In today’s digital landscape, social media has become a powerful platform for businesses to connect with their audience, build brand presence, and drive engagement. However, managing multiple social media accounts and staying on top of content creation, scheduling, and engagement can be overwhelming. That’s where social media management tools come in. These tools provide a centralized platform to streamline and optimize social media efforts. From scheduling posts to monitoring performance and engaging with followers, social media management tools empower businesses to manage their social media presence effectively. In this blog, we will explore the world of social media management tools, their features, their benefits, and how they can help businesses enhance their social media strategy, save time, and succeed in the ever-evolving social media landscape.
Social Media Management Tools
The tools are not arranged in any particular order, and they’re all great in their unique ways. If there’s a reason you love a tool and I didn’t mention it, feel free to give it a shout in the comments section to help others understand more about that particular tool.
Let’s look through each tool!
The platform for successful social media management
Forever free plan. Paid plans start at $6 per month per channel with a 14-day free trial.
Experience the power of Buffer, a dynamic and user-friendly social media management platform. Trusted by small businesses and individual creators alike, Buffer is your go-to solution for driving authentic engagement and achieving remarkable results across social media channels.
Unlock a comprehensive product suite designed to amplify your content creation efforts. With features ranging from seamless post scheduling and robust engagement tools to in-depth analytics, simple yet captivating landing pages, and seamless team collaboration, Buffer equips social media marketers and teams with the tools they need to work smarter, faster, and with undeniable impact.
Our customers have expressed satisfaction with our tools’ seamless and user-friendly nature, appreciating the clean and intuitive interface that makes social media management easy. Our dedicated customer support team has also been praised for their friendly and timely assistance, ensuring our customers feel supported at every step. Our valuable content has proven to be a valuable resource for our users, providing them with the knowledge and insights they need to excel in social media.
Curious to see what others have to say about Buffer? Look at the independent reviews from G2 and Capterra to get an unbiased perspective on our platform. Discover why countless users have succeeded and are satisfied with Buffer’s exceptional features and services.
Manage all your social media in one place
Paid plans start at $99 monthly, with a 30-day free trial.
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Hootsuite, the leading social media management tool, has garnered immense popularity with a user base exceeding 18 million individuals and adoption by over 800 Fortune 1000 companies. Its remarkable success can be attributed to its comprehensive nature, offering an all-in-one platform that empowers you to effortlessly curate and schedule content, analyze your social metrics, execute impactful social media ads, and much more.
Experience the unparalleled capabilities of Hootsuite as it revolutionizes your social media management. Seamlessly consolidate your tasks and unlock a wealth of features. Hootsuite can curate and schedule engaging content, harness invaluable insights from social metrics, execute highly effective social media ad campaigns, and drive remarkable results. Join the many satisfied users who have embraced Hootsuite as their go-to solution for mastering the social media landscape.
Hootsuite has captured users’ hearts for numerous compelling reasons, and its comprehensive platform is a prime example. With Hootsuite, you can effortlessly connect with over 35 social media networks, effectively managing multiple accounts and monitoring key keywords. Furthermore, the convenience of bulk-scheduling social media postings allows you to streamline your content distribution process, saving valuable time and maximizing your productivity.
Indulge in the remarkable capabilities offered by Hootsuite, enabling you to establish a seamless and extensive online presence. Seamlessly navigate social media by connecting and engaging with many social media networks. With the ability to effortlessly manage various accounts and stay on top of relevant keywords, Hootsuite empowers you to take control of your social media strategy like never before. Additionally, the time-saving feature of bulk-scheduling social media postings ensures that your content is consistently delivered to your audience, allowing you to focus on what truly matters – building meaningful connections and driving impactful results. Experience the power of Hootsuite and discover why it is adored by countless users worldwide.
Real people. Real brands. Real connection.
Paid plans start at $89 per user per month with a 30-day trial.
In a similar vein to Hootsuite, Sprout Social seamlessly integrates a range of essential social media tools within a single, unified platform. From efficient social media scheduling to comprehensive monitoring capabilities and an advanced analytics tool for enhanced reporting, Sprout Social offers a holistic solution for all your social media management needs.
Experience the power of Sprout Social as it empowers you to optimize your social media strategy. Streamline your workflow by leveraging the intuitive scheduling features, ensuring your content is shared at the right time and on the right platforms. Monitor and track your social media presence effortlessly, gaining valuable insights and staying informed about relevant conversations and trends. With Sprout Social’s robust analytics tool, you can dive deep into your social media performance, generate comprehensive reports, and make data-driven decisions to elevate your digital presence.
Unlock the true potential of your social media management with Sprout Social, the all-in-one platform that combines essential tools and features to help you excel in your social media endeavors. Join the ranks of satisfied users who rely on Sprout Social for seamless and effective social media management.
Its incredible reports are the most frequent compliment regarding Sprout Social. The reports were so wonderful and stunning that many social media managers would download them and send them directly to their managers or clients without any alteration.
4. Agora Pulse
Social media management simplified
Free. Paid plans start at $99 per month.
AgoraPulse, akin to the aforementioned social media management platforms, offers a comprehensive all-in-one solution for social media scheduling. With its scheduling, responding, and reporting features, AgoraPulse empowers users to streamline their social media management efforts effectively.
Discover the power of AgoraPulse as it revolutionizes your social media workflow. Seamlessly schedule your content, ensuring optimal timing and engagement across multiple platforms. Effortlessly respond to comments, messages, and mentions, maintaining an active presence with your audience.
Unleash the full potential of your social media strategy with AgoraPulse, the all-in-one platform that combines essential features into a seamless user experience. Join the satisfied users who rely on AgoraPulse to efficiently schedule, engage, and analyze their social media efforts.
Agora Pulse offers various distinctive services at a reasonable price, including competitor analysis and social listening.
The #1 social media management tool for agencies
Plans start at $29 per month with a 14-day free trial
Designed with agencies in mind, Sendible is a specialized social media management tool tailored to meet the needs of agencies handling multiple clients. Offering extensive features commonly found in social media management platforms, Sendible enables users to create customizable dashboards that align with their branding, presenting a professional and enticing interface to attract new clients.
Discover the power of Sensible as it empowers agencies to elevate their social media management capabilities. Seamlessly manage multiple clients easily, utilizing Sendible’s comprehensive features to schedule, monitor, and engage across various social media platforms. Stand out by creating personalized dashboards that reflect your agency’s unique branding, leaving a lasting impression on potential clients.
Experience the enhanced efficiency and professionalism that Sendible brings to agency social media management. Join the ranks of satisfied users who rely on Sendible to streamline their workflows, attract new clients, and unlock the true potential of their social media strategies.
The Canva graphics editor, royalty-free image search, and YouTube search are just a few of the great connections that Sendible offers. Additionally, it offers some automation for people who want to reduce time spent on tedious duties.
Best-in-class social media management software
Plans start at $59 per month with a 14-day free trial.
eClincher, similar to many social media management tools, offers a comprehensive range of functionalities to enhance your social media management experience. With eClincher, you can schedule and publish posts, efficiently respond to social messages through its inbox, and deeply analyze your social media performance.
Discover the power of eClincher as it revolutionizes your social media management. Effortlessly schedule and publish your posts across various social media platforms, ensuring consistent and timely engagement with your audience. Seamlessly manage your social messages with the convenience of eClincher’s social inbox, allowing you to respond and engage with your followers efficiently. Dive deep into the analytics provided by eClincher, gaining valuable insights into your social media performance and making data-driven decisions to optimize your strategy.
Unlock the true potential of your social media presence with eClincher, the all-in-one platform that combines essential features to elevate your social media management. Join the ranks of satisfied users who rely on eClincher to streamline their workflows, maximize engagement, and drive impactful results.
Using its media library for your photographs, ability to search for social media influencers, and ability to auto-post using smart queues and RSS feeds, eClincher stands out from other solutions.
7. Social Pilot
Simple & cost-effective social media management tool for teams and agencies
Plans start at $30 per month with a 14-day free trial.
Social Pilot stands out by seamlessly integrating various essential features of social media management tools, including scheduling and analytics, into a user-friendly dashboard. Its affordability sets it apart, making it an excellent choice for businesses of all sizes. With its client management feature, Social Pilot is a valuable asset for agencies with multiple team members and diverse clients.
Experience the simplicity and affordability of Social Pilot as it empowers you to streamline your social media management tasks. From scheduling your posts to analyzing the performance of your social media campaigns, Social Pilot offers a comprehensive solution that fits seamlessly into a single, intuitive dashboard. Harness the power of its client management feature, which allows agencies to efficiently manage multiple team members and cater to the needs of various clients.
Discover the convenience and efficiency that Social Pilot brings to your social media management workflow. Join the community of satisfied users who rely on Social Pilot to simplify their processes, drive engagement, and achieve remarkable results.
Suppose you want to locate relevant content quickly. In that case, Social Pilot is helpful because it curates and suggests content from various fields (such as tech, education, and health and fitness).
Its white-label reports, which are particularly useful for agencies, are another useful feature.
#1 social media calendar
Free plan, with paid plans starting at $39 per user per month (14-day free trial)
CoSchedule, known for its exceptional marketing calendar, delivers on its promise of simplicity and effectiveness. The power of CoSchedule’s marketing calendar is evident not only in its outstanding features but also in its pricing structure. Basic access to the calendar is offered for free, while users seeking advanced features can explore additional options by connecting with the Sales team. With CoSchedule, you can efficiently manage and collaborate with your team, facilitating the creation of social media posts, content, events, and tasks.
Experience the unrivaled convenience and organization provided by CoSchedule’s marketing calendar. Seamlessly coordinate your marketing efforts, streamline your workflows, and enhance collaboration within your team. Whether you’re planning social media posts, curating captivating content, organizing events, or managing tasks, CoSchedule empowers you to stay on top of your marketing game.
Unlock the potential of your marketing strategy with CoSchedule, the platform trusted by professionals worldwide. Discover why CoSchedule’s marketing calendar has earned its reputation as one of the best in the industry. Start with the free basic access or explore additional features by contacting the Sales team and elevate your marketing efforts to new heights.
For marketers that want to centrally organize all of their initiatives (social media, content, events, emails, etc.), CoSchedule is fantastic. Your greatest posts can be used to fill in any gaps in your social media calendar thanks to their ReQueue tool, which automatically determines the optimum publishing times.
Streamlined social media management
Plans start at $19 per month with a 14-day free trial
MavSocial is a leading social media management tool that strongly emphasizes visual content. With its specialized focus, MavSocial empowers users to create, manage, and optimize engaging visual content across various social media platforms. Moreover, for those opting for higher-priced plans, MavSocial offers the added advantage of managing Facebook ads seamlessly.
Unleash the power of visual content with MavSocial as it revolutionizes your social media management experience. Effortlessly create stunning visuals that captivate your audience and elevate your brand presence. Seamlessly manage your social media posts, optimize their performance, and gain valuable insights to refine your strategy. With the advanced features offered by MavSocial’s higher-priced plans, you can take control of your Facebook ad campaigns, reaching your target audience with precision and driving remarkable results.
Experience the impact of visual content with MavSocial, the social media management tool trusted by professionals worldwide. Join the community of satisfied users who rely on MavSocial to unleash their creativity, enhance engagement, and achieve social media success.
In addition to the usual features (including scheduling, monitoring, and reporting), MavSocial offers a digital library where you may manage, use, and edit your multimedia for your social network postings. You may search through millions of stock photos using its search engine.
MavSocial may assist you in repeating your social media postings for a predetermined time.
Social media management simplified
Free plan; paid plans start at $9.99 per month
Crowdfire, an evolving social media management tool, has continually expanded its features. In addition to its content scheduling capabilities, Crowdfire offers valuable functionalities that enable you to effectively manage your Twitter account, including following and unfollowing users. Furthermore, Crowdfire goes further by providing article suggestions for seamless sharing.
Discover the power of Crowdfire as it enhances your social media management experience. Seamlessly schedule and publish your content, ensuring consistent engagement with your audience. Take control of your Twitter account by leveraging Crowdfire’s intuitive features to manage your followers and connections. Expand your reach and enhance your content curation with article suggestions, simplifying the process of discovering valuable content.
Experience the growth and efficiency that Crowdfire brings to your social media strategy. Join the community of satisfied users who rely on Crowdfire to streamline their workflows, boost engagement, and unlock the true potential of their social media presence.
With the ability to connect your blogs, YouTube channels, and online stores, Crowdfire differs from most social media management software. It automatically generates social media postings for any updates you make to your websites.
The 6 top social media management tools for enterprise-level companies
If none of the tools above suits your social media strategy, you may need something more comprehensive.
Here are six social media management tools generally designed for larger enterprise teams.
(Most of these tools do not list their prices on their website, but they offer a free demo to learn how the tool can help you.)
Reach, engage, and listen to customers – at scale.
Social engagement is an integral component of Sprinklr’s comprehensive suite of products, designed to empower enterprises to establish meaningful connections and serve their customers across multiple channels on a large scale. With Sprinklr, teams within enterprises can collaborate seamlessly and effectively, enabling them to reach, listen to, and engage with their customers across more than 25 social channels.
Discover the power of Sprinklr to revolutionize customer engagement for enterprises. Seamlessly connect with customers across channels, ensuring a consistent experience. Empower your teams to collaborate efficiently, facilitate communication, and respond promptly to customers’ needs and feedback.
Unlock the true potential of your enterprise with Sprinklr. Join the community of satisfied users who rely on Sprinklr to scale their social engagement efforts, enhance customer satisfaction, and drive remarkable business outcomes. Experience the comprehensive capabilities of Sprinklr by requesting a demo on their website and witnessing firsthand how it can transform your customer interactions.
Social media management platform for B2B enterprise
Oktopost is a specialized social media management platform tailored specifically for B2B marketers seeking to generate leads and quantify the business impact of their social media endeavors. With its comprehensive suite of features, Oktopost equips B2B marketers with the necessary tools to manage their social media presence, drive promotions, and leverage employee advocacy.
Discover the power of Oktopost as it revolutionizes your B2B social media strategy. Seamlessly manage your social media accounts, ensuring targeted and impactful engagement with your audience. Harness the potential of social media to generate valuable leads and quantify the business value of your efforts. Amplify your brand’s presence through strategic promotions and leverage the influence of your employees as brand advocates.
Unlock the true potential of your B2B marketing with Oktopost. Join the community of satisfied users who rely on Oktopost to elevate their social media performance, drive lead generation, and achieve remarkable business outcomes. Book a demo with their team to learn more about how Oktopost can empower your B2B marketing efforts and help you maximize the value of social media.
The platform for every kind of social media marketer
Brandwatch, formerly Falcon.io, offers a comprehensive social media management tool that seamlessly combines all the essential elements social media marketers require into a single platform. With Brandwatch, you can access powerful features, including social media management, engagement and analytics, customer experience management, and a DIY landing page builder.
Experience the convenience and efficiency of Brandwatch as it revolutionizes your social media marketing strategy. Effortlessly manage your social media presence, ensuring seamless control and engagement across various platforms. Leverage robust analytics capabilities to gain valuable insights into your social media performance. Optimize customer experience through effective management and engagement. Additionally, with the DIY landing page builder, create captivating landing pages tailored to your brand’s unique needs.
Unlock the true potential of your social media marketing with Brandwatch. Join the community of satisfied users who rely on Brandwatch to streamline their social media efforts, enhance engagement, and achieve remarkable results. Connect with the Brandwatch team by booking a demo and explore how this powerful platform can empower your social media marketing endeavors.
All-in-one inbound marketing software
HubSpot offers a comprehensive suite of social media management tools as part of their all-in-one marketing software, which starts at just $50 per month. With HubSpot’s integrated platform, you can seamlessly consolidate all your marketing efforts into a single hub, including social media, email, SEO, and CRM. This allows you to easily compare and analyze your results across various marketing channels, enabling you to measure your social return on investment (ROI) effectively.
Experience the power of HubSpot’s marketing suite as it transforms your marketing endeavors. Seamlessly manage your social media presence, engage with your audience, and drive meaningful interactions. With HubSpot’s unified platform, gain valuable insights into your overall marketing performance, track your social media ROI, and make data-driven decisions to optimize your marketing strategy.
Unlock the true potential of your marketing efforts with HubSpot. Join the community of satisfied users who rely on HubSpot to streamline their marketing activities, enhance their social media presence, and achieve remarkable business outcomes. Request a full demo of HubSpot’s marketing suite to explore its extensive capabilities and witness firsthand how it can revolutionize your marketing efforts.
The platform for enterprise social
Khoros, formerly known as Spredfast, is a leading social media software trusted by some of the world’s largest companies to manage all aspects of their social media presence effectively.
Experience the power of Khoros as it revolutionizes your social media management. Seamlessly handle every aspect of your social media strategy, from content creation and scheduling to engagement and analytics. Empower your team to manage multiple social media platforms efficiently, ensuring consistent and impactful communication with your audience.
Unlock the true potential of your social media management with Khoros. Join global enterprises relying on Khoros to elevate their social media presence, drive engagement, and achieve remarkable business outcomes. Discover how Khoros can empower your social media strategy and help you establish a strong digital presence in today’s competitive landscape.
The world’s most stunning social media marketing suite
Reputation, formerly NUVI, offers advanced real-time data visualization and social media insights to empower you in making informed decisions regarding your social media strategy. With its advanced capabilities, Reputation provides valuable tools to efficiently publish and engage with your audience on various social media platforms.
Experience the power of Reputation as it revolutionizes your social media decision-making process. Gain real-time insights into your social media landscape, allowing you to uncover trends, monitor conversations, and make data-driven decisions.
Unlock the true potential of your social media strategy with Reputation. Join the community of satisfied users who rely on Reputation to enhance their social media performance, drive engagement, and achieve remarkable business outcomes. Discover how Reputation can empower your decision-making process and equip you with the necessary insights to succeed in the dynamic world of social media.
In conclusion, social media management tools have become essential for businesses aiming to navigate the dynamic world of social media effectively. These tools offer a range of features and functionalities that streamline managing multiple social media accounts, scheduling content, monitoring performance, and engaging with the audience. By leveraging social media management tools, businesses can save time, optimize their social media strategy, and drive meaningful engagement. These tools provide valuable insights, enable efficient content distribution, and foster effective communication with followers, increasing brand awareness, customer loyalty, and business growth. As social media continues to evolve, utilizing social media management tools is key to staying competitive and achieving success in the ever-expanding social media landscape.
What are social media management tools?
Social media management tools are software applications or platforms that assist businesses in managing their social media presence. These tools offer features such as content scheduling, post publishing, social listening, analytics, and engagement management, enabling businesses to streamline their social media effort.
How can social media management tools benefit businesses?
Social media management tools provide several benefits for businesses. They help save time by allowing users to schedule posts in advance, manage multiple social media accounts from a centralized dashboard, and streamline content creation and publishing. These tools also provide valuable insights into audience engagement and help businesses effectively monitor their social media performance.
Which social media platforms can be managed using social media management tools?
Most social media management tools support popular platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest. However, the specific platforms supported may vary across different tools. Before selecting one, checking the tool’s compatibility with the desired social media platforms is important.
Can social media management tools assist in analyzing the success of social media campaigns?
Yes, social media management tools often include analytics features that provide insights into the performance of social media campaigns. These tools offer metrics such as post reach, engagement rates, follower growth, and click-through rates, helping businesses evaluate the effectiveness of their social media strategies and make data-driven decisions.
Are social media management tools suitable for small businesses?
Absolutely! Social media management tools benefit businesses of all sizes. They offer a cost-effective way to manage social media presence efficiently, automate tasks, and maximize engagement. Small businesses can leverage these tools to improve online visibility, engage with their target audience, and compete with larger competitors.