To prepare your website for 2022, 7 critical factors need to be optimized. In our opinion, these are the most essential factors of ranking that ensure that your website will perform optimally this year. Explore easiest website optimization tips that you need to follow in 2022.
1. Have a mobile-friendly website
More and more people are now making purchases via their mobile or tablet. In 2018, more than half of online purchases were made via a smartphone or tablet. That is why it is now even more critical that your website adapts to the device with which your visitors come to your website. This, therefore, applies to smartphones, tablets, and desktops. Provide a responsive website and test your website on these different platforms.
The different images you post also affect the quality of your website per platform. Therefore, the use of a responsive design is of great importance, whereby the format of the images is automatically adapted to the forum. Furthermore, short meta descriptions improve the quality of your website. These are the brief descriptions about the website that can be seen under your website’s search result. Short meta texts are better for your website because they are easier to read on a smartphone.
2. Analyze Technical SEO
For many, analyzing SEO components is an intimidating task. Thanks to all kinds of SEO tools available nowadays, it is becoming easier to translate this data into improvements for your website. It is helpful for beginners to take the following elements into account:
- Check your website for errors (such as ‘404 not found’) and resolve them
- Check your site indexing via GSC (Google Search Console. Correct any problems found.
- Fix duplicate meta tags like title and descriptions.
- Use the Yoast SEO message posting tool to make the text SEO friendly
3. Speed up The Page Loading Time Of Your Website
The loading time of your website has a significant influence on the conversions and the number of visitors that come to your website. According to Google, “the average time it takes to fully load a mobile landing page is 22 seconds, yet 53 percent of mobile site visitors leave a page that takes more than three seconds to load.”
Slow page speed makes for a horrible user experience. That’s why Google considers page speed as a ranking factor. The following actions help speed up your website:
- Keep your images as small as possible
- Prevent your page from containing as few references as possible from other pages
- Minimize HTTP requests for the different parts of the page, such as scripts, images, and CSS
- Slow page speed makes for a horrible user experience.
4. Put yourself in the search intent of your visitors
In assessing the texts on your website, the context surrounding your keywords is also increasingly important. You must ensure that the visitor ends up on a page after his search matches his search as closely as possible. Using AI (artificial intelligence) and ML (machine learning), Google is increasingly able to rank your website on the relevance of the search query. The ultimate goal of Google is to fully understand the context of the search results. This means that keyword research will become increasingly important in 2021. It is, therefore, practical to use tools such as Moz Rank Tracker or KW Finder, with which you can check the score of your keyword. After determining a keyword, it is therefore essential to match the context around that keyword as close as possible so that the search results are relevant to the people who search in Google. If your search result is clicked on, it is also essential that the landing page contains the correct information that fits the visitor’s intention.
5. Content Marketing
Today, the production of content on the internet is so big that it is increasingly difficult to stand out. It is predicted that 44 zettabytes of content will be produced daily by 2021. This equates to 8.48 trillion songs or 1,440 years of HD videos per day to put this in perspective. This means that it will be necessary to create content that is even more attractive to read in the future. An easy tip is to share popular content on a relevant topic for your business. But how exactly do you find this content? Look for a suitable social media channel for your industry and search via hashtags or keywords for posts that match the products you sell. For example, there is a high chance of engagement, which means that your social channels will receive more attention.
Creating your content remains of great importance. Promote your news stories on your social media channels, and make sure your readers share this with their followers. Images and videos make this content even more attractive to visitors.
Voice search is an emerging trend and will only get bigger in 2021. Instead of writing and optimizing your content for someone to type it into a device and think, “how will my target audience enter a search query in Google or Facebook?” Do marketers also need to think, “How will my customer ask a question with their voice on their smartphone or with Google Home? Changing your texts to colloquialisms will lead to more results for your messages in the future, so make sure to adjust your text accordingly.
6. User-friendliness Of Your Website
User experience (UX) focuses on understanding users, their needs, values, capabilities, and limitations. UX (User Experience) also takes into account business goals and objectives. The most user-friendly websites are aimed at improving the user experience. To make your website as user-friendly as possible, it helps to take the following elements into account:
- The content must be unique and meet a need
- Your website should be easy to explore and navigate
- The design elements and your brand should evoke emotion and appreciation
- Integrate design and navigation elements to make it easy for users to find what they need
- Your site must be trustworthy to make users believe you
- Your site should add value to the user in terms of experience and to the business in terms of positive ROI
7. Link Building
Links have long been one of the most critical factors contributing to the quality of your website. In 2021, Google will become even better at identifying and ignoring spam links. If so, rate will remain the trump card. So it is not about the number of backlinks, but it is the relevance of the links to your website. By creating links to your website, your score in Google will increase, and you will be found sooner. So make sure you have content on your website that other websites want to link to.