The 5 Best Lead Finder Tools for SEO Agencies Doing Outreach

SEO agencies play a vital role in helping businesses boost their brand visibility online, placing their services in high demand today. However, as they handle client needs, they need to apply the same strategies to attract more clients for their own agencies. 

Lead finder tools help SEO agencies conduct successful outreach and connect with qualified leads seeking their services. For instance, Instantly’s Supersearch feature helps agencies conduct deep searches to find businesses that fit their ideal customer profiles. In this guide, we explore the best lead finder tools for SEO agencies doing outreach.

The 5 Best Lead Finder Tools for SEO Agencies Doing Outreach

SEO agencies need to juggle their clients’ visibility goals with improving their own outreach and attracting customers online. Here are five tools that make the process easier:

Instantly 

Instantly streamlines lead generation by helping you build your sales funnel and providing adequate support with AI-powered tools and enrichment capabilities. Firstly, Instantly offers search filters that help you locate prospects that fit your targeted company sizes, locations, and industries. 

Then, it automatically enriches your list with verified emails, important business information, and relevant insights such as role changes and funding updates. To further improve your outreach, Instantly offers a trained AI Email Writer. With this tool, you can generate unique and client-focused emails that provide immediate value and produce higher response rates.

Why Instantly?

Instantly leverages advanced AI algorithms to help SEO agencies find qualified leads they can convert to loyal customers. Here are other ways Instantly streamlines lead generation for you:

• Supersearch: Instantly conducts deep searches across the web to ensure you find leads that fit your desired criteria and target high-potential customers to engage with. 
• Enrichment Features: The platform provides essential contact and business information on your leads, helping you identify their pain points and tailor your outreach to address their specific needs.
• Unlimited Email Sending: Instantly removes limits on your outreach campaigns by allowing you to send thousands of emails per day with no restrictions and at no extra cost. 
• Email Deliverability: Instantly builds your agency’s reputation with email warm-ups and IP addresses to make sure your emails land in your leads’ primary inbox.
• CRM Integrations: The platform features built-in integrations with reputable CRM tools, enabling users to sync data from other software and manage multiple lead campaigns from a single platform.
• Team Collaboration: By automating processes like lead generation, enrichment, and email writing with AI intelligence, Instantly helps teams collaborate effectively and execute successful outreach campaigns.

SEMRush

SEMRush helps SEO agencies use keyword rankings to identify agencies that need more online visibility and reach out to them with targeted strategies. Additionally, the platform offers analysis of your leads’ marketing strategies. This insight enables you to perform quick audits for leads and craft actionable outreach campaigns that will increase your conversation rates.

Pros of SEMRush

• SEMRush provides tools that can track your campaign performance daily.
• The platform offers analytics and insight to help agencies boost SEO optimization.
• SEMRush has a free plan.

Wistia

Wistia helps SEO agencies integrate video content into their marketing campaigns and generate leads through forms and other clickable links in the videos. With Wistia’s customizable forms, you can collect information on your leads, including their contact data, and location. 

It also provides insight into viewers’ behavior to help you identify companies that show interest in your services before the video ends.

Pros of Wistia 

• Wistia enables you to incorporate interactive video elements into your campaigns and attract customers with visually appealing content. 
• The platform enables you to integrate video-captured prospects into CRM software, such as Marketo, Mailchimp, and HubSpot.
• You can collect valuable information from leads directly to enhance your outreach efforts.

Hootsuite

Hootsuite is a social media management tool that helps agencies scout potential customers across different channels from a single dashboard. It provides a social listening tool that enables you to monitor industry topics and track conversations your leads are involved in. 

This way, you can contact businesses struggling with brand promotion and traffic generation and present your brand’s services as a solution provider.  

Pros of Hootsuite

• Hootsuite integrates smoothly with design software tools like Canva.
• You can schedule and publish campaigns across various social media channels directly from the platform.
• Hootsuite streamlines social media marketing for agencies, helping them maintain an active online presence.

LinkedIn Sales Navigator

LinkedIn Sales Navigator helps agencies find and build relationships with quality leads on LinkedIn. It provides detailed information from the leads themselves, including business updates and the promotional content they share with their network. 

Agencies can utilize this insight to identify areas where leads can enhance their SEO strategies. Then, they can approach them with targeted and personalized outreach campaigns. 

Pros of LinkedIn Sales Navigator

• LinkedIn Sales Navigator offers a free trial for each of its plans.
• LinkedIn Sales Navigator recommends leads that align with your target markets.
• It informs you when leads have viewed your messages.

Find Qualified Leads and Turn Them into Satisfied Customers 

Aside from basic outreach capabilities, these lead finder tools offer unique features that cater to various outreach needs. To determine the best lead finder tool for your SEO agency, you need to determine the right outreach approach and the specific assistance you need.  

Whether you’re a small business or an enterprise SEO agency, Instantly equips you with essential and additional tools to execute successful outreach campaigns. With Instantly, you get:

• Advanced search tools to help you find high-quality leads.
• Waterfall Enrichment to supply verified contact information and relevant updates on leads to personalize your outreach.
• Smart automation tools to handle repetitive processes and develop subsequent campaigns, ensuring consistent follow-ups with leads.