help me measure the success of influencer campaigns?

Yes, some influencer research tools offer performance-tracking features that allow you to measure the success of influencer campaigns. These features provide data on key metrics such as reach, impressions, engagement, and conversions, enabling you to evaluate the effectiveness and ROI of your influencer marketing efforts.

Are influencer research tools suitable for businesses of all sizes?

Yes, influencer research tools can benefit businesses of all sizes. Whether you’re a small startup or a large corporation, these tools provide valuable insights and data to streamline your influencer selection process. However, the depth of features and pricing options may vary among different tools, so choosing one that aligns with your specific needs and budget is important.